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FEB 13, 2019
The 2018 holiday season brought big rises in digital sales in Western Europe. The online grocery sector also experienced growth last year. Meanwhile, Amazon and Alibaba have both set their sights on major gains in the region.
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FEB 11, 2019
In this episode of "Behind the Numbers," we're discussing Germany's effort to rein in Facebook, and Facebook's response. What are the implications for Facebook in Europe and even around the world, and what comes next?
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SEP 5, 2018
Ad blocking is more prevalent in Germany than any other country in Europe. More than one-quarter of the entire population—21.4 million people—will block ads on a PC and/or mobile device this year.
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JAN 31, 2019
"Behind the Numbers" continues its weeklong investigation of sports streaming around the world with a discussion of Europe's major markets. What platforms and programming are most popular in the UK, France and Germany, and how large are their audiences?
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AUG 6, 2018
Retail ecommerce sales in Western Europe will rise 11.6% to $381.58 billion in 2018. Amazon is planning to capitalize on rebounding markets by building 1,300 warehouses across the continent.
Article
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JAN 29, 2019
Amazon and Alibaba continue to expand into Western Europe—Amazon with hopes of capturing a greater European consumer base, and Alibaba selling luxury European goods to its tens of millions of consumers in China.
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JAN 16, 2019
In the latest episode of eMarketer's "Behind the Numbers," analysts Karin von Abrams and Bill Fisher break down eMarketer's estimates for programmatic in the UK, Germany and France, and discuss the outlook for those markets amidst heightened regulatory oversight and growing concern about privacy.
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JAN 16, 2019
In the latest episode of eMarketer's "Behind the Numbers," analysts Karin von Abrams and Bill Fisher break down eMarketer's latest estimates for programmatic in the UK, Germany and France, and discuss market outlooks amid heightened regulatory oversight and growing privacy concerns.
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APR 1, 2019
Source: European Commission; Kantar
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JAN 10, 2019
The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.
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MAR 29, 2019
Source: Berg Insight
Report
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MAY 10, 2018
This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.
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MAR 1, 2019
Source: eMarketer
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FEB 1, 2019
Source: eMarketer
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FEB 1, 2019
Source: eMarketer
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MAR 5, 2019
Influencer marketing is growing around the world, and a significant amount of activity is migrating to Instagram Stories. However, fraud is also growing, and that threatens the authenticity of influencer marketing.
Report
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JAN 24, 2019
Sports broadcasting is transitioning from traditional to digital channels throughout the world. In some areas, disruption is coming from connected TV platforms, while in others, mobile providers—and even legacy media companies—are driving change.
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FEB 1, 2019
Source: eMarketer
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JAN 2, 2019
This report includes our forecast for smart speaker users in Canada, China, France, Germany, the UK and the US, along with a focus on adoption trends for Amazon and Google.
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FEB 1, 2019
Source: eMarketer
Report
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APR 17, 2019
The first in a series of quarterly social media reports, this report examines major developments in the global social media market based on trends, business activity and new data released in Q1 2019.
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FEB 1, 2019
Source: eMarketer
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APR 1, 2019
Source: eMarketer
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APR 1, 2019
Source: eMarketer
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FEB 1, 2019
Source: eMarketer