On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Audio
| Feb 28, 2024
55% of Gen Z adults access streaming TV through someone else’s subscription, according to a December 2023 DISQO study.
Article
| Feb 28, 2024
There are certain products that just seem perfect for going viral on social media. Some, like the mystery flavors of Coca-Cola Creations or Mustard Skittles, are made for consumers who will try anything once. While others, like the sneaker collab between Nike and Tiffany & Co. appeal to consumers who want to show off.
Article
| Feb 28, 2024
Despite the platforms’ efforts to distance themselves from news and political content, social media remains a major source of information about politics and current events. It’s also a focal point for discussions on hot-button topics like the election, and an important political marketing channel.
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| Feb 28, 2024
Article
| Feb 28, 2024
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| Feb 28, 2024
Source: Precise TV
Retail ecommerce has entered a new era of slow and steady growth in most countries. This status quo replaces the previous era of spectacular growth and jarring declines.
Report
| Feb 27, 2024
2024 is shaping up to be the year of the AI-powered shopping assistant. Just two months in, retailers from Walmart and Amazon to Ikea and Chevron have released a flurry of AI-based updates, hoping to make the shopping experience easier and more relevant.
Article
| Feb 27, 2024
A Google versus OpenAI search engine showdown is taking shape: A race to develop AI search engines raises questions about whether the tech can shake up the market.
Article
| Feb 27, 2024
On today's podcast episode, we discuss the main problems folks are facing today when it comes to building creatives, how to overcome them, and what the creative problems of the future might be. "In Other News," we talk about the generative AI (genAI) priorities for marketers this year and what will actually replace cookies. Tune in to the discussion with our analyst Bill Fisher and Aarjav Thakore, senior product manager at StackAdapt.
Audio
| Feb 27, 2024
Google brings a transparency overhaul to search advertising: Move responds to uproar after report that ads were placed on problematic sites.
Article
| Feb 27, 2024
64% of US adults think disinformation and “fake news” are most widespread on social media, according to a September 2023 survey from UNESCO and Ipsos.
Article
| Feb 27, 2024
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| Feb 27, 2024
Source: Federal Reserve Banks
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| Feb 27, 2024
Source: Private Label Manufacturers Association (PLMA); Circana
Small and medium-sized businesses will account for almost half of the $35 trillion B2B payments market this year. They have been slow to digitize, handing B2B payment providers a unique set of needs to address.
Report
| Feb 26, 2024
We look at how some major fintechs’ marketing strategies helped put them on the map.
Article
| Feb 26, 2024
On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.
Audio
| Feb 26, 2024
Amazon debuts at Upfront Week, showcasing its ad-supported streaming services and more: It’s a strategic move to expand its digital advertising reach.
Article
| Feb 26, 2024
Nearly a third of the US population will be free ad-supported streaming TV (FAST) viewers by 2027, accounting for a total of 114.5 million viewers, according to our September 2023 forecast. That large audience base, coupled with the rise of new players and the abundance of ad inventory, is making FASTs increasingly appealing to media planners—especially those on a budget.
Article
| Feb 26, 2024
Gen Z consumers are tech-savvy digital natives that feel more comfortable searching for products on social platforms like TikTok over traditional search engines like Google. Even when they’re shopping in-store, they employ technology to help them, browsing mobile phones and using self-checkout to make the shopping experience more seamless.
Article
| Feb 26, 2024
Retail media works. For 77% of US organizations, retail media has either met or exceeded KPI expectations, according to a December 2023 survey from Skai and the Path to Purchase Institute. Only 3% say it had little or no impact on desired objectives.
Article
| Feb 26, 2024
"Delulu"—slang for delusional—is a popular Gen Z refrain used to describe achieving outcomes through the power of positive thinking. But Gen Zers’ delulu approach isn’t working for their financial lives.
Article
| Feb 26, 2024
Google will begin enforcing its updated personalized ads policy tomorrow, Wednesday, February 28.
Article
| Feb 26, 2024
Article
| Feb 26, 2024
Worldwide retail media spend will hit $140 billion this year, according to our December 2023 forecast.
Article
| Feb 26, 2024