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    Publication Date: 7/13/2018
    Topics: Digital Ad Spending; Computers
    Geographies: United States
    Industries: Healthcare & Pharma; Digital Health; Consumer Products (CPG); Telecom; Consumer Electronics; Media & Entertainment; Retail; Travel; Financial Services; Automotive
    Context: eMarketer’s forecast for US digital ad spending through 2019 in 10 industries, including forecasts by format and device.
    Publication Date: 7/12/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Financial Services
    Context: This is the final StatPack in an eight-part series providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 7/10/2018
    Topics: B2B Marketing; Marketing Technology; Big Data
    Geographies: United States; Worldwide
    Context: This report includes a breakdown of all the different types of data B2B brands can capture on their audience. It will also cover best practices on how to source this data and the best ways to manage and integrate it for actionable insights.
    Publication Date: 7/9/2018
    Topics: Smartphones; Ecommerce Sales
    Geographies: France; Germany; United Kingdom
    Demographics: Affluent; Millennials; Income
    Context: Affluent consumers are a vital target audience for many brands. This report looks at the media habits and preferences of affluent individuals in France, Germany and the UK, how these groups are changing, and the ways marketers are aiming to reach them.
    Publication Date: 7/5/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Media & Entertainment
    Context: This is the seventh in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 7/2/2018
    Topics: Ecommerce Sales; Holiday & Seasonal Shopping; Digital Shoppers & Buyers; Shipping & Delivery
    Geographies: United States
    Industries: Retail
    Context: Amazon Prime Day has emerged as a retail phenomenon that’s reverberated around the industry. This report examines why consumers are responding so strongly to this new shopping holiday, and what retail brands and marketers can do to benefit from the uptick in mid-summer shopping and lead-in to the back-to-school season.
    Publication Date: 6/29/2018
    Topics: Digital Ad Spending; Computers
    Geographies: United States
    Industries: Telecom; Consumer Electronics
    Context: This is the sixth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/28/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Retail
    Context: This is the fifth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/27/2018
    Topics: Smart Speakers & Voice Assistants; Artificial Intelligence (AI); Internet of Things (IoT); Marketing Technology
    Geographies: United States; Worldwide
    Context: Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.
    Publication Date: 6/26/2018
    Topics: Digital Video Advertising; Digital Video; Digital Video Ad Spending; Mobile Video; Brand Marketing; Social Media Marketing
    Geographies: United States
    Context: YouTube, Facebook and Twitter, responding to marketers’ alarm over brand safety concerns, are ramping up efforts to block offensive content and prove they can be transparent about the process. Here’s how it’s working.
    Publication Date: 6/25/2018
    Topics: Mobile Internet; Mobile Apps; Search
    Geographies: United States
    Context: Google’s shift to mobile-first indexing and a slew of new technologies like Accelerated Mobile Pages, Progressive Web Apps and Android Instant Apps are changing the nature of the mobile web. Here’s what marketers need to know to keep up with the competition.
    Publication Date: 6/22/2018
    Topics: TV; Digital Ad Spending
    Geographies: United States
    Industries: Travel; Digital Travel
    Context: This is the fourth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/21/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Automotive
    Context: This is the third in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/20/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: This is the second in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/19/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma; Digital Health
    Context: This is the first in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/18/2018
    Topics: Time Spent with Media; Mobile Apps; Mobile Devices
    Geographies: United States
    Context: After years of rapid growth, the average US adult will spend more time on mobile devices in 2019 than on TV. This report looks beneath this broad trend to identify what’s actually happening—and to explain why the era of rapid growth may be ending.
    Publication Date: 6/14/2018
    Topics: Customer Experience; Personalization; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: Only 5% of senior marketers in North America surveyed by CMO Council and RedPoint Global in March 2018 said they could deliver data-driven experiences in real time across channels.
    Publication Date: 6/13/2018
    Topics: Total Media Ad Spending; Traditional Media Advertising; Digital Ad Spending; Mobile Ad Spending; Virtual & Augmented Reality
    Geographies: Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru
    Industries: Sports
    Context: An in-depth look at total media, traditional media, digital and mobile ad spending for six markets in Latin America—Argentina, Brazil, Chile, Colombia, Mexico and Peru—as well as the implications of the FIFA World Cup on consumer behavior and regional ad spending.
    Publication Date: 6/12/2018
    Topics: Time Spent with Media; Consumer Attitudes on Marketing; Digital Shoppers & Buyers
    Geographies: Canada
    Demographics: Millennials
    Context: Marketing to millennials is a top priority for many brands, but treating the demographic as a single group misses the opportunity for precise targeting.
    Publication Date: 6/11/2018
    Topics: Mobile Apps; Mobile Shoppers & Buyers
    Geographies: United States
    Industries: Retail
    Context: Mobile retail apps are critical to succeed in today’s omnichannel commerce landscape, but many retailers are still behind the curve. This report provides an overview of the retail app market, successful tactics of the market leaders, and what retailers should do to get their mobile app strategies right.
