The Joint Industry Committee (JIC) is a coalition of TV ad industry stakeholders founded in 2023 with the goal of fostering consensus around alternative currencies by establishing—and evaluating providers against—standards. The JIC’s members include major networks and programmers, agencies, and the Video Advertising Bureau, a trade organization.
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| May 2, 2024
Several streaming services and networks came together last year to form the Joint Industry Committee (JIC), an industry group making an effort to standardize streaming advertising amid the growing number of measurement companies.
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| Feb 20, 2024
But aside from Nielsen, VideoAmp is the currency option offered by the widest number of networks and has recently secured certification by the Joint Industry Committee (JIC). It has also initiated an MRC audit. iSpot.tv is expanding its offering. It acquired measurement company 605 in September 2023 to bolster its outcomes-based measurement capabilities.
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| Apr 11, 2024
These include Disney, Netflix, Amazon, YouTube, and Nielsen itself, all of which have abstained from joining the Joint Industry Committee (JIC) to seek measurement alternatives to Nielsen.
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| May 17, 2023
Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.
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| Jun 21, 2023
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| Apr 11, 2023
Nielsen reverses stance on Amazon first-party football data: After networks and industry groups cried foul, Nielsen won’t include Amazon data in its panel currency.
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| Sep 11, 2023
The big takeaway: While other categories whose sales spiked early in the pandemic have struggled of late, the pet supplies industry remains incredibly resilient. Not only are consumers continuing to spend on pet necessities; they’re also still willing to open their wallets for indulgences.
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| Apr 17, 2024
The change forced advertisers to become familiar with different tech stacks depending on which network they traded with, and it created concerns about transparency and accountability in an industry constantly fearful of fraud or incorrect metrics. Networks have tried to address those needs by forming a Joint Industry Committee (JIC) and even striking buy-side deals.
Article
| Aug 22, 2023
After taking their measurements mostly in-house following Nielsen’s accreditation loss, TV networks this year formed the Joint Industry Committee, a group that’s seeking to increase transparency and even create its own certification process. But the JIC has struggled to unite the industry.
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| Aug 29, 2023
Networks are aware that could be a lot to ask: Several major players including NBCU, Fox, and more formed the Joint Industry Committee (JIC) in January in hopes of creating a “transparent, competitive, multi-currency environment,” with a goal to certify measurements by spring 2024. It also planned to invite major media agencies to hop on board.
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| Mar 22, 2023
We end up with one or more currencies overseen by a Joint Industry Committee (JIC). This approach, taken by other markets like the UK and Sweden, is favored by most sellers and seems the most likely outcome given the formation of a US JIC in January 2023. The JIC and its recent activity will be discussed in greater detail later in this report.
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| Apr 19, 2023
And then the third scenario is that we end up with one or more currencies overseen by a Joint Industry Committee or a JIC for short, and I think that scenario is the most likely outcome. Other countries like the UK employ a JIC approach to measurement, and a US JIC was formed in January. There's been some debate about whether the US JIC is really a JIC at all.
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| Apr 28, 2023
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| May 31, 2022
While this news is significant, Nielsen declined to work with the Joint Industry Commission’s certification program. “This reinstatement only applies to one of the many services Nielsen is offering,” said Verna. “But overall, it indicates that Nielsen is still in the game.”. 2. Netflix fumbles live.
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| Apr 27, 2023
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| Jan 5, 2023
With this technology at the center of major industry conversations, regulators tried to keep its use in check. What were the changes? US FIs will now operate within a drastically different regulatory environment that reflects technological innovations as well as reactions to climate change and this year’s banking crisis. 1.
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| Dec 20, 2023