We expect mobile ad spending to reach $11.27 billion in 2024, following a nearly 30% leap in 2020. This industry makes up a small part of total US mobile ad spending. In 2022, healthcare and pharma mobile spending will make up just 5.4% of the $168.88 billion total and will decrease to 5.2% in 2024, when we estimate total US mobile ad spending to hit $215.74 billion.
Report
| Aug 24, 2022
Chart
| Sep 26, 2023
Source: Ipsos; Moloco
Chart
| Sep 26, 2023
Source: Ipsos; Moloco
How will it affect mobile ad spending? ATT won’t keep advertisers away from mobile ad spending, which will still grow quicker than desktop this year, at 13.8% compared with 8.1%. But mobile ad dollars will be allocated differently, either to different operating systems like Android or to different formats like contextual advertising. Challenges and New Strategies in Response to ATT.
Report
| Feb 22, 2022
More than 90% of time spent on mobile is in apps, but only 81.8% of mobile ad spend will go to in-app placements this year. Why? Because about a quarter of “other” activities still occur on the web, including much of mobile shopping. The web also still has life on desktop.
Article
| Jun 21, 2023
Smartphones will play an even bigger role in 2023, connecting devices and experiences while advertisers adjust to a world with less user data.
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| Dec 1, 2022
Forecasts
| Nov 30, 2022
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 30, 2022
Source: Insider Intelligence | eMarketer
Mobile Ad Spending by Country. Behind the Numbers.
Report
| May 18, 2022
The entertainment industry has been focused on mobile ad spending for quite a while—mobile has accounted for at least three-quarters of its digital ad spending since 2018. Video will account for 45.0% of the entertainment industry’s digital ad spending in 2022. This is more than 14 percentage points higher than the average share across all industries.
Report
| Sep 7, 2022
Mobile ad spending in the US will hit $168.88 billion in 2022, an 18.1% increase YoY—despite the fact that iOS 14.5’s privacy restrictions took effect in April 2021. We expect rapid growth to continue through 2026. In-app advertising remains the bulk of mobile ad spending.
Report
| Jun 2, 2022
Mobile Ad Spending by Key Market. Ad Revenues for Meta and Google by Key Market. Behind the Numbers.
Report
| May 18, 2022
Mobile ad spending, like retail media ad spending, went from $1.7 million to $40.8 billion in 5 years, from 2011-2016. In terms of the shift in ad dollars, the meteoric rise of retail media today parallels the mobile advertising revolution over a decade ago.
Article
| Jan 9, 2023
Mobile Ad Spending. Digital Ad Revenues by Company. Behind the Numbers.
Report
| May 18, 2022
For many years, this kind of nonmobile ad spending heavily lagged behind mobile ad spending in terms of growth. Although aggregate nonmobile spending increased every year, it tended to rise by low double-digit rates, far slower than the 20% to low 30% growth seen by mobile before the pandemic. Hence, mobile ad spending stole more and more share from nonmobile over time.
Article
| Sep 30, 2021
The news: One year after Apple’s AppTrackingTransparency (ATT) update dramatically changed mobile advertising, the industry is beginning to stabilize and mobile ad spending is on the rise, per a report from AppsFlyer. By the numbers: In the months after ATT was launched, requiring apps to let users choose to opt-in or out of having their personal info tracked, opt-in rates were as low as 23.64%.
Article
| Apr 29, 2022
But it’s also welcome news for Google and Meta, which are competing with Apple for mobile app ad spend. 2. Video content boosts time spent on social media. This year, we expect US social network users to spend an average of 1 hour and 46 minutes across all the platforms they use, up from 1 hour and 23 minutes in 2019 (before the pandemic spike in social media activity).
Article
| Jan 20, 2023
Go further: With US mobile ad spending expected to hit $168.88 billion this year and rapid growth continuing through 2026, join us *today* for our analyst webinar detailing how advertisers can take advantage of new monetization opportunities. Register Now.
Article
| Sep 30, 2022
Mobile ad spending is rising faster than overall digital ad spending. The Meta and Google appeal: Savvy marketers aren’t turning their backs on search, which is crucial to Western Europe shoppers being pinched by inflation. Facebook and Instagram hold credibility for brands that are hoping to capitalize on social commerce.
Article
| May 25, 2022
Mobile Ad Spending. Digital Ad Revenues by Company. Behind the Numbers.
Report
| May 18, 2022
CTV’s performance will eat into mobile ad spend, which currently accounts for 68.4% of digital compared to CTV’s 8.5%. In 2026, mobile’s share will fall to 66.6% as CTV rises to 11.3%. Search will account for 40.6% of digital ad spend this year, up about 1.5 percentage points from last year.
Article
| Nov 7, 2022
But as AppTrackingTransparency continues to wreak havoc on mobile apps’ advertising capabilities, marketers have little choice but to work with Apple if they want to put their mobile ad dollars to good use. This article originally appeared in Insider Intelligence's Marketing & Advertising Briefing—a daily recap of top stories reshaping the advertising industry.
Article
| Oct 31, 2022
“We expect mobile ad spend to reach about $194 billion in the US in 2023. This is accounting for any type of economic slowdown we've had so far—and [that] we expect,” said our analyst Yory Wurmser on a recent webinar. Mobile AR advertising will grow from $4.1 billion in 2022 to reach nearly $10 billion by 2026, according to Artillery Intelligence. Social media and gaming will drive this trend. 2.
Article
| Jan 23, 2023
The travel industry’s digital ad spending collapsed in 2020, but two years later most of those outlays have returned. The next two years look set for strong growth as well, bucking the trend among other industries.
Report
| Sep 20, 2022
In 2022, digital ad spending will grow across all B2B industries. Despite the pandemic and ongoing economic uncertainty, B2B marketers will devote an increasing share of their budgets to digital through 2024.
Report
| Sep 19, 2022