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| Mar 15, 2022
Source: eMarketer
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| Mar 15, 2022
Source: eMarketer
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| Mar 15, 2022
Source: eMarketer
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| Nov 1, 2021
Source: eMarketer
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| Sep 6, 2022
Source: Appsumer
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| Jul 31, 2022
Source: eMarketer
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| Jul 31, 2022
Source: eMarketer
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| Jul 31, 2022
Source: eMarketer
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| Sep 6, 2022
Source: Appsumer
Mobile ad spending growth will exceed digital growth in the region for years to come, but only by a little bit each year. In an almost universally underdeveloped ad space, Indonesia remains the market with the most promise. If Indonesia had a digital ad market commensurate with its ecommerce market, it would produce billions more in ad spending per year.
Report
| Jan 19, 2023
On today's podcast episode, we discuss what's most to blame for this sustained ad spending rebound, what concerns us about it, and what we expect to see from ad spending in 2024. "In Other News," we talk about why ad-blocking rates are experiencing a gradual uptick and a cord-cutting milestone. Tune in to the discussion with our director of forecasting Peter Newman and vice president of content Paul Verna.
Audio
| Dec 7, 2023
On today's podcast episode, we discuss whether Uber's business is actually sustainable, how many Americans use ride-hailing apps, and what the ad opportunity is. "In Other News," we talk about whether there will be more—or fewer—self-checkout options by the end of next year and whether the world is ready to accept humanoid robots used by Amazon. Tune in to the discussion with our analyst Yory Wurmser.
Audio
| Dec 5, 2023
In 2023, healthy growth for display and mobile ad spending (15.0% and 16.5%, respectively) will help maintain digital’s momentum. Prediction. The greater emphasis on digital will drive companies to implement more mobile-only strategies that meet consumers where they are.
Report
| Jan 11, 2023
Mobile and video formats will be key to a recovering ad market in the years ahead.
Report
| May 3, 2023
This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.
Report
| Feb 16, 2023
But we expect just 3.9% of US mobile ad spend will go to the category in 2023. The hesitation: Gamers are savvy internet users, so in-game ads need to target the specific game and platform where they’re featured. Gamers also tend to be young: Penetration is highest among people in the US ages 18 to 24 (75.0%) and 12 to 17 (71.9%), per our forecast.
Article
| Aug 9, 2023
Mobile Ad Spending Growth and Share, by Industry. Desktop/Laptop Ad Spending Growth and Share, by Industry. Behind the Numbers. Our estimates for digital ad spending by industry in Germany are updated annually to incorporate the latest changes and developments in the market.
Report
| Sep 23, 2022
We expect mobile ad spending to reach $11.27 billion in 2024, following a nearly 30% leap in 2020. This industry makes up a small part of total US mobile ad spending. In 2022, healthcare and pharma mobile spending will make up just 5.4% of the $168.88 billion total and will decrease to 5.2% in 2024, when we estimate total US mobile ad spending to hit $215.74 billion.
Report
| Aug 24, 2022
How will it affect mobile ad spending? ATT won’t keep advertisers away from mobile ad spending, which will still grow quicker than desktop this year, at 13.8% compared with 8.1%. But mobile ad dollars will be allocated differently, either to different operating systems like Android or to different formats like contextual advertising. Challenges and New Strategies in Response to ATT.
Report
| Feb 22, 2022
Mobile Ad Spending by Country. Behind the Numbers.
Report
| May 18, 2022
Mobile ad spending in the US will hit $168.88 billion in 2022, an 18.1% increase YoY—despite the fact that iOS 14.5’s privacy restrictions took effect in April 2021. We expect rapid growth to continue through 2026. In-app advertising remains the bulk of mobile ad spending.
Report
| Jun 2, 2022
Mobile Ad Spending by Key Market. Ad Revenues for Meta and Google by Key Market. Behind the Numbers.
Report
| May 18, 2022
More than 90% of time spent on mobile is in apps, but only 81.8% of mobile ad spend will go to in-app placements this year. Why? Because about a quarter of “other” activities still occur on the web, including much of mobile shopping. The web also still has life on desktop.
Article
| Jun 21, 2023
Mobile ad spending, like retail media ad spending, went from $1.7 million to $40.8 billion in 5 years, from 2011-2016. In terms of the shift in ad dollars, the meteoric rise of retail media today parallels the mobile advertising revolution over a decade ago.
Article
| Jan 9, 2023
The news: One year after Apple’s AppTrackingTransparency (ATT) update dramatically changed mobile advertising, the industry is beginning to stabilize and mobile ad spending is on the rise, per a report from AppsFlyer. By the numbers: In the months after ATT was launched, requiring apps to let users choose to opt-in or out of having their personal info tracked, opt-in rates were as low as 23.64%.
Article
| Apr 29, 2022