2023 is the year of performance marketing. Budgets are getting leaner, and pressure is mounting for marketers to deliver. Advertisers need to be intentional about audience, platform, and measurement when serving up ads. Here are five charts every marketer needs for building the perfect ad campaign.
Article
| Jan 24, 2023
Insider Intelligence spoke with Liz Ritzcovan, chief revenue officer of Hustle, which was one of the first to enable brands to reach consumers over text message. Ritzcovan shares how the company is innovating text marketing, including adding short-form video content.
Article
| Sep 16, 2022
Affiliate marketing is getting a second wind as emerging publishers and creators attract a new crop of advertisers. Here’s a refresher on the benefits of affiliate marketing, as well as a word of caution for advertisers interested in giving it a try.
Article
| Oct 28, 2022
The surge in consumer time and money spent online because of the pandemic led to a significant boom in the affiliate marketing ecosystem.
Article
| Sep 15, 2022
Personalization pays if brands get it right: Consumers want content tailored just for them, but the challenges can be daunting for marketers.
Article
| Sep 2, 2022
Insider Intelligence spoke with Hiroki Asai, global head of marketing at Airbnb, about recent marketing campaigns addressing inflation’s impact on the travel industry and the brand’s shift away from search and performance-based marketing.
Article
| Nov 21, 2022
In a world that is—in some parts—quite literally on fire, marketers are meeting consumers' climate concerns with promises of sustainability.
Article
| May 5, 2022
The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work.
Article
| Apr 20, 2022
As users and advertisers jump ship from Twitter amid Elon Musk’s takeover, there’s no shortage of platforms for them to land on.
Article
| Nov 8, 2022
Insider Intelligence spoke with Evelyn Krasnow, CMO of Fernish, about furniture rental and how the company has succeeded in targeting younger consumers.
Article
| Oct 3, 2022
The turnover of CMOs is the highest it has been in more than a decade. Spencer Stuart’s latest data shows that average CMO tenure in the US dropped to 40.0 months in 2020, its shortest since 2009.
Article
| Jan 28, 2022
After a few waves of innovation and consolidation, the B2C martech landscape is dominated by a small number of broad suite providers. There’s also a very long tail of niche providers, some of which provide cutting-edge point solutions.
Article
| Sep 27, 2022
Consumers value companies' efforts to go green: CPG makers catch criticism over greenwashing as concerns about climate change rise.
Article
| Jul 19, 2022
Juneteenth marketing misfires show DEI efforts need authenticity: Brands can gain the loyalty of Black consumers and other demographic groups by confronting and addressing pain points that uniquely affect them.
Article
| Jun 17, 2022
On today's episode, we discuss Spotify's impressive Q3, podcast listenership in the US, and how traditional radio is able to be so resilient. "In Other News," we talk about why sports betting will never be free of controversy and why Airbnb says its search-averse marketing strategy is working. Tune in to the discussion with our analyst Daniel Konstantinovic.
Audio
| Dec 5, 2022
Beginning January 1, 2023, the California Privacy Rights Act (CPRA) will take effect, though enforcement won’t begin until July.
Article
| Oct 10, 2022
CMOs grapple with challenges of data growth: Survey of marketing execs shows split sentiment on whether increased volume and sophistication of data hurts or hampers creativity.
Article
| May 26, 2022
In the marketing lingo bingo game, “Gen Z” ranks at the top. (Yes, there’s also “TikTok,” but that’s largely due to its proximity to Gen Z.) So what happens when the hot topic is also the thing that makes you the most uneasy?
Article
| Dec 14, 2022
Retail media is going to be digital advertising’s “third big wave,” following search and social as “must-haves” for marketers. But some marketers are struggling with how to implement and optimize, shared Nikhil Lai, senior analyst at Forrester, during an Advertising Week session on Tuesday.
Article
| Oct 19, 2022
Get the correct answers to our Big Question quiz in the eMarketer Daily newsletter from Insider Intelligence.
Article
| Sep 7, 2022
Insider Intelligence spoke with Carolyn Feinstein, Varo Bank’schief marketing, growth, and design officer, to better understand how CMOs are redefining their roles as digital becomes the default banking channel for customers
Article
| Dec 20, 2021
Insider Intelligence spoke with Gefen Skolnick, founder and CEO at Couplet Coffee, about what it means to create a brand catering to the interests of the Gen Z consumer.
Article
| Jun 1, 2022
Leisure travel is picking up, but economy clouds outlook: Inflation, continued COVID-19 challenges raise concern about longer-term demand.
Article
| May 27, 2022
It’s official. The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) have not lost their touch. Let’s dig into the data as retailers take a deep breath and ready themselves for what’s shaping up to be a pretty busy holiday season.
Article
| Dec 1, 2022
As classrooms fill up, we’re checking the trends on children’s apparel.
Article
| Aug 10, 2022