US digital audio ad spend will reach $7.12 billion this year, according to our March 2024 forecast.
Article
| May 13, 2024
On today's podcast episode, we discuss whether Snapchat's “Less social media. More Snapchat” is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.
Audio
| May 13, 2024
Politics will buoy linear TV ad spending this year, but allocations will continue to shift toward streaming options that keep gaining ad-supported viewers.
Report
| May 10, 2024
Brazil is Latin America’s largest retail ecommerce market by total sales volume and will be this year’s third-fastest-growing digital economy worldwide. Understanding the nuances of how and where Brazil’s diverse consumer base spends its money online is key for brands and retailers to thrive in this highly competitive ecommerce market.
Report
| May 10, 2024
As time spent on connected TV (CTV) grows faster than any other major media formats this year, B2B marketers are taking note. Learn how B2B marketers can incorporate CTV in their media mix.
Article
| May 10, 2024
Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.
Article
| May 10, 2024
41% of US restaurant operators are planning to use AI for sales forecasting and scheduling, while 33% are using the tech for personalized marketing, according to December 2023 data from Restaurant365.
Article
| May 10, 2024
Major players like TikTok, Meta, and Google unveiled new partnerships, AI innovations, and streamlining solutions. Here are three key developments you may have missed.
Article
| May 10, 2024
On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| May 10, 2024
The back-to-school season generates revenues brands and retailers count on, as the second-highest shopping volume of the year ahead of holiday. This year, though, back-to-school growth will be harder to come by as spending in key channels slows.
Article
| May 10, 2024
Total media ad spending growth has stabilized, and digital ad spending is set for an extended period of low double-digit annual increases. Amazon, TikTok, and Instagram will be the main growth drivers this year.
Report
| May 9, 2024
Some are disproving the commonly held belief that they can’t reach profitability.
Article
| May 9, 2024
New data sets, often referred to as big data, are revolutionizing the way we understand television viewing patterns. Find out how these insights are benefiting both buyers and sellers in the media industry.
Article
| May 9, 2024
US social video spend is still growing, reaching 45.2% of total digital video ad spend, or $48.89 billion, this year, per our March 2024 forecast. But that share growth is slowing, with rates increasing just 1% between 2024 and 2026.
Article
| May 9, 2024
On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
Audio
| May 9, 2024
Even in a scramble for cookieless identity solutions, collecting consumer data should never feel sneaky. Consumers are aware of the need for their data in providing better, more tailored experiences. Nearly three in four consumers understand that sharing their data enables websites and apps to serve personalized ads, according to a January 2024 report by the IAB. The same report found that 70% of consumers are willing to share their personal data to support advertising. To work with them instead of against, here are four right ways to take a consumer-centric approach to data collection.
Article
| May 9, 2024
For many consumers, Mother’s Day is a time to celebrate the moms in their lives and treat them to something special. However, for others, it can be an emotionally challenging time.
“Over the past few years, I’ve seen more and more people comment on Mother’s Day campaigns about how it is triggering for them, reminding them how they’ve lost their mother or mother figure,” said Shianne Smalling, senior manager of growth marketing at New York City-based bakery, Levain.
Article
| May 9, 2024
Consumer spending rose in the first four months of 2024: Shoppers are becoming more deal-conscious as cost-of-living pressures weigh heavily.
Article
| May 9, 2024
“The restaurant industry is still reeling from the impact of the pandemic,” our content director Becky Schilling said on an episode of “Behind the Numbers: Reimagining Retail” podcast. On top of that, inflation and economic uncertainty has made for a tough four years. In face of these persisting challenges, restaurants are turning to AI and unified commerce solutions to improve the customer experience, build loyalty, and supercharge personalization.
Article
| May 9, 2024
57% of US adults have used eBay to purchase secondhand luxury fashion and accessories online in the past year, according to March 2024 data from CivicScience.
Article
| May 8, 2024
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why the restaurant industry is facing another year of uncertainty and how restaurants are boosting loyalty. Then, for "Pop-Up Rankings," we rank the top restaurant loyalty programs. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and senior director of media content Becky Schilling.
Audio
| May 8, 2024
Shopping should be easy, according to Ryan Fagan, vice president of digital at Lowe’s. “Our job is to guide them through their shopping trip as seamlessly as possible.”
Fagan shared three ways Lowe’s is enhancing its ecommerce experience, from tailoring the digital experience to specific customer segments to surfacing other relevant products throughout the shopping journey.
Article
| May 8, 2024
The digital ad channel is hugely dominant in the UK, so there is increasingly less room for growth. But in the broader digital category, retail media is the main driver.
Report
| May 8, 2024
Bad weather drove more shoppers to Instacart in Q1: The company expects the positive trend to continue in Q2 as it prepares to add Uber Eats to its platform.
Article
| May 8, 2024
Meta’s latest AI advertising rollout reveals a significant shift: Free, broad access to AI creative will help win favor with brands, but ethical quandaries are unresolved.
Article
| May 8, 2024