Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 31, 2023
Source: Insider Intelligence | eMarketer
All eyes are on streaming. Last year, non-pay TV viewers surpassed traditional pay TV viewers in the US, per our forecast. Years of streaming platform proliferation are over, yielding to consolidation and fragmented ad measurement. Bundles between streaming platforms and partnerships with retail media platforms are forming, leaving media buyers with a headache over how to strategize.
Article
| Mar 8, 2024
New forecasts for US Amazon CTV ad revenues and ad-supported viewers for select streaming services.
Report
| Dec 18, 2023
On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.
Audio
| Mar 7, 2024
Facebook was the No. 1 social media channel where US internet users interact with brands in 2023 at 61.5%, according to February 2024 data from Attest.
Article
| Mar 6, 2024
An extended returns policy is the No. 1 experience-based reward that US adults would be most interested in receiving from brands, per Ebbo’s October 2023 survey.
Article
| Feb 8, 2024
Though apparel and accessories is the third fastest-growing product category we measure—growing 3.9% to reach $616.37 billion in US sales this year—retailers need to find creative ways to court consumers as they remain price-sensitive.
Article
| Mar 7, 2024
Nearly a third (32%) of US consumers plan to celebrate St. Patrick’s Day this year, per Numerator. Of those, 91% say they expect to buy something for their St. Patrick’s celebration, with food and alcohol being the top items purchased.
Article
| Mar 5, 2024
US political ad spending will hit the 11-figure mark this year, and digital will make up a growing share of the pie.
Article
| Mar 5, 2024
A majority (78%) of US consumers would rather pay nothing and encounter more ads across websites, apps, and online services than pay any amount and be served either some or no ads, per January 2024 data from the Interactive Advertising Bureau.
Article
| Mar 5, 2024
Meta to end News Tab in US, Australia as it focuses on video content: The shift reflects changing digital media consumption patterns.
Article
| Mar 4, 2024
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Oct 26, 2023
Source: Insider Intelligence | eMarketer