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    Publication Date: 10/1/2018
    Topics: Virtual & Augmented Reality; Artificial Intelligence (AI); Digital Advertising; Marketing Technology; Wearables
    Geographies: United States; Worldwide
    Industries: Technology
    Context: While augmented reality is still in the early adoption phase, usage is growing quickly. Recent hardware and software advancements—and backing from big tech companies—are spurring advertisers and marketers to create engaging new experiences for their customers.
    Publication Date: 9/27/2018
    Topics: Digital Video; Mobile Video; Digital Video Ad Spending; Digital Video Advertising; Pay TV; Video-on-Demand (VOD); Connected TVs
    Geographies: United States; Worldwide
    Context: Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.
    Publication Date: 9/19/2018
    Topics: Mobile Messaging; Mobile Apps; Smartphone Users; Smartphones
    Geographies: United States; Worldwide
    Context: With the number of US mobile messaging app users on the rise, these chat apps are an emerging marketing channel. This report explains what marketers need to know about using Facebook Messenger, WhatsApp and the new texting standard RCS.
    Publication Date: 10/3/2018
    Topics: Social Media Marketing; Social Media Users; Social Media Ad Spending; Social Media Usage
    Geographies: United States; Worldwide
    Context: Usage and ad revenues have taken hits in recent months, but both companies are moving forward with new ad products—and they offer unique features that are causing some marketers to give them a second look.
    Publication Date: 9/26/2018
    Topics: Mobile Search; Artificial Intelligence (AI); Virtual & Augmented Reality; Digital Shoppers & Buyers
    Geographies: United States; Worldwide; United Kingdom
    Context: Visual search is evolving rapidly from a niche tool to a more broadly offered and used tool for finding information. This report looks at how consumers use visual search and how marketers should utilize it.
    Publication Date: 10/10/2018
    Topics: Email Marketing; Marketing Technology; Consumer Attitudes on Marketing; Targeting; Email
    Geographies: United States; Worldwide
    Context: This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
    Publication Date: 10/11/2018
    Topics: Programmatic Ad Spending; Mobile Ad Spending; Digital Display Ad Spending; Digital Video Ad Spending; Programmatic Advertising
    Geographies: United States; Worldwide
    Context: Today, more than four of every five US digital display ad dollars transact programmatically. This report looks at the trends driving programmatic ad spending to $68.87 billion by 2020, breaking it down by transaction type, format and device.
    Publication Date: 10/18/2018
    Topics: Programmatic Advertising; Marketing Technology; Real-Time Bidding (RTB)
    Geographies: United States; Worldwide
    Context: Header bidding, a specific programmatic advertising setup that grants ad buyers greater access to publisher inventory, is reaching maturity on the web. What does that mean? And will header come to video and in-app environments? Read on.
    Publication Date: 10/30/2018
    Topics: B2B Marketing; B2B Sales; Loyalty Programs
    Geographies: United States; Worldwide
    Context: This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.
    Publication Date: 8/20/2018
    Topics: Digital Travel Sales
    Geographies: Worldwide; Asia-Pacific; Central & Eastern Europe; Western Europe; Latin America; North America; Middle East & Africa; Australia; China; India; Indonesia; Japan; South Korea; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam; Russia; Argentina; Brazil; Mexico; Canada; United States; Denmark; Finland; France; Germany; Italy; Netherlands; Norway; Spain; Sweden; United Kingdom
    Industries: Digital Travel
    Context: Consumers are taking advantage of online travel deals more than ever. This year, digital travel sales globally will increase 10.4% to $694.41 billion.
    Publication Date: 10/8/2018
    Topics: Holiday & Seasonal Shopping; Retail Ecommerce Sales; Digital Shoppers & Buyers; Retail Mcommerce Sales; Omnichannel Retailing; Shipping & Delivery
    Geographies: United States; Worldwide
    Industries: Apparel & Accessories; Consumer Electronics
    Context: A positive US macroeconomic backdrop points to strong growth across every retail channel, but retailers should pay attention to seven key trends that will determine their ultimate success for the 2018 holiday season.
    Publication Date: 11/13/2018
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales; Digital Retail Practices; Video-on-Demand (VOD); Cross-Border Ecommerce
    Geographies: Worldwide; Canada; China; France; Germany; India; Mexico; United Kingdom; United States
    Context: Already firmly established in the US ecommerce market, Amazon is ramping up its international efforts. Prime is the primary driver behind its global growth, but the membership program looks very different from country to country.