    Publication Date: 6/7/2018
    Topics: Social Media Marketing; Social Media Ad Spending; Consumer Attitudes on Marketing; Time Spent with Media; Mobile Messaging; Social Media Usage; Digital Privacy & Security
    Geographies: Worldwide
    Context: eMarketer digs into the latest data on usage and advertising, three months after the Cambridge Analytica revelations.
    Publication Date: 6/6/2018
    Topics: Consumer Behavior
    Geographies: United States
    Demographics: Baby Boomers; Income
    Context: Younger boomers are wealthier than Gen Xers and millennials. But with retirement—voluntary or involuntary—now on their horizon, many younger boomers are going to face new financial challenges for which they are not fully prepared.
    Publication Date: 6/6/2018
    Topics: Digital Privacy & Security; Social Media Users; Smart Speakers & Voice Assistants; Digital Shoppers & Buyers; Digital Video
    Geographies: United States
    Demographics: Baby Boomers
    Context: Younger baby boomers are not a digitally clueless bunch, but a marketer cannot assume that they are as digitally active (and as mobile in their usage) as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.
    Publication Date: 6/5/2018
    Topics: Digital Video; Music; Video-on-Demand (VOD)
    Geographies: France; Germany
    Context: Growing numbers of internet users in France and Germany now watch digital video, stream music and play games online. Younger people are leading this digital charge, while many older residents are more loyal to traditional media.
    Publication Date: 6/4/2018
    Topics: Internet Users; Mobile Users; Mobile Internet; Smartphone Users; Tablet Users
    Geographies: Worldwide; Asia-Pacific; Central & Eastern Europe; Western Europe; Latin America; North America; Middle East & Africa
    Context: According to eMarketer’s latest global internet user forecast, 3.64 billion people are expected to go online regularly this year, of which 83.9% will use a mobile phone for access.
    Publication Date: 5/30/2018
    Topics: Digital Video; Mobile Video; Video-on-Demand (VOD); Connected TVs; Digital Video Advertising; Digital Video Ad Spending
    Geographies: United Kingdom
    Context: UK consumers are increasingly consuming quality, long-form digital video content, often on TV sets. Marketers’ heads are being turned, and they’re seeking placements in similar environments.
    Publication Date: 5/29/2018
    Topics: Smart Speakers & Voice Assistants; Internet of Things (IoT); Artificial Intelligence (AI); Digital Shoppers & Buyers; Search
    Geographies: United States
    Context: This report analyzes our latest forecast for US voice assistant and smart speaker users, with a special focus on the growing rivalry between Amazon and Google.
    Publication Date: 5/24/2018
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends
    Demographics: C-Level Executives
    Context: To drive and support digital transformation, marketing leaders must evolve their organization’s people, processes and partners. This report covers how modern marketing leaders can bring that to fruition.
    Publication Date: 5/22/2018
    Topics: Customer Experience; Targeting; Multichannel Marketing; Personalization; Big Data; Marketing Measurement Surveys; Brand Marketing; Loyalty Programs
    Geographies: United States; Worldwide
    Context: This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.
    Publication Date: 5/21/2018
    Topics: Mobile Advertising; Mobile Apps
    Geographies: United States
    Context: Mobile apps are eating the world, and marketers need to get on board. This report provides an overview of paid and organic app user acquisition strategies, as well as some problems related to attribution and ad fraud.
    Publication Date: 5/16/2018
    Topics: Geolocation; Retail Performance Metrics
    Geographies: North America
    Context: With smartphones ubiquitous, marketers have new ways of linking online advertising with offline actions. This enhanced online-to-offline (O2O) view exposes a broader swath of the path to purchase and more accurately reveals advertising effectiveness.
    Publication Date: 5/15/2018
    Topics: Time Spent with Media; Total Media Ad Spending; Digital Ad Spending; Magazine Ad Spending; Mobile Ad Spending; Newspaper Ad Spending; Out-of-Home Ad Spending; Radio Ad Spending; TV Ad Spending
    Geographies: China
    Context: We forecast that digital ad spending in China will grow by 25% in 2018, driven by mobile. Mobile internet usage has led to an uptick in total media time spent among adults in China.
    Publication Date: 5/14/2018
    Topics: Internet Radio
    Geographies: Canada
    Context: Podcasting in Canada is becoming a mainstay in consumer media time, and brands are looking to better understand the opportunities in this emerging category.
    Publication Date: 5/10/2018
    Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Ad Spending; Mobile Search; Digital Display Ad Spending; Search Ad Spending; Classified Ad Spending; Digital Video Ad Spending
    Geographies: Western Europe; Central & Eastern Europe; Austria; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Russia; Spain; Sweden; Switzerland; Turkey; United Kingdom; Europe
    Context: This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.
