Chart
| Sep 12, 2023
Source: Sprout Social
Chart
| Sep 12, 2023
Source: Sprout Social
Chart
| Sep 12, 2023
Source: American Bankers Association (ABA)
The United States coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.
Report
| Oct 30, 2023
The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey.
Report
| Oct 30, 2023
71% of teen YouTube users use the platform at least once per day, while 58% of teen TikTok users do the same on TikTok, according to October 2023 data from Pew Research Center.
Article
| Mar 15, 2024
More than one-third (34%) of Amazon sellers and brands worldwide use AI to write and optimize product listings, according to January 2024 data from Jungle Scout.
Article
| Feb 29, 2024
Here’s what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.
Article
| Mar 28, 2024
The Western Europe region of the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Norway, Netherlands, Portugal, Spain, Sweden, Switzerland, and UK.
Report
| Oct 30, 2023
On today's episode, we discuss how a new era of social media is rising, whether folks want to pay for things with their hand, when the best time to email your co-worker is, how Walmart+ is getting on, what AI in the home might look like, the most popular cars in the US, and more. Tune in to the discussion with our analysts Ross Benes and Blake Droesch and forecasting director Oscar Orozco.
Audio
| Aug 4, 2023
Magna forecasts 9.2% growth in US ad market to $369 billion: political campaigns major driver, with spending expected to set records.
Article
| Apr 1, 2024
Chart
| Sep 13, 2023
Source: Coleman Parkes Research; Mollie
Customer stories reveal why credit unions and community banks are outpacing their larger counterparts in key growth areas.
Article
| Mar 8, 2024
AI influencers on TikTok could streamline ads but threaten real creator incomes: Balancing innovation and authenticity could prove challenging.
Article
| Apr 11, 2024
Gen Z’s entry into adulthood will be the main source of growth in US social media users over the next five years. While there are some parallels with millennials, this is a generation that has long been immersed in social media and has come up with its own rules to navigate it. They are self-aware, quick to adapt, and ready to push back on the standards set by their predecessors.
Article
| Aug 3, 2023
How do consumers discover, evaluate, and purchase new brands and products?
Report
| Nov 6, 2023
Taylor Swift is the latest victim of AI deepfakes: Faked explicit images of the star went viral online, prompting regulators to condemn AI.
Article
| Jan 29, 2024
TikTok Shop rollout spurs concern about platform engagement: Our survey shows many users have actually boosted their usage since shopping debut, but time spent is slowing overall.
Article
| Apr 4, 2024
Banks can demonstrate their understanding of Gen Z trends by inserting themselves into this popular savings process.
Article
| Mar 1, 2024
While advertising areas like connected TV and retail media boast strong potential, other channels, like social media and linear TV, are losing some steam. That’s why it’s important to explore other ad channels. For example, digital out-of-home advertising has made technological and creative leaps in the past few years, while the women’s sports ad opportunity is expanding. Here are some areas within digital advertising where you may be missing out on unlocking potential.
Article
| Aug 9, 2023
On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.
Audio
| Apr 11, 2024
Hyper-personalization has long been an ambition for retailers—and the rise of generative AI means 2024 could be the year implementation accelerates across the industry.
Report
| Mar 4, 2024
Article
| Feb 12, 2024
The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.
Report
| Oct 30, 2023
Nearly a third (32%) of US consumers plan to celebrate St. Patrick’s Day this year, per Numerator. Of those, 91% say they expect to buy something for their St. Patrick’s celebration, with food and alcohol being the top items purchased.
Article
| Mar 5, 2024