POSSIBLE conference reveals retail media’s potential with loyalty data: Target’s strategic use of customer info enhances ad trust and multiplies engagement.
Article
| Apr 18, 2024
Leveraging over 90% of sales data, Target's innovative use of first-party information through its Circle program and Roundel network is redefining how brands connect with consumers. Explore the transformative power of data in crafting personalized shopping experiences that resonate and drive loyalty.
Article
| Apr 17, 2024
Digital grocery sales are growing again across Western Europe as inflation forces higher spending, click and collect gains momentum, and mobile loyalty schemes come to the fore.
Report
| Mar 1, 2024
The No. 1 issue US adults have with loyalty or reward programs is it takes too long to earn rewards, according to an October 2023 survey from Merkle.
Article
| Apr 9, 2024
Discounts are the leading reason consumers currently participate in a loyalty or reward program, cited by 48% of US adults, according to October 2023 data from Merkle.
Article
| Apr 15, 2024
Walmart may be playing catch-up to Amazon when it comes to ecommerce and retail media, but recent moves like its $2.3 billion acquisition of VIZIO are giving the retailer momentum.
But what are some other big moves that Walmart can make to grab more attention, loyalty, and customers?
Article
| Mar 21, 2024
Article
| Feb 14, 2024
Despite intensified payment competition and rocky economic factors, private label credit cards will maintain their importance in the payments industry in 2023. Retailers should not discount the value they can bring in terms of revenues and loyalty.
Report
| Dec 14, 2023
Article
| Feb 9, 2024
Lunar New Year is approaching, providing another opportunity for brands to deliver culturally relevant campaigns. Successful brands can forge meaningful connections with diverse audiences, such as the AAPI community, communicate values of inclusion, and engage consumers in new markets. Unsuccessful brands risk losing equity, loyalty, and, ultimately, sales.
Article
| Jan 29, 2024
Chart
| Feb 14, 2024
Source: Merkle
Chart
| Feb 14, 2024
Source: Merkle
On today's podcast episode, we discuss what to expect in 2024, whether Google's new AI search tool will destroy traffic, a new self-checkout machine, loyalty in the age of the "zero consumer," if everyone will soon be creating digital clones of themselves, roads that can wirelessly charge electric vehicles, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.
Audio
| Jan 5, 2024
Providing a glimpse into the strategies behind a year marked by economic uncertainty, ecommerce disruptors, and rising competition for consumer loyalty, our “Behind the Numbers: Reimagining Retail” podcast’s unofficial retail awards offer lessons for brands to make more informed decisions in 2024. Our analysts discuss the winners that caught their attention—for better or worse.
Article
| Jan 2, 2024
Chart
| Jan 16, 2024
Source: Econsultancy; Marigold
Report
| Jun 29, 2023
A generous return policy can encourage consumer spending and inspire loyalty. On the other hand, a policy that makes it more costly or inconvenient for customers to return their items could sting a retailer’s bottom line.
Here are some short- and long-term ways return policies can affect retailers, and ways to avoid charging customers a fee to cover return costs.
Article
| Dec 14, 2023
Brand loyalty vs. brand backlash: Consumers want companies to support social causes despite the corporate dilemmas that could result.
Article
| Nov 22, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
Audio
| Nov 22, 2023
Chart
| Dec 13, 2023
Source: Publicis Sapient
Gen Z is redefining family, community, and what’s expected from the shopping journey. Brands will need to meet these driven, digital natives where they are with dynamic media experiences to capture and retain loyalty.
Article
| Nov 6, 2023
Retailers can learn a lot from quick-service restaurants in delivering a satisfying customer experience. Chipotle leverages first-party data for more personalized and predictive offers, while Sweetgreen experiments with new formats and technologies to provide a more omnichannel experience. Plus, Starbucks has proven that brand loyalty can go a long way even when making changes.
Article
| Oct 30, 2023
Report
| Mar 22, 2023
To build loyalty, brands first need to establish a foundation of trust by delivering on the basics. From there, brands can use subscription programs to ramp up purchase frequency and social media to engage with brand advocates. But to keep customers coming back, brands need to be constantly optimizing. Here’s some advice from executives at DoorDash and Taco Bell on how to build brand loyalty and what it takes to retain a loyal customer base.
Article
| Oct 24, 2023
With over 34 million members, Sephora’s Beauty Insider loyalty program is generally regarded as one of the best loyalty programs in the US. To keep customers coming back, Sephora is balancing gamified experiences with the classic rewards that it knows customers like.
Here are five tips from Emmy Brown Berlind, senior vice president and general manager of loyalty at Sephora, on how retailers can level up their loyalty programs and deliver a best-in-class experience.
Article
| Oct 20, 2023