And I would say the one other thing is just when we're talking about financial institutions, they really need to focus on cybersecurity and data privacy even more than other sectors. And so that's really being up to speed on GDPR and California's digital privacy laws if they're operating in those areas as well. Rob Rubin:.
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| Feb 6, 2024
The IAB Tech lab recently said that the industry is not ready for Google's post cookie solution, the Privacy Sandbox. Privacy Sandbox, Senior Product Director, Victor Wong told [inaudible 00:20:25] the IAB Tech labs, please for features similar to cross site tracking don't fit under the new privacy landscape.
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| Feb 27, 2024
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| Jun 20, 2023
Source: Censuswide; Keeper Security
Engage in trials within privacy sandboxes to test and iterate. 2. Consolidation and efficiency in ad tech. “Ad tech is long overdue for a cycle of consolidation,” Mitchell-Wolf said.
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| Dec 19, 2023
Meta faces litany of fines in EU: Ireland fines Instagram $403 million for exposing underage users’ personal data. Persistent privacy penalties and lack of user protection could diminish Meta’s wider metaverse ambitions.
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| Sep 7, 2022
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| Feb 8, 2022
A platform’s cultural influence, use cases, algorithms or content recommendation systems, and privacy policies are also big factors in determining how safe a platform is—and how much attention it gets from lawmakers. New legislation will be slow to pass. KOSA, for example, has made progress, but it also has plenty of detractors.
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| Mar 8, 2024
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| Jun 15, 2022
Source: Mobile Ecosystem Forum (MEF); On Device Research; Assurant
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| Dec 7, 2021
Source: GoodFirms
Similar to the slowness we saw to address privacy concerns, “most companies are still going to procrastinate to implement fundamental [carbon] change.”. Watch the full webinar. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
Article
| Dec 18, 2023
This growth in advertising revenues—Amazon now accounts for 7.5% of the global digital ad market—comes as the retailer capitalizes on changes, like the effects of Apple's 2021 iOS privacy update. Why it matters: The discontinuation of the ad-serving business may signal a shift in Amazon's technological focus toward areas like artificial intelligence and machine learning.
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| Dec 6, 2023
Yeah, we're definitely seeing that over here in the US, to use the privacy legislation kind of lens as well. I think the last time I was on this show, we talked about privacy legislation around the world, and we're still in progress over here in the US. It's kind of going state by state where privacy legislation is being passed and enacted.
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| Mar 28, 2024
The ad block campaign: Ad blockers are a popular tool for consumers to protect their privacy online and personalize their internet experience. YouTube’s decision to ban them will benefit its ad revenues but is guaranteed to upset some users. 20% of respondents in an October Malwarebytes survey said they use ad blockers as a form of cybersecurity.
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| Nov 6, 2023
Compliance hurdles abound following US President Joe Biden’s executive order emphasizing safety, privacy, and equitable use of genAI. Almost half (46%) of C-level banking executives worldwide said working out a comprehensive data strategy is a top challenge in applying genAI, according to Accenture’s Pulse of Change Blog. And 30% said the same of making genAI explainable.
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| Dec 21, 2023
Russian cyberattack on Ukraine has far-reaching implications: The unprecedented DDoS attack on Ukraine triggers calls for worldwide cybersecurity measures to protect infrastructure.
Article
| Feb 23, 2022
IT spending trumps recession fears: A report shows that the looming recession isn’t dissuading companies from growing IT departments. But a struggling cybersecurity workforce might make it difficult to enact.
Article
| Sep 29, 2022
European advertisers may face the brunt of the GDPR soon: With the IAB Europe's consent framework likely to be found in breach of the privacy regulations, marketers will need to scramble for alternatives.
Article
| Nov 9, 2021
Google’s plan to deprecate third-party cookies is opposed by Germany’s largest publishers: The fight illustrates the tension between the overlapping priorities of antitrust concerns and privacy protections.
Article
| Jan 25, 2022
There are deep privacy issues. The percentage of US adults who trust Google or Amazon to protect their privacy is more than double the percentage who trust Facebook, per a March 2023 study by Tinuiti. And our benchmark survey found that privacy—along with safety—was by far the most impactful on user trust. Beware of misinformation and deceptive content showing up in search results.
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| Jun 14, 2023
Privacy violations plague the company. The latest €1.2 billion ($1.26 billion) fine in May 2023 was the largest ever levied by the EU for a General Data Protection Regulation (GDPR) violation. It follows a €390 million ($410.1 million) fine from January and a €405 million ($425.8 million) fine from September 2022, both GDPR-related.
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| Jun 27, 2023
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| May 24, 2023
Source: Tinuiti
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| May 24, 2023
Source: Tinuiti
Customers who may have been afraid to switch banks due to privacy concerns may gain more confidence from the new standards. The bottom line: On top of staying in compliance with the new rule, FIs will need to adjust how they approach customer loyalty. Without the privacy concerns of switching FIs, or the red tape of opening and closing accounts, FIs will need to earn loyalty every day.
Article
| Oct 23, 2023
As data privacy continues to trend across the open web, the first-party data that retail media networks house has become immensely valuable. Retailers often have a decade-plus of shopping behavior data for a certain household or individual that reveals far more about their habits than just what they search for.
Article
| Nov 27, 2023
Don’t wait for privacy laws. California was the first US state to enact stringent privacy legislation that limits the use of personal identifiable information. A similar law is already in force in Virginia, and other privacy regulations are scheduled to take effect in Connecticut and Colorado (both July 2023) and Utah (December 2023).
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| Mar 29, 2023