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    Publication Date: 8/1/2018
    Topics: Social Media Ad Spending; Influencer Marketing; Social Media Marketing; Word-of-Mouth; Social Commerce
    Geographies: China
    Industries: Luxury Goods; Personal Care & Beauty
    Context: Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.
    Publication Date: 5/15/2018
    Topics: Time Spent with Media; Total Media Ad Spending; Digital Ad Spending; Magazine Ad Spending; Mobile Ad Spending; Newspaper Ad Spending; Out-of-Home Ad Spending; Radio Ad Spending; TV Ad Spending
    Geographies: China
    Context: We forecast that digital ad spending in China will grow by 25% in 2018, driven by mobile. Mobile internet usage has led to an uptick in total media time spent among adults in China.
    Publication Date: 12/18/2017
    Source: eMarketer
    Name: William Bao Bean
    Title: Managing Director
    Company: Chinaccelerator
    Topics: Artificial Intelligence (AI)
    Geographies: China
    Context: William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment (ROI).
    Publication Date: 3/26/2018
    Source: eMarketer
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: China
    Publication Date: 8/21/2018
    Topics: Digital Travel Sales
    Geographies: China; Worldwide; India; United States
    Industries: Digital Travel
    Demographics: Millennials
    Context: Nowhere is the shift from offline to online booking more pronounced than in China. Digital travel sales in the region will total $133.90 billion in 2018, a 20.5% increase over 2017.
    Publication Date: 10/2/2018
    Topics: Mobile Payments
    Geographies: China
    Industries: Luxury Goods; Travel
    Demographics: Affluent; Millennials
    Context: Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.
    Publication Date: 9/1/2018
    Topics: Total Media Ad Spending; Digital Ad Spending; TV Ad Spending; Out-of-Home Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending; Digital Display Ad Spending; Digital Video Ad Spending; Search Ad Spending; Classified Ad Spending; Mobile Search; Alibaba
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Digital Ad Spending; Mobile Ad Spending; Video-on-Demand (VOD)
    Geographies: China
    Publication Date: 9/1/2018
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: China