Bookings Rebound, Surpassing Pre-Pandemic Volume
Article
| Apr 3, 2024
Mall foot traffic is returning to pre-COVID-19 levels. In 2023, visits to indoor shopping malls were down 5.8% from 2019 levels, an improvement from the 15.3% decrease in 2021, per Placer.ai’s The Comeback of the Mall in 2024 report.
Article
| Apr 8, 2024
Post-pandemic, China’s economy, including its retail sector, faces a pivotal moment. On one hand, all travel restrictions have been removed. But on the other, consumption has been dragged down by a deflated property sector and high youth unemployment, among other difficulties. For brands and retailers, the conundrum has created nearly unprecedented challenges to growth.
Article
| Apr 11, 2024
B2B is the largest segment of overall US payment volume, holding roughly five times that of consumer payments. It has been slower to digitize than the consumer sector, but finally passed the tipping point during the pandemic. Even now, almost a third of the market is up for grabs.
Article
| Mar 11, 2024
The wild economic fluctuations of the pandemic era are receding. Last year reintroduced an air of relative predictability, and the forecast for 2024 and beyond shows smooth sailing. For the next two years, retail sales will grow 4% to 5%, and ecommerce more than 8%.
Article
| Mar 4, 2024
US internet users are expected to spend an average of $1,652 this holiday season, exceeding pre-pandemic figures, according to Deloitte. This marks a 13.5% YoY growth rate from 2022, when average spending was $1,455.
Article
| Dec 4, 2023
Consumer attention is fragmented and getting shorter. At the same time, digital ad spend growth is slowing following a pandemic surge. That means marketers must be agile and strategic with their spending.
Article
| Nov 6, 2023
his year, US holiday retail sales growth will align more closely with rates seen pre-pandemic, with ecommerce returning to double-digit growth at 11.3% YoY, according to our June forecast.
Article
| Oct 25, 2023
US B2B marketing data spending will grow 2.5% in 2024, up slightly from 2023’s 2.3% growth but still below pandemic growth rates of over 4%, per our forecast.
Article
| Oct 19, 2023
After years of stronger growth during the pandemic, increases to marketing data outlays are slowing thanks to tighter marketing budgets, privacy regulations, and a need to show ROI.
Article
| Oct 18, 2023
As ecommerce growth returns to pre-pandemic levels, it will continue to drive total retail sales over the next few years. Retailers looking to drive sales need to focus on a seamless omnichannel experience and use deals to convince consumers to spend. Meanwhile, retail media’s growth shows no signs of slowing, but advertisers and retailers must work together to ensure future success.
Article
| Oct 10, 2023
US B2B digital ad spend growth rates for key sectors like tech, finance, healthcare, and telecom will be 13.2 percentage points lower on average between 2023 to 2025 compared with 2017 to 2019, according to our forecast.
Article
| Sep 22, 2023
TikTok and Meta still struggle with content moderation: Threads has blocked search terms related to COVID-19, while TikTok cast too wide a net reining in Qanon.
Article
| Sep 13, 2023
B2B digital ad spend growth is leveling out after a pandemic boom. Budgets for advertisers will be relatively flat throughout our forecast period. But significant shifts are happening in the way advertisers spend on digital ads.
Article
| Sep 5, 2023
Social users in the US will spend more than half their daily social time watching videos in 2023—up from one-third pre-pandemic. But social video’s growth is slowing, suggesting there’s a limit to the amount people want to consume daily.
Article
| Aug 21, 2023
Credit card digital account openings are normalizing after pandemic-driven fluctuations. Recessionary factors and Gen Z’s shifting behaviors are slowing growth, but it will stay positive as issuers tap digital innovations—like open banking and alternative credit models—to convert more consumers into cardholders.
Article
| Aug 21, 2023
S digital out-of-home (DOOH) will make up 31.4% of out-of-home (OOH) ad spend this year, showing recovery after a pandemic dip, according to our forecast.
Article
| Aug 15, 2023
Although OOH is still primarily a traditional medium, outdoor advertising’s future is digital. US DOOH ad spend will grow by double digits annually through the end of our forecast period in 2027. In the near term, DOOH is overcoming its pandemic slump.
Article
| Aug 11, 2023
Article
| Aug 4, 2023
The majority of US Gen Zers are now adults, according to the US Census Bureau. The cohort is more diverse than any other generation and has a distinct identity shaped by its digital dependency during the pandemic. Gen Z has emerged with a distinct “me mentality,” prioritizing mental health and individuality after a childhood behind screens.
Article
| Aug 2, 2023
Computer and consumer electronics purchased during the pandemic are due for an upgrade, which is good news for Amazon and retail as a whole. But besides that possible bright spot, this year’s Prime Day event will likely be “unremarkable” as other retailers steal Amazon’s spotlight.
Article
| Jul 5, 2023
Before the pandemic, online alcohol sales rates were in close proportion to the rest of food and beverage. But the pandemic-induced digital grocery boom accelerated the pace of ecommerce penetration among food and beverage sales. For many reasons, alcohol did not keep up with this larger category trend.
Article
| Jun 22, 2023
Why it matters: The rapid delivery model doesn’t look as appealing now compared with early in the pandemic, as consumers have returned to stores and rising costs have led people to think twice before paying for the convenience of delivery. That’s driven Gopuff and other delivery players to look for new revenue streams.
Article
| Apr 15, 2024
Until 2023, content production increased every year over the past decade, with the exception of 2020 during the height of the COVID-19 pandemic. TV studios had to halt production and delay fall lineups due to the writers’ and actors’ strikes, which ended last September and November, respectively.
Article
| Feb 22, 2024
VR fitness will stick long after the pandemic: We detail how the tech will help make exercise more accessible and reduce preventable diseases.
Article
| May 26, 2022