    Publication Date: 5/8/2018
    Topics: Social Media Usage; Social Media Users; Social Media Ad Spending; Mobile Social Media
    Geographies: United States
    Demographics: Age; Blacks; Hispanics; Females; Males; Population
    Context: All the social stats you need to know for 2018 and beyond. Bookmark this StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 5/7/2018
    Topics: TV Advertising; TV Ad Spending; Digital Video Ad Spending; Digital Video Advertising; Digital Video; Pay TV
    Geographies: United States
    Context: Advanced targeting on TV and cross-screen placement of video ads are hot advertising topics. This report examines their likely influence on deals conducted during the 2018-2019 TV Upfronts, Digital NewFronts and beyond
    Publication Date: 5/4/2018
    Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Total media ad spending worldwide will reach $628.63 billion in 2018, a 7.4% gain over last year. Mobile advertising’s share of spend is expected to climb to 29.2% this year.
    Publication Date: 5/3/2018
    Topics: Digital Advertising
    Geographies: Worldwide
    Industries: Technology
    Context: More than half of all programmatic ad spending around the world goes to the “ad tech tax,” leaving less than 40% to go to working media. Advertisers looking for transparency are considering blockchain as a technological solution for this and other problems.
    Publication Date: 5/2/2018
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Asia-Pacific; Australia; China; Indonesia; Japan; South Korea; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam
    Context: Total media, digital and mobile ad spending in 14 markets in Asia-Pacific: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
    Publication Date: 4/30/2018
    Topics: Digital Video; Mobile Video; Digital Video Ad Spending; Digital Video Advertising; Pay TV; Video-on-Demand (VOD); Connected TVs
    Geographies: United States
    Context: Digital video spending is growing on both ad-supported and subscription-based platforms, while TV ad spending will decrease for the first time since the Great Recession. Time spent on each of those mediums is following similar patterns.
    Publication Date: 4/26/2018
    Topics: Total Media Ad Spending; Traditional Media Advertising; Digital Ad Spending; Mobile Ad Spending
    Geographies: Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru
    Context: This report provides an in-depth analysis of eMarketer’s latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in Latin America.
    Publication Date: 4/25/2018
    Topics: Virtual & Augmented Reality
    Geographies: United States; Worldwide
    Context: While the use of virtual reality is not yet mainstream among consumers, specialized applications of the technology are proving useful in a variety of industries.
    Publication Date: 4/24/2018
    Topics: Digital Video; TV; Pay TV; Connected TVs
    Geographies: United States
    Context: US subscription-based video providers are growing their user bases and revenues as audiences move from traditional pay TV toward digital services they consider more affordable and flexible.
    Publication Date: 4/23/2018
    Topics: Ecommerce Sales; Mcommerce; Digital Shoppers & Buyers; Smartphones; Tablets; Social Commerce
    Geographies: France; Germany
    Context: The share of consumers using mobile devices for retail purchases is lower in France and Germany than in several other nations in Western Europe. Yet together, the two countries will account for over $45 billion in mobile sales in 2018.
    Publication Date: 4/19/2018
    Topics: Social Media Marketing; Social Media Ad Spending; Social Media Users
    Geographies: United States
    Demographics: Baby Boomers; Generation X; Teens; Millennials
    Context: Are users fleeing? Will advertisers cut spending? How will ad targeting change? eMarketer takes a deep look at the questions surrounding Facebook as it faces intense pressure over its data practices.
    Publication Date: 4/18/2018
    Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Search; Digital Display Ad Spending; Search Ad Spending; Classified Ad Spending; Digital Video Ad Spending
    Geographies: United States
    Context: Advertisers’ dollars continue to shift from traditional to digital channels at a fast pace, with mobile leading the charge. In 2018, mobile advertising alone is expected to surpass TV ad spending.
    Publication Date: 4/17/2018
    Topics: Holiday & Seasonal Shopping; Retail Sales; Retail Ecommerce Sales; Digital Shoppers & Buyers
    Geographies: Europe; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Russia; Spain; Sweden; United Kingdom; Western Europe
    Context: This report analyzes the holiday shopping habits of consumers in Europe, particularly the adoption of Black Friday.
    Publication Date: 4/16/2018
    Geographies: United States
    Demographics: Blacks
    Context: Old formulas about black consumers’ digital usage no longer hold true, though smartphones do retain above-average importance. One must look closer to see what’s distinctive about their usage.
    Publication Date: 4/12/2018
    Topics: Mobile Users; Mobile Advertising; Mobile Ad Spending
    Geographies: United States
    Context: All the mobile stats you need to sense-check, justify or adjust your business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 4/10/2018
    Topics: Native Advertising; Digital Display Ad Spending
    Geographies: United States; Worldwide
    Context: US advertisers will spend $32.90 billion on native ads in 2018, representing more than 58% of the digital display market. The typical native ad is likely to be bought on a social site, served to a mobile device and transacted programmatically.