AI agents are coming—“It’s not years. It’s months,” said Adam Buhler, senior vice president of creative technology at Digitas.
Article
| Apr 11, 2024
At the same time, major retail media networks like Amazon Ads and Walmart Connect are looking to draw more brands and retailers to streaming TV with enhanced targeting and attribution capabilities. Apparel and accessories will have the largest share of retail’s digital ad spending. That share, 28.2%, will grow through 2025 as the share commanded by other categories shrinks slightly.
Report
| Sep 7, 2023
This waste mitigation doesn’t only come from enhanced demographic targeting; CTV retail media partnerships allow advertisers to target based on purchase history. Put it to work: A brand selling diapers will reach a lot of uninterested viewers if it targets all adults 18 to 45. But if the brand focuses on people who have bought diapers in the past year, it can hone in on potential customers. 2.
Article
| Oct 24, 2023
Half of US digital media professionals say that social media holds the most potential for innovation and opportunity in the next 12 months, per a September 2023 survey by YouGov cited by Integral Ad Science.
Article
| Feb 21, 2024
This may require some retailers to recruit help from third-party partners that are more familiar with targeting and measuring campaigns across those channels. 2. Advertisers want more access and control.
Article
| Nov 6, 2023
Doing so will require innovative products and targeting consumers with higher profitability prospects. Here’s what we expect in key lines of P&C insurance in the next two years. Auto is the largest personal line—and the one most sensitive to economic and demographic shifts. Penetration is shrinking.
Report
| May 9, 2023
AI can help with targeting, but it can’t do the whole job, retail media execs say. Many companies worldwide have yet to adopt AI and machine learning. Note: Respondents were asked "In your opinion, how well does artificial intelligence do the following compared with a person?".
Article
| Nov 1, 2023
Digital ad spending targeting travelers in the UK will finally reach pre-pandemic levels this year. This industry still sits last in the rankings in terms of overall digital ad spending, however. Other industries have been playing a wait-and-see game, with digital ad investments barely growing. Travel aside, all other industries have seen muted ad spending growth.
Report
| Sep 20, 2023
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| Oct 11, 2022
Source: VIOOH; MTM
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| Mar 8, 2022
Source: DoubleVerify
Targeting older millennials there, with evidence-based information, will be more productive than sponsoring influencers on newer platforms. Accept that convenience and cost will always be top of mind for millennials. While a majority of millennials in our survey said they have a primary care physician, they are also more strapped for time and money than previous generations.
Report
| Jun 23, 2023
The new regulation also specifically prohibits ads targeting users ages 13 to 17, among other requirements, per an August 2023 report by Reuters. In the US, TikTok’s operations are also under the regulatory microscope because of political pressure and concerns around data privacy. Douyin doesn’t face comparable challenges in China. To see the full forecast for TikTok users worldwide, click here.
Report
| Sep 14, 2023
Are they targeting the coin to the dollar? Grace Broadbent:. Yes. That one is pegged to the US dollar, so it's not used for investment purposes. It's really for payments. Rob Rubin:. All right. Tyler Van Dkye:. But something that I wanted to say earlier, we're talking about the crypto renaissance. It's true that the price of Bitcoin and Ether and things has gone up a lot.
Audio
| Apr 9, 2024
47% of US digital media professionals think social media will face serious challenges in the next 12 months, per a September 2023 Integral Ad Science survey by YouGov.
Article
| Feb 6, 2024
“So in terms of evaluating scalable measurement solutions, [for us] this means the correct partners [have solutions] for identity resolution and for targeting.”. Here are some questions to consider before working with an RMN. 1. Can you deliver the metrics my brand prioritizes?
Article
| Nov 6, 2023
But they do enable marketers to expand their targeting beyond deterministic identity attributes, though with less accuracy. To achieve both scale and precision, marketers must combine both types of solutions for maximized efficiency, according to the guidance. 3. Interoperability is essential.
Article
| Oct 17, 2023
Chart
| Jan 16, 2024
Source: Boathouse
As a one-to-many medium, OOH’s targeting options are limited. But programmatic OOH gives advertisers more flexibility in pausing or canceling campaigns, adjusting creative, and measuring performance. Most programmatic OOH inventory is sold through private deals. In H1 2023, private marketplaces accounted for 92% of programmatic OOH transactions, and open auctions accounted for 8%, per Place Exchange.
Report
| Aug 3, 2023
The 2024–2025 upfronts and NewFronts promise to be interesting. This year’s planning season will showcase the interplay between consumer preferences and TV viewing habits, underscoring the urgency for industry-wide innovation and flexibility.
Article
| Feb 22, 2024
Targeting these budget-savvy guests with curated, dynamic ad experiences creates a sense of ease—sparking joy across the sales funnel. Here are three ways to bring media experiences that authentically add joy and value to the Gen Z shopping journey:. Shoppable connected TV: Create targeted and personalized shoppable ads to capture interest as shoppers’ stream.
Article
| Nov 6, 2023
Ahead of his keynote session at this year’s CommerceNext event on June 11-13, Lockton shared how Tractor Supply leverages its physical and digital channels to connect with the retailer’s varied audience and how its retail media enables advertisers to target a hard-to-reach rural audience via digital channels.
Article
| Apr 17, 2024
And since shoppers will generally trade privacy for convenience, retailers gain fuel for their loyalty programs, as well as closed-loop targeting and measurement for their retail media networks (RMNs). Digital payments eliminate the need for cash or credit cards in-store. Consumers are rapidly adopting in-store digital payments.
Report
| Aug 10, 2023
Despite the rapid approach of cookie deprecation in 2024, 41% of advertisers are moderately or not at all familiar with targeting methods beyond third-party cookies or IDs, per IDC. A variety of identity solutions have emerged to help marketers navigate a post-cookie world, including Google Topics, universal IDs, seller-defined audiences, and data clean rooms. Use this chart:.
Article
| Jun 30, 2023
Even after a forecast downgrade driven by adverse macroeconomic conditions and challenges in digital ad targeting and measurement, CTV remains a place where marketers see tremendous value in their ad investments—especially at a time when traditional TV is waning.
Report
| Apr 26, 2023
Twitter ads will be an even tougher sell if there is a perceived alternative with an engaged user base—and with the power of Meta’s ad platform, targeting capabilities, and brand safety tools behind it. But Meta isn’t launching Threads ads just yet. Zuckerberg said that Meta will wait until Threads reaches a critical mass.
Report
| Jul 17, 2023