Our fourth annual study reveals which of the seven largest Canadian banks lead in mobile app innovation, based on an exclusive survey around which features consumers value most.
Report
| Apr 25, 2024
Ad spending will rebound in 2024, as mobile formats continue to dominate and areas like connected TV and retail media drive renewed growth.
Report
| Apr 25, 2024
Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.
Report
| Apr 24, 2024
A rundown of the top trends and takeaways for advertisers from public policy- and privacy-related conferences held in early April.
Report
| Apr 24, 2024
B2B event marketing is essential and highly engaging, but ROI challenges persist. Marketers should choose the right event format, use technology and AI for better results, and integrate events into broader marketing strategies.
Report
| Apr 22, 2024
Banks cannot meaningfully engage consumers without using social media, but it’s exposing them to more potential brand damage than ever. They must understand emerging risks and prepare to combat them.
Report
| Apr 19, 2024
P&C insurers haven’t seen a market as hard as this one for a generation. Those willing to rework their business model from a reactive to a more proactive approach stand a better chance of returning to profitability.
Report
| Apr 18, 2024
Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.
Report
| Apr 18, 2024
Although traditional radio advertising remains a $10.5 billion business in the US, it’s slowly shrinking. Digital audio advertising, by contrast, will grow 6.8% in 2024 to reach $7.12 billion.
Report
| Apr 17, 2024
Gen Alpha is on track to become the largest generation. Banks must start building relationships with children today to convert them into customers as they grow up.
Report
| Apr 16, 2024
Many creators are reporting a deal drought, even as marketers are increasing their influencer budgets. That’s because the dynamics of the influencer-brand deal landscape are evolving.
Report
| Apr 12, 2024
As connected TV gradually eclipses linear, the measurement space continues to evolve. The market’s in for another year of transitioning from a single dominant currency to multiple currencies.
Report
| Apr 11, 2024
In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.
Report
| Apr 10, 2024
With most of the US already watching, growth in overall OTT viewership has slowed to a crawl. But some platforms, formats, and service tiers are still booming, and digital pay TV is complicating the linear TV narrative.
Report
| Apr 9, 2024
Among subscription video streaming services, Amazon Prime Video has the highest share of ad-supported viewers, while Netflix has the lowest.
Report
| Apr 8, 2024
Gen Zers and young millennials are the most likely to splurge on beauty in 2024—but their path to purchase is anything but straightforward.
Report
| Apr 8, 2024
Our revised US resale forecast reflects a slowdown for the ecommerce-dominated market, as the cost of selling one-of-a-kind items online comes into focus.
Report
| Apr 5, 2024
Amazon will continue to gain market share, but new competition from Temu, Walmart, and other retailers could stunt future dominance.
Report
| Apr 4, 2024
Canada’s click-and-collect buyer growth tops our rankings among the countries we forecast. It’s a key option for consumers in Canada who prefer speedier order fulfillment and want to avoid home-delivery costs.
Report
| Apr 3, 2024
New EU legislation regulating digital services and platform providers will have ramifications for global companies that compete in the region. Compliance is already required; players now need to understand their obligations.
Report
| Apr 2, 2024
Sustainability is a big issue for Western European digital advertisers. To meet their clean emissions goals, though, they’ll need to tackle the digital inefficiencies inherent in the ad supply chain.
Report
| Apr 1, 2024
Time spent on social media by US users is set to plateau in 2025. But there are substantial differences in how different age groups spend time on social platforms.
Report
| Mar 29, 2024
The number of US life insurance policyholders is set to decline in the next few years. Understanding roadblocks to coverage in untapped and growing markets can help insurers right the ship.
Report
| Mar 28, 2024
In the third of five reports in our “Payments Ecosystem 2024” collection, we unpack how the lines between POS hardware and software are disappearing as providers push the innovation envelope.
Report
| Mar 27, 2024
In-app ads will drive US mobile ad spending past $200 billion in 2024.
Report
| Mar 26, 2024