As in France, digital formats in Germany will account for over half of the country’s total ad spend in 2022. However, growth will be marginally slower in Germany than in France between 2023 and 2026. In both Germany and France, outlays are greater for search ads than for digital display ads. But display is gaining momentum in Germany and will likely overtake search in 2026.
Report
| May 18, 2022
E-commerce sales fell in France, Germany, and the UK and it was a bit of a shock really for all of them. And it was driven primarily by people returning to pre-pandemic behaviors and going back to the shops.
Audio
| Jul 31, 2023
Podcast listener growth will come mainly from France, Germany, and China this year. English-speaking and Spanish-speaking countries and regions were the bigger stories in podcasting in recent years, but as those markets mature, growth will increasingly come from new linguistic cohorts. Highly penetrated markets like the US, UK, and Spain will have the lowest growth this year.
Article
| Nov 8, 2022
In France, there are more females than males on Facebook, for example, while Germany’s Facebook population is quite balanced in terms of gender. By contrast, females significantly outnumber males among Instagram users in Germany. Read Next.
Report
| Jan 18, 2022
It recently reentered the Indian market; rolled out plans to launch its online marketplace in Mexico, Germany, Spain, France, and Italy this year; announced partnerships with brands such as Skechers and mothercare company Lansinoh; and expanded into new categories such as home appliances and smart home products.
Article
| Jun 28, 2023
The news: The ad and creative community will be heading to the south of France next week for the annual International Festival of Creativity. Here are four key themes that will dominate the conversations on the Croisette.
Article
| Jun 16, 2023
State-owned entities in China, France, Germany, India, Japan, Russia, and South Korea have exploration licenses from the ISA, per Salon. Why we’re watching this: The decision about whether to mine the oceans will have major implications for mineral resources used in batteries for EVs, renewable energy systems, and electronics.
Article
| Apr 4, 2022
The news: After two years of being absent from many marketers’ calendars, the Cannes Lions International Festival of Creativity has returned to the south of France—as have we. Here are six of the highlights to date.
Article
| Jun 21, 2022
Before 1939, Jean Zay, the French Minister for Education and Fine Arts, had the desire to implement a cultural event in France to rival the International Venice Film Festival. And in May 1939, Biarritz actually in the bottom left of France, was initially chosen as the festival's home.
Audio
| Jun 21, 2023
TikTok-owner ByteDance has launched a fashion website called If Yooou that’s currently shipping to customers in the UK, Spain, Italy, Germany, and France. Pinduoduo unveiled an ecommerce site called Temu that sells products from multiple categories like sports and electronics, aimed at US customers, per CNBC.
Article
| Nov 1, 2022
Chart
| Oct 5, 2023
Source: The Adecco Group
The nations to which the labels are spreading include the US, Canada, France, Japan, and China, the home of TikTok parent ByteDance. The requirements for the label consider elements like an organization’s funding, coverage, editorial independence, and journalistic standards.
Article
| Jan 20, 2023
The pilot will comprise a digital wallet and instant payments system using open banking in Germany and France before rolling out to other European countries. EPI also intends on adding buy now, pay later (BNPL) financing and digital identity features.
Article
| Apr 26, 2023
This recovery was already beginning in 2021; PQ Media predicted that France, Germany, and the UK were among the markets set to exceed $1 billion in OOH revenues in 2021—and a growing share of that will be digital.
Report
| Dec 15, 2021
State-level bans in the US are gaining steam; bans remain on the table in Japan, the UK, Germany, and France. Focusing on Southeast Asia should soften the blow somewhat should more bans go into effect. That said, the US accounted for over half of TikTok’s 2022 ad revenues, so a US ban would still be catastrophic.
Article
| Jun 27, 2023
At least 1,000 respondents were surveyed from each of the following countries: Australia, Canada, China, France, Germany, Italy, Japan, Netherlands, Spain, the UK, and the US. Data is also from the June 2022 Bond report titled "The Loyalty Report" in partnership with Visa. Approximately 17,000 US consumers were surveyed each year of the survey.
Article
| Dec 20, 2022
Methodology: Data is from an Airship survey conducted by Sapio Research as cited in a May 2023 press release. 11,000 respondents ages 18+ were surveyed in Brazil, Canada, France, Germany, Indonesia, Singapore, South Africa, Thailand, the UK, and the US during February 2023. Airship is a provider of mobile engagement solutions.
Article
| Jun 5, 2023
Prime Video is also expanding its offerings, by making investments to create regional content in markets such as the UK, France, and parts of Asia, as streaming providers compete to win over international viewers. In Europe, Prime Video adoption rates trail those in the US—due in part to the fact that European streamers have less access to content options.
Article
| May 11, 2022
Chart
| Oct 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Oct 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Oct 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Oct 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Oct 1, 2023
Source: Insider Intelligence
In France, Germany, Italy, Spain, and the UK—Western Europe’s five leading markets—Google and Meta will continue to garner over two-thirds of digital ad spending. Google’s net ad revenues in those markets will increase 11.6% this year, driven by high engagement with search and YouTube. Meta ad revenues in the region will rise 14.1% in 2022.
Article
| May 25, 2022
Methodology: Data is from a February 2023 Metapack report titled "Ecommerce Delivery Benchmark." 8,000+ adults ages 18+ in Australia, Canada, France, Germany, Italy, Spain, the UK, and the US were surveyed by Retail Economics during November 2022.
Article
| Feb 27, 2023