Banks cannot meaningfully engage consumers without using social media, but it’s exposing them to more potential brand damage than ever. They must understand emerging risks and prepare to combat them.
Report
| Apr 19, 2024
254.2 million people in the US will watch OTT video this year, per our February 2024 forecast. YouTube is close behind, with 241.8 million people watching on the platform.
Article
| Apr 19, 2024
Marketers need a vertical video ad strategy for YouTube Shorts to reach the 164.5 million US viewers that will use the platform this year, per our forecast. Much of what works on TikTok will work on Shorts because the platforms are so similar. But because a lot of YouTube creators are used to longform, they may need some guidance. Here are some of YouTube’s own best practices for Shorts ads from its ABCDs of effective video ads guide.
Article
| Apr 19, 2024
On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
Audio
| Apr 19, 2024
Netflix is building an ad business to diversify its revenue streams.
Article
| Apr 19, 2024
It takes time to learn a new technology and sometimes, along the way, stumbles happen. As the role of AI in marketing grows, brands must be transparent about how, where, and when they are using the technology. Nearly half (49%) of CMOs in North America plan to focus more on using AI in strategy, creative, and content development for media use over the next 12 months, according to an August 2023 Dentsu survey conducted by B2B International.
Here are three missteps brands have made with AI and content creation and what brands can learn from them.
Article
| Apr 19, 2024
P&C insurers haven’t seen a market as hard as this one for a generation. Those willing to rework their business model from a reactive to a more proactive approach stand a better chance of returning to profitability.
Report
| Apr 18, 2024
A guide to everything seen (and overheard) at POSSIBLE to help you determine if it's worth putting in your 2025 budget.
Article
| Apr 18, 2024
Netflix exceeds Q1 forecasts with strong earnings and subscriber growth: Shifts reporting focus from subscriber numbers to revenue and engagement starting 2025.
Article
| Apr 18, 2024
On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.
Audio
| Apr 18, 2024
POSSIBLE conference reveals retail media’s potential with loyalty data: Target’s strategic use of customer info enhances ad trust and multiplies engagement.
Article
| Apr 18, 2024
Most brands are increasing their influencer marketing budgets. Many creators say brand deals are drying up. Both are true: More money is flowing into influencer marketing, but new high-profile partnerships are harder than ever for creators to come by.
Article
| Apr 18, 2024
Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.
Report
| Apr 18, 2024
Checkout might be the last step in the customer journey, but if there’s friction at a retailer’s point-of-sale—long lines, frustrating self-checkout machines, or a lack of payment options, for example—shoppers might bail. Solutions like smart carts, mobile checkout, and biometrics could provide relief.
Article
| Apr 18, 2024
Although traditional radio advertising remains a $10.5 billion business in the US, it’s slowly shrinking. Digital audio advertising, by contrast, will grow 6.8% in 2024 to reach $7.12 billion.
Report
| Apr 17, 2024
Leveraging over 90% of sales data, Target's innovative use of first-party information through its Circle program and Roundel network is redefining how brands connect with consumers. Explore the transformative power of data in crafting personalized shopping experiences that resonate and drive loyalty.
Article
| Apr 17, 2024
Nearly a third (32%) of US consumers decreased online spending in Q1 2024, according to Jungle Scout’s latest Consumer Trends Report. Here are five insights into how and where consumers shopped over the first quarter of 2024.
Article
| Apr 17, 2024
Amazon will account for 40.4% of US retail ecommerce sales or a total of $491.65 billion this year, according to our February 2024 forecast.
Article
| Apr 17, 2024
Ahead of his keynote session at this year’s CommerceNext event on June 11-13, Lockton shared how Tractor Supply leverages its physical and digital channels to connect with the retailer’s varied audience and how its retail media enables advertisers to target a hard-to-reach rural audience via digital channels.
Article
| Apr 17, 2024
Around $84 billion in digital ad spend was lost to fraud last year, according to Juniper Research. That number will more than double by 2028, reaching $172 billion. Some 22% of US digital media experts consider digital video to be one of the media types most vulnerable to fraud, per a study from Integral Ad Science and YouGov. But connected TV (CTV) has an advantage over other digital ad publishers.
Article
| Apr 17, 2024
Consumers keep splurging on their pets: That’s why Amazon is hosting a pet sale and other companies are rolling out niche offerings ranging from stress-relief chews to an airline for dogs.
Article
| Apr 17, 2024
US adults ages 18 to 54 spend more time on TikTok than any other popular social platforms, according to our forecast.
Article
| Apr 17, 2024
Gen Alpha is on track to become the largest generation. Banks must start building relationships with children today to convert them into customers as they grow up.
Report
| Apr 16, 2024
Eight in 10 US Amazon Prime Video subscribers will be ad-supported this year, according to our February 2024 forecast.
Article
| Apr 16, 2024
“Digital advertising was founded upon third-party cookies, which are going away by the end of 2024 if Google sticks to its current timeline,” said our analyst Evelyn Mitchell-Wolf. “That makes first-party data more valuable because there is a direct relationship between the data owner and the person from whom the data originates.”
Article
| Apr 16, 2024