“Now we see kids on Roblox making lots of money just making avatar skins,” and others are using generative art tools such as Midjourney to create mood boards that lead to actual goods being produced. Spatial computing is the new metaverse, but with better use cases.
Report
| Mar 26, 2024
Chart
| Jan 24, 2024
Source: Qustodio
As mobile games adjust to privacy rules and consoles pursue new native ad formats, brands finally have more chances to advertise in games.
Report
| May 31, 2023
Story one: Gadjo, in a recent article, you note that Roblox has introduced Roblox Assistant to help users create virtual worlds. The new assistant helps creators learn to use Roblox and can act as a tutor through back and forth conversation. But the most important sentence in your article, Gadjo, about Roblox's AI assistant and how it could transform gaming is what and why? Gadjo Sevilla:.
Audio
| Sep 21, 2023
On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.
Audio
| May 22, 2023
Roblox emerges strong after a tough 2022: While users and revenues rose, the metaverse platform’s advertising ambitions haven’t yet taken off.
Article
| Feb 16, 2023
Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.
Article
| Sep 13, 2022
At what point does a branded video game become advertising to children? The recent streak of partnerships between brands like Walmart and Spotify with Roblox are finding success but raising concerns.
Article
| Sep 27, 2022
Any brand delving into in-game advertising must be cautious about not distracting from the experience. Over a third (35%) of desktop gamers said ads negatively affect their experience, compared with 55% of gamers who said that product placements in games make the experience “more real,” per a Comscore survey as reported by Digiday.
Article
| Jul 12, 2023
Report
| Jun 10, 2022
Underage users are both an asset and huge risk for platforms: TikTok and games like Fortnite are thriving thanks to their young users, but controversy could make advertisers wary.
Article
| Dec 1, 2022
Roblox isn’t growing: The young-skewing gaming/metaverse platform reported lower net bookings than Q2 2021.
Article
| Aug 11, 2022
Ad industry sees gaming as a growth opportunity amidst industry turmoil: Inaugural PlayFronts event focuses on how brands can gain new customers and revenue.
Article
| Apr 7, 2022
Ralph Lauren, Nike, Hyundai, and Vans have all launched recent campaigns on Roblox to woo younger customers. As metaverse initiatives become more prominent, expect more attention to be paid to this space. Oasis Consortium, a group of game developers and online companies envisioning an ethical and safe internet, has introduced guidelines to promote safety in the metaverse.
Article
| Mar 11, 2022
But what is it exactly, and how are companies like Apple, Snap, Samsung, Roblox, Epic, and others investing in immersive technologies that will profoundly affect the next few years? In this short video, Insider Intelligence vice president Marissa Coslov explains.
Article
| May 23, 2022
Roblox’s ad struggles show the metaverse’s waning importance: Advertisers may choose to stay away from the platform thanks to new rules limiting exposure and restricting content.
Article
| Mar 28, 2023
In both video games and VR landscapes, there are budding opportunities for performance ad formats in the metaverse. Early patents filed by Meta indicate it wants to fill its VR metaverse with in-world advertisements—with the promise of collecting even more data on users, like where their eyes are drawn to. It’s already begun testing ads in some of its titles for the Oculus, its VR headset.
Article
| Feb 1, 2022
Fortnite’s success shows that if Meta can organize Horizon Worlds behind a unified vision and value proposition, players will be more likely to hop on board—and advertisers will be sure to follow. This article originally appeared in Insider Intelligence's Marketing & Advertising Briefing—a daily recap of top stories reshaping the advertising industry.
Article
| Aug 23, 2022
On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic.
Audio
| Mar 31, 2023
Digital and alternative advertising lift overall ad spending in 2021: As spending returns to pre-pandemic levels, it’s become clear advertisers find emerging channels more appealing than traditional ones.
Article
| Dec 2, 2021
With the creative builder in StackAdapt, you can build multiple ad creatives and many sizes in just a few clicks. Plus, make real-time edits to your creatives right in the StackAdapt platform. Learn more at go.stackadapt.com/creativebuilder. Jacob Bourne:.
Audio
| Feb 5, 2024
While advertising areas like connected TV and retail media boast strong potential, other channels, like social media and linear TV, are losing some steam. That’s why it’s important to explore other ad channels. For example, digital out-of-home advertising has made technological and creative leaps in the past few years, while the women’s sports ad opportunity is expanding. Here are some areas within digital advertising where you may be missing out on unlocking potential.
Article
| Aug 9, 2023
Roblox and Discord drive gaming platform growth, especially among Gen Z users, while games like Pokémon Go and Candy Crush remain popular across generations. Looking ahead: US time spent gaming via mobile app will continue a slow but steady increase in years to come, evidencing gaming's increased popularity is more than just a pandemic phase.
Article
| Jan 18, 2022
Coca-Cola helps usher in an era of generative AI advertising: The brand recently told marketers that it believes AI is much more effective than Web3.
Article
| May 18, 2023
Article
| Nov 2, 2021