Just five countries will produce double-digit growth rates for total media ad spending in 2023, and of these India will be the only large market to do so.
Article
| Jan 11, 2023
India, China, Argentina, Mexico, and Colombia will comprise the top five for both metrics this year, although the orders will be slightly different. Country-level digital growth rates have slowed and are not much higher than total growth rates. To see the full forecast, click here. In China, the situation has changed for the better.
Report
| May 11, 2023
Of all the countries we track, only China sees a greater proportion of retail sales attributed to ecommerce sales—32.0% in the UK this year versus 45.9% in China, and just 15.6% in the US, for comparison. Ad spending devoted to ecommerce is the reason why the retail industry will account for more than a fifth of total digital ad spending in the UK this year.
Report
| Sep 20, 2023
In one swoop, it connects Visa Direct to more than 1 billion users in China within a hard-to-penetrate market. Networks will innovate to monetize data. Mastercard, for example, partners with Citi to provide cardholders with detailed purchase information directly to their bank app and participates in open banking ecommerce payments in Europe.
Report
| Feb 23, 2024
Though U.S. adoption may never mirror countries like China, where we forecast 40.2% of internet users will make at least one livestream purchase in 2024, there is still potential for livestream commerce to take off stateside.
Article
| Jan 2, 2024
Even though China’s influence is already shaking up online shopping in the US, it’s unlikely to reach the same scale as China, where livestream shopping will account for 22.0% of retail ecommerce sales in 2024. “There [are] so many popular livestreamers already, particularly on Twitch, and I don’t think that any of them can really emerge and become successful in selling products,” said Droesch. 3.
Article
| Jan 4, 2024
Ad revenues for short-video-sharing app TikTok and Chinese sister app Douyin will hit $31.66 billion this year to account for 5.3% of the global digital ad market.
Article
| Apr 13, 2022
Digital wallet usage is by far highest in China, where 45% of adults use the payment method daily, and an additional 41% do so at least once a week. By comparison, just 6% use digital wallets daily in the US.
Article
| Sep 26, 2022
Chinese automaker BYD was the top passenger electric vehicle (EV) brand in Q2, accounting for 16.3% of the units shipped worldwide. US-based Tesla ranked second, with an 11.7% share.
Article
| Sep 30, 2022
Alibaba’s stranglehold on ecommerce in China is loosening: The company’s earnings disappointed amid weakening consumer demand, robust performances from rivals, and more scrutiny from Beijing.
Article
| Feb 25, 2022
In 2026, the number of internet of things (IoT) mobile connections worldwide will more than double from 2021. The markets that are driving growth include China, Western Europe, and North America.
Article
| Aug 23, 2022
China leads the world in retail ecommerce share, with 45.3% of the country’s retail sales occurring online this year. The UK will take the No. 2 spot, with a 35.9% share, followed by South Korea, where 30.1% of retail sales will be via ecommerce.
Article
| Aug 5, 2022
ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.
Article
| May 19, 2022
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
A) China. B) US. C) UK. D) Japan. China holds the greatest number of top 100 banks, with 19 institutions collectively holding assets worth $30.458 trillion, per S&P.
Article
| Apr 15, 2024
Despite the influx of China-based sellers reaching US consumers on these marketplaces, Amazon continues to gain share of sales in apparel, footwear, and accessories; computers and consumer electronics; and furniture and home furnishings.
Report
| Apr 4, 2024
China, meanwhile, has been quietly standardizing rules for AI implementation. Safe to say the race is heating up—and making global coherence ever more unlikely. Predictions. The EU AI Act will be modified multiple times. Keeping everyone happy is a tough task for the European Parliament.
Report
| Dec 15, 2023
The US and China drive these numbers and will determine if a rebound is coming. China’s ecommerce stumble has been the largest factor in the worldwide ecommerce sales growth slump. China’s digital ad industry quickly followed its digital consumers into the deep freeze. The same happened in the US to a lesser extent, and the US ad spending malaise has similarly constrained the worldwide figures.
Report
| May 30, 2023
Chart
| Jun 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Jun 1, 2023
Source: Insider Intelligence | eMarketer
Livestream commerce is a massive business in TikTok parent ByteDance’s home country of China, where consumers spend hours watching shoppable live videos hosted by celebrities and influencers. We expect shoppers in China to spend $234.75 billion on livestreaming social commerce in 2023, accounting for 45.4% of the country’s social commerce sales. TikTok Shop may have already hit a roadblock in the US.
Report
| Jun 7, 2023
China faces a difficult road to recovery: Despite some encouraging signs of recovering consumer demand, falling exports and a property slump could weigh on confidence.
Article
| Mar 7, 2023
NFTs come to the fore in China: However, the country’s regulatory scrutiny could add complexities to engaging with them.
Article
| Mar 28, 2022
The vision of augmented reality (AR) headsets replacing smartphones could become a reality sooner than expected in China.
Article
| Jan 7, 2022
Slowing growth forces Beijing to capitulate to Big Tech: Facing the weakest growth in decades, China seeks cooperation with the EU and will loosen its iron grip on tech monoliths to spur the economy.
Article
| Jan 18, 2023