    Publication Date: 9/18/2018
    Topics: Digital Advertising; Digital Ad Spending; Digital Media Buying
    Geographies: United States
    Context: Amazon will become the No. 3 digital ad seller in the US this year, according to our estimates, with $4.61 billion in ad revenues, or 4.1% of the digital advertising market.
    Publication Date: 9/20/2018
    Geographies: United States
    Demographics: Millennials; Males; Income
    Context: Millennial men don’t live down to the stereotype as their generation’s losers, not least because they make more money than their female counterparts. But many have lots of debt and little wealth, and they lag behind the women in earning college degrees.
    Publication Date: 8/21/2018
    Topics: Holiday & Seasonal Shopping; Digital Shoppers & Buyers
    Geographies: United States
    Context: Amazon Prime Day has emerged as a fast-growing retail promotion that’s altered the mid-summer and back-to-school shopping landscape. This report examines what consumers shopped for and bought on Prime Day, and the implications for Amazon and competing retailers.
    Publication Date: 9/17/2018
    Topics: Retail Ecommerce Sales; Retail Mcommerce Sales; Digital Shoppers & Buyers
    Geographies: United States
    Context: Amazon will claim nearly half of US retail ecommerce sales in 2018. Sales will be driven by Amazon’s marketplace, which will account for 68.0% of business.
    Publication Date: 8/23/2018
    Topics: Connected TVs; Digital Video; Video-on-Demand (VOD)
    Geographies: United States
    Context: Connected TV advertising is expected to grow, albeit not as fast as many would like, and certainly not as fast as audiences are embracing this platform for consuming content. Industry experts are optimistic that the ad dollars will eventually catch up with consumer adoption.
    Publication Date: 8/30/2018
    Topics: Internet Radio; Digital Content; Digital Music; Marketing Tactics; Digital Ad Spending
    Geographies: United States
    Context: More than one-fifth of the US population will listen to a podcast at least monthly in 2018. Even though the medium can be a powerful vehicle for advertisers to reach a so-called “unreachable” audience, most major brands have yet to take advantage of the opportunity.
    Publication Date: 9/11/2018
    Topics: Digital Shoppers & Buyers; Ecommerce Sales; Ratings & Reviews
    Geographies: United States
    Industries: Consumer Products (CPG); Food & Beverage; Groceries
    Context: For CPG brands, the amount of sales on Amazon is small, but growth in the category is strong. To ensure they gain market share, CPG brands need to understand how to optimize their Amazon product detail page.
    Publication Date: 10/25/2018
    Topics: Smartphone Users; Social Media Users; Social Media Usage; Digital Video; Video Games; Mobile Games
    Geographies: United States
    Demographics: Teens
    Publication Date: 10/16/2018
    Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Ad Spending; Mobile Search; Digital Display Ad Spending; Search Ad Spending; Classified Ad Spending; Digital Video Ad Spending
    Geographies: United States
    Context: Our updated US ad spending forecast shows digital ad spending outpacing expectations. Digital media will capture $111.14 billion in ad dollars in 2018 and surpass traditional media ad spending by 2019, according to our latest estimates.
    Publication Date: 10/23/2018
    Topics: Time Spent with Media; Digital Video; TV; Social Media Usage
    Geographies: United States
    Context: Daily time spent with digital media will surpass traditional media in 2018. Increased time with digital video, which will reach 1 hour, 26 minutes, is a main driver of the increase of time spent with digital media.
    Publication Date: 11/1/2018
    Topics: Programmatic Advertising; Targeting; Personalization
    Geographies: United States
    Context: Programmatic advertising has allowed digital marketers to use data for identification, segmenting, targeting and analytics. Creative has lagged, but dynamic creative optimization can bring data-driven personalization to messaging across formats.
    Publication Date: 10/16/2018
    Topics: Digital Video Ad Spending; Social Media Ad Spending; Digital Video Advertising; Social Media Marketing; Mobile Video
    Geographies: United States
    Context: For the first time, we have created estimates for social network video ad spending, including Facebook, Snapchat and Twitter. In 2018, the segment will total $7.85 billion in ad spending.
    Publication Date: 11/5/2018
    Topics: Holiday & Seasonal Shopping; Retail Ecommerce Sales; Retail Sales; Digital Shoppers & Buyers
    Geographies: United States
    Industries: Retail
    Publication Date: 11/6/2018
    Topics: Digital Video; TV; Connected TVs; TV Ad Spending; Digital Video Ad Spending; Video-on-Demand (VOD); Pay TV
    Geographies: United States
    Context: This third annual StatPack compiles key metrics around digital video, television and the relationship between them.
