More than three-quarters (77%) of US adults prefer receiving ecommerce coupons through email, according to a February 2024 report by Ascend2 and ActiveCampaign.
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| Mar 12, 2024
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| Feb 7, 2024
Source: Ascend2; ActiveCampaign
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| Feb 7, 2024
Source: Ascend2; ActiveCampaign
Digital coupons can incentivize buying, increase basket sizes, and introduce new customers to a brand. And they are especially important amid economic uncertainty. Scroll through our 10-slide deck for insight on what you need to know now.
Report
| Oct 5, 2022
More US consumers are engaging in money-saving activities (like using coupons or shopping for deals) in 2023 than they did in 2019. The number of US consumers doing more comparison shopping online in particular has risen by 17 percentage points from 2019 to 2023.
Article
| Aug 7, 2023
Coupons are key for courting consumers and advertisers alike. To combat rising shopping costs, 30% of US digital shoppers said they were looking for more discounts and coupons, according to a December 2023 survey from Intelligence Node in partnership with Dynata. But coupons aren’t just important to consumers.
Article
| Apr 9, 2024
The company is also using its mobile app to appeal to former Bed Bath & Beyond customers who miss the brand’s famous 20% off coupon. The app offers exclusive deals, a daily lotto users can enter for additional discounts, and a coupon hub where customers can see all available deals that day.
Article
| Mar 21, 2024
Coupons, cash-back players embrace their audience (data). Coupons and cash back are getting more personalized. Large coupon, cash back, and loyalty publishers continue to learn how to harvest first-party data to personalize the offers they put in front of their audiences.
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| Oct 25, 2023
Forecasts
| Aug 11, 2022
Source: Insider Intelligence | eMarketer
Japanese brand Muji combines online browsing data, in-store purchasing history, and real-time inventory updates to deliver personalized coupons and timely push notifications via its mobile app.
Report
| Mar 4, 2024
The insight: Kroger customers used 4 billion coupons in 2023, 1 billion more than 2022. The 2024 implication: Despite inflation slowing in 2023, grocery prices remained high and consumers relied on deals and discounts to cover the costs. If the economy remains challenging, it’s unlikely consumers’ hunger for deals will let up. 4. Omnichannel strategies are a must.
Article
| Mar 8, 2024
Brands such as Lululemon, REI, and IKEA operate their own resale programs, trading used products for store credit or coupons. “It offers better control over the brand experience,” Davidkhanian said. But managing one-off products, in a single colorway and size, is hard to do, she said.
Article
| Mar 8, 2024
Consumers actually prefer receiving coupons over email, according to October 2023 data from Ascend2 and ActiveCampaign. 5. Keep marketing emails relevant. Key stat: Relevancy is the leading reason US adults open marketing emails, cited by 54% of consumers as a key influence, per Optimove.
Article
| Apr 23, 2024
The main action that US digital shoppers take to combat rising shopping costs is looking for discounts and coupons, per a December 2023 survey from Intelligence Node in partnership with Dynata. Brands can stand out on TikTok Shop by offering exclusive discounts. They also might consider partnering with off-price retailers like T.J.Maxx or Burlington to add a physical component to their strategy. 5.
Article
| Apr 11, 2024
Or maybe use a coupon to entice a shopper to trade up in size or price point. 3. Loud budgeting is for the average consumer. Celebrity endorsement is one of the oldest marketing tricks in the book. But the marketing landscape is changing, and some consumers are more interested in a product recommendation from the average consumer than a Hollywood star.
Article
| Feb 14, 2024
The days of clipping coupons from booklets are long gone. Coupons, like so many other paper-based products, have gone digital. Retailers are focused on streamlining the savings experience for consumers to foster brand loyalty and punch up sales.
Article
| Oct 6, 2022
More than 90% of US digital coupon users will access the vouchers via smartphone this year. That figure is increasing slowly as tablet coupon adoption remains fairly stagnant.
Article
| Oct 12, 2022
And 8 in 10 are using loyalty cards or coupons stored on their mobile phones, while 77% are comparing prices and 67% are reading reviews. Consumers want speed and simplicity when shopping on mobile devices. People like the ease and convenience of shopping with smartphones.
Report
| Sep 22, 2023
The top three ways consumers responded to inflation last year were looking for sales/deals/coupons more often, cutting back on nonessentials, and switching to lower-cost brands, the 84.51˚ report found. “More than half of the population exhibited these top three behaviors last year, and I expect to see all of those continue,” said Connors.
Article
| Jan 23, 2024
This is a departure from traditional discovery, which typically happens during active shopping—whether on store shelves or via discount fliers and coupons. Social, video, and connected TV (CTV) ads aid product discovery. Performance-driven retail media isn’t the only avenue for CPG advertisers.
Report
| Aug 21, 2023
Nearly two-thirds of US consumers would give away their email address for a $20 coupon or discount code. Some 31% would provide their full name, and 23% would enter their phone number. That said, 27% wouldn’t be tempted to hand over any of that data or their home address.
Article
| Apr 29, 2022
Customer loyalty has to be earned. Brands can do this through programs with discounts and deals, but there’s a lot more to loyalty programs than the occasional coupon. Our analysts share how your brand can achieve loyal status.
Article
| Feb 21, 2023
For instance, users can play a roulette-like wheel to win a coupon that increases in value if they complete their purchase within 10 minutes. The more time that consumers spend exploring the app, the likelier they are to make an impulse buy. Temu is far from alone in attempting to boost engagement.
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| Dec 12, 2023
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| Aug 11, 2022
Source: eMarketer
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| Aug 1, 2022
Source: eMarketer