Hyper-personalization has long been an ambition for retailers—and the rise of generative AI means 2024 could be the year implementation accelerates across the industry.
Report
| Mar 4, 2024
Article
| Mar 8, 2024
Article
| Mar 8, 2024
Some 71% of US retail decision-makers have invested in data and AI-enabled content for personalization, according to an August 2023 survey by Coresight Research. As more brands adopt AI to scale tailored content, they’re also confronted with the challenge of protecting—and respecting—their audience’s privacy. Here are three ways—and real-world examples—retailers can implement AI without overstepping customer boundaries.
Article
| Feb 22, 2024
Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.
Report
| Apr 24, 2024
Generative AI is still maturing, but marketers aren’t waiting to fold it into their workflows, including content creation to audience segmentation. Marketers’ top use case is personalization, but they say copywriting has the most potential. Here are five charts demonstrating how marketers are using generative AI right now.
Article
| Apr 8, 2024
72% of US digital retailers believe generative AI and AI-driven personalization affect their business the most this year, according to December 2023 data from Bolt.
Article
| Mar 21, 2024
AI-driven personalization is one of the top trends US digital retailers believe will impact their business this year. It’s tied with an increased focus on omnichannel tools like SMS, according to December 2023 data from Bolt.
Article
| Mar 19, 2024
AI is helping email marketers in a myriad of ways. Top use cases include personalization, subject line testing, send time optimization, segmentation, and predictive analysis of customer behavior.
Article
| Mar 18, 2024
Uber, Lyft, and Instacart fine-tune their ad strategies: The platforms are leaning into personalization and experimenting with formats as they try to boost revenues without alienating users.
Article
| Mar 11, 2024
Ulta Beauty is using in-store vending machines to bring more joy to the shopping experience, and AI enables it to analyze more customer data for personalization. The retailer is also training its store associates to engage younger beauty consumers.
Article
| Feb 12, 2024
71% of US retail decision-makers have invested in data/AI-enabled content for personalization, according to an August 2023 report from Coresight Research and Obsess.
Article
| Jan 12, 2024
Article
| Oct 30, 2023
Expanding audience reach requires targeting the correct consumers. While true one-to-one advertising is still a dream, similar outcomes can be achieved by reaching the right audiences through affiliate marketing, paid social, and buy now, pay later (BNPL). “This whole trend around personalization really applies to audiences as well,” David Gill, vice president of consumer insights at Rakuten Advertising, said during our recent “Master the Holidays with Winning Performance Marketing Strategies” Tech-Talk Webinar. Data from affiliate marketing and social platforms can be used to identify which kinds of consumers brands should be reaching out to in order to expand their customer base.
Article
| Nov 2, 2023
On today's podcast episode, we discuss some personalization tips and tricks that emerged from research, examples of personalization done well, and how AI is accelerating it. "In Other News," we talk about why an email exhibition at a design museum made headlines and a plan to charge X (formerly Twitter) users to post content. Tune in to the discussion with our director of Briefings Jeremy Goldman and Malinda Sandman, senior director of global acquisition marketing at Intuit Mailchimp.
Audio
| Oct 24, 2023
Article
| Oct 20, 2023
Retailers look to redefine the customer experience: That’s leading them to invest in immersive experiences such as AR, VR, gamified social shopping, and AI-enabled personalization.
Article
| Oct 24, 2023
Chart
| Nov 9, 2023
Source: Acxiom; MTM
ChatGPT use has declined over the past few months, but AI isn’t going anywhere. Retailers are innovating with their own homegrown and acquired AI tools to scale listings, improve search, and enhance personalizations.
Article
| Sep 21, 2023
Klaviyo's IPO shines a spotlight on email marketing's vast reach: AI and personalization emerge as key strategies for brand engagement.
Article
| Sep 19, 2023
Brands must balance personalization with privacy considerations and ensure product pages are comprehensive and complete. Lower-funnel ad tactics and easily accessible shipping and returns info also help to encourage purchases.
Here are four strategies to boost online conversion rates.
Article
| Sep 13, 2023
The explosion of generative AI has moved the “dream” of one-to-one messaging personalized for each consumer closer to reality—but concerns remain. Here are four questions surrounding personalization right now.
Article
| Sep 8, 2023
Mobile wallet integration makes checking out more convenient, while composable commerce gives brands the ability to customize and alter their tech stacks to fit their specific needs. Generative AI helps to enhance personalization and product recommendations, and one-click checkout buttons speed up the payment process.
Article
| Sep 6, 2023
Article
| Aug 31, 2023
Consumers now expect more from brands and their loyalty programs, which need to incorporate value, ease of use, and personalization to stand out in a crowded market.
Report
| Nov 22, 2022