    Publication Date: 8/16/2018
    Topics: Video-on-Demand (VOD); Pay TV; Digital Video; Connected TVs; TV
    Geographies: United States
    Context: According to our latest forecast, a record number of US consumers will have pulled the plug on pay TV by the end of this year. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: OTT services.
    Publication Date: 11/2/2018
    Geographies: Worldwide; Germany
    Industries: Marketing Management Trends; Advertising Agencies
    Demographics: C-Level Executives
    Context: Many companies feel good about the progress they’ve made in digital transformation, but is that confidence stalling them from achieving true results? In this presentation, we pair qualitative insights with survey data to help marketers get a pulse check on their progress.
    Publication Date: 11/7/2018
    Topics: Media Consumption; Mobile Devices; Social Media Users; Smartphone Users; Tablet Users; Video-on-Demand (VOD); Connected TVs; Internet Radio; Internet Users; Time Spent with Media
    Geographies: Worldwide; Asia-Pacific; Central & Eastern Europe; Latin America; Middle East & Africa; North America; Western Europe
    Context: The media consumption habits of consumers around the world continues to evolve. eMarketer’s 2018 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 40 countries.
    Publication Date: 11/13/2018
    Topics: Holiday & Seasonal Shopping; Retail Ecommerce Sales
    Geographies: Worldwide
    Industries: Retail
    Context: Singles’ Day is the world’s biggest shopping event, and Black Friday is just around the corner. Holiday shopping is a major driver of retail and ecommerce around the world, but spending and which holidays drive the most activity vary by region.
    Publication Date: 8/28/2018
    Topics: Retail Ecommerce Sales; Retail Mcommerce Sales; Digital Shoppers & Buyers; Mcommerce; Mobile Shoppers & Buyers
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam
    Context: Retail ecommerce sales in India will increase 31.0% to reach $32.70 billion in 2018. Investment from Alibaba, Amazon and Walmart into the ecommerce market is fueling rapid growth.
    Publication Date: 9/4/2018
    Topics: Ad Blocking; Digital Advertising; Consumer Attitudes on Marketing
    Geographies: United Kingdom
    Context: Ad blocking user growth is slowing in the UK, with rates much lower than in France and Germany. But it’s still costing publishers revenues. Better advertising and messaging are on the horizon, which might help slow rates still further.
    Publication Date: 9/5/2018
    Topics: Ad Blocking; Digital Advertising; Digital Ad Spending; Consumer Attitudes on Marketing
    Geographies: Germany
    Context: Ad blocking is more prevalent in Germany than any other country in Europe. More than one-quarter of the entire population—21.4 million people—will block ads on a PC and/or mobile device this year.
    Publication Date: 9/25/2018
    Topics: Social Media Users; Mobile Messaging; Mobile Social Media
    Geographies: Latin America; Argentina; Brazil; Mexico
    Context: Instagram is quickly gaining users in Latin America. eMarketer estimates that the number of users more than doubled between 2015 and 2018, from 54.9 million to 125.9 million.
    Publication Date: 9/12/2018
    Topics: Social Media Users; Mobile Messaging; Social Media Usage
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam
    Context: In 2018, Asia-Pacific will be Facebook’s fastest-growing region for users. Uptake in India will drive growth, with its audience increasing 17.3% to 216.1 million.
    Publication Date: 8/27/2018
    Topics: Digital Ad Spending; Mobile Ad Spending; Search Ad Spending; Digital Display Ad Spending
    Geographies: United Kingdom
    Industries: Consumer Products (CPG); Financial Services; Travel; Retail; Automotive
    Context: We forecast digital ad spending in the UK for 2018-2019 in five key industries, including spending on mobile and in search and display.
    Publication Date: 9/4/2018
    Topics: Ad Blocking; Digital Advertising; Consumer Attitudes on Marketing
    Geographies: France
    Context: Nearly 30% of internet users of all ages in France will use ad blocking software or tools this year, to limit their exposure to digital ads. Annual growth rates will drop below 10%, however, and continue to decline.
    Publication Date: 8/29/2018
    Topics: Video-on-Demand (VOD); Pay TV; Connected TVs; Digital Video
    Geographies: Asia-Pacific; Australia; China; India; Indonesia; Japan; South Korea; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam
    Context: Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.
    Publication Date: 10/2/2018
    Topics: Mobile Payments
    Geographies: China
    Industries: Luxury Goods; Travel
    Demographics: Affluent; Millennials
    Context: Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.
    Publication Date: 9/13/2018
    Topics: Mobile Advertising; Time Spent with Media; Mobile Ad Spending; Mobile Apps; Mobile Social Media; Mobile Video; Mobile Search; Mobile Internet; Geolocation; Smartphone Users; Tablet Users
    Geographies: Canada
    Context: As mobile devices become dominant tools for media consumption and advertiser strategy, brands in Canada are assessing which mobile apps deliver the best paid opportunities.
    Publication Date: 8/29/2018
    Topics: Video-on-Demand (VOD); Pay TV; Connected TVs; Digital Video
    Geographies: Western Europe; France; Germany; Italy; Spain; United Kingdom
    Context: Adoption of subscription OTT video services is taking off across the EU-5. Between 2018 and 2022, the number of subscription OTT video users will increase from 72.6 million to 93.4 million, or more than 28% of the population.
    Publication Date: 10/4/2018
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Germany
    Industries: Automotive; Consumer Products (CPG); Financial Services; Retail; Digital Travel
    Context: We forecast digital ad spending in Germany for 2018-2019 in five key industries, including spending on mobile.
    Publication Date: 10/9/2018
    Topics: Artificial Intelligence (AI)
    Geographies: Canada
    Context: Canada’s AI scene is hot and centers around a few key cities that are home to universities, startups and large enterprises determined to change digital marketing for the better.
    Publication Date: 10/22/2018
    Topics: Performance Benchmarks; Viewability; Digital Advertising; Marketing Tactics
    Geographies: United Kingdom
    Context: Digital ad fraud is being held in check, viewability rates are improving, and brand safety measures are largely effective in the UK. Measuring the success of a campaign, though, must move beyond what is easily measurable.
    Publication Date: 10/31/2018
    Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Ad Spending; Mobile Search; Digital Display Ad Spending; Search Ad Spending; Classified Ad Spending; Digital Video Ad Spending; Time Spent with Media
    Geographies: United Kingdom
    Context: The UK ad market is rebounding from a slow 2017. This year, ad spending will increase 9.5% to £20.77 billion ($26.74 billion), led by investment in digital video advertising. This report includes our latest UK ad spending forecast, as well as time spent with media.
    Publication Date: 11/14/2018
    Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Ad Spending; Mobile Search; Digital Display Ad Spending; Search Ad Spending; Classified Ad Spending; Digital Video Ad Spending; Time Spent with Media
    Geographies: China
    Context: Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.
    Publication Date: 8/13/2018
    Topics: Mobile Payments; Loyalty Programs; Mobile Devices
    Geographies: United States; China
    Context: Adoption of proximity mobile payments in the US continues to grow, but at an increasingly tepid pace. They’ve yet to unseat credit cards as the payment option of choice. Meanwhile, peer-to-peer (P2P) payment adoption is driven by platforms like Venmo and Zelle.
    Publication Date: 8/15/2018
    Topics: Digital Shoppers & Buyers; Holiday & Seasonal Shopping
    Geographies: Asia-Pacific; China; India; Indonesia; Japan; South Korea; Australia
    Context: This eMarketer StatPack lays out statistics around the major shopping holidays in Asia-Pacific that drive shopping in similar ways as Western holidays such as Thanksgiving, Christmas and New Year’s Day. In China, Japan and Indonesia, Singles’ Day drives ecommerce activity in November. Indonesia also has a holiday in Q4 known as Harbolnas. India celebrates the gift-giving holiday of Diwali in the fall. South Korea’s Q4 holiday shopping centers around the recently launched “Korea Sale Festa,” while Australia has a November “Click Frenzy” sales day that fuels ecommerce holiday shopping.
    Publication Date: 8/14/2018
    Topics: Retail Ecommerce Sales; Retail Mcommerce Sales; Digital Shoppers & Buyers; Mobile Shoppers & Buyers; Mobile Apps
    Geographies: Latin America; Argentina; Brazil; Mexico
    Context: Regional and country-by-country figures for retail sales, retail ecommerce sales, retail mcommerce sales and digital buyers in Latin America, Argentina, Brazil and Mexico—in addition to demographics, barriers to ecommerce, as well as leading websites and mobile apps.
    Publication Date: 8/9/2018
    Topics: Big Data; Customer Experience; Multichannel Marketing; Marketing Technology; Retail Ecommerce Sales; Loyalty Programs; Omnichannel Retailing; Search Marketing; Social Media Marketing
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends
    Context: Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.