One-stop shopping: Roku has launched Action Ads to move viewers down the funnel by sending them a text, asking them to scan a QR code, or prompting them to make a purchase. Walmart, DoorDash, and, most recently, Shopify all use Action Ads. With the Shopify partnership, Roku enables viewers to purchase products directly through its ads.

Google may have started with text search, but it’s safe to say that the landscape has changed significantly since the company first launched nearly 25 years ago. Today, Google supports a range of sight, sound and motion ad experiences that perfectly lend themselves to social creative that drives better engagement and performance.

Now, that's text-based. People are just typing in comments in a sort of moderated and regulated environment to talk about deeply political or deeply sensitive topics and it works. These folks, the proposal in the article you sent around is more about audio and visual, getting really hearing people's stories, et cetera.

More on this: While the company may not be as well known as competitors such as Adobe, SAP, Selligent, and Braze, Insider's AI-powered platform purports to have the most comprehensive personalization capabilities with communications channels including WhatsApp, Facebook Messenger, RCS, and SMS.

Well, I mean, right now ChatGPT is not a voice player since it is text-based. But we're going to see a huge evolution into this area in the next couple of years. Every one of these companies is looking at using much more advanced language models than they currently use to make voice a lot more useful. So right now, voice, people who use Alexa or Siri, talk to their speakers.

It's not engagement with text. All right, folks, we move to question three. Social network ad spending is a $68 billion business, but what share of all digital ad dollars in the US are going to social network ad spending? What share of the total digital ad pie in the US is going to social network ad spending? Is it 26%, 32%, or 37%? 26, 32 or 37?

Segment your target audiences for email, text, and paid social by factors such as intent to purchase, prior behaviors, and demographics, and tailor your message accordingly. While more granular targeting can be pricier, the payoff is significantly higher. 5. Boost customer loyalty.

While it can be challenging to quickly generate AI-powered content that both meets customer expectations and adheres to compliance standards, BrandMuscle has found this can be done via text-based content creation, digital ads, and real-time optimization based on third-party data. Increase engagement.

The green/blue divide: Android phones cannot send texts through Apple's iMessage system, so their messages show up in green rather than blue. That seemingly minor move creates social pressure to get an iPhone. iMessage ties together various devices, including MacBooks, Apple Watches, and AirPods—making it unlikely that users will defect to Android.

Email marketing has lost share to push messages and SMS, according to Salesforce. But don’t shift priorities entirely: It can be harder to reach consumers via SMS because they may be more willing to give away their email address than their phone number. What’s most important is a cohesive marketing strategy across platforms.

Beyond the chart: That makes Discord the biggest threat to Meta’s mobile messaging dominance, via both Messenger and WhatsApp. A favorite of gamers and creators, Discord saw its US mobile usage more than double between Q1 2020 and Q1 2022. In order to reenage Discord users and reclaim market share, Meta will have to build out its apps’ features, particularly as they relate to gaming. More like this:.

Now, Amazon clients have access to a variety of AI models, including Amazon Web Services’ first-party language models, collectively called Titan; language models developed by startups AI21 and Anthropic (which is backed by Google); and startup Stability AI’s model for converting text into images. The tools can be used to generate content, turn text into images, and help deliver search results.

To catch social searchers, incorporate relevant keywords and hashtags into video descriptions, image tags, and text, and consider creating content that relates to popular searches on social platforms.

Subscriptions cover same-day telehealth appointments—with extended hours on nights and weekends—and text messaging with clinicians. Plans start at $35/month for adults, and prices are tiered based on patient age. The cheapest plan for seniors is $65/month.

Responsive search ads (RSAs) officially account for more search ad spending than expanded text ads (ETAs), per Q2 2022 data from Skai. Regular text ads include a headline, URL, and description. ETAs have two or three headlines separated by vertical pipes ("|") and one or two descriptions in addition to the URL. RSAs allow advertisers to provide up to 15 headlines and four descriptions.

Building off its earlier Make-A-Scene generator, Meta’s AI division unveiled its Make-A-Video tool that can create short video clips from text prompts, per Popular Science. Google announced its own text-to-video program, Imagen Video, which the company is pairing with its other text-to-video system, Phenaki, to achieve longer videos from longer written prompts, per TechCrunch.

The news: As most carriers have transitioned to 4G LTE networks and more recently 5G connectivity, 3G networks are shutting down in the US to make it easier to roll out newer standards. 3G networks, which were introduced in 2021, took cellphones beyond voice calls and text messages and into an era of wireless data, GPS, mobile apps, and mobile messaging, per Tech Xplore.

Zuckerberg also shared that Meta is exploring experiences with text (chat capabilities on WhatsApp and Messenger), images (Instagram filters and ad formats), and video and multimodal experiences. Platform integration details are still pretty vague, said Bourne. But it’s clear Meta wants to keep up with industry trends.

And more than 50% plan to invest in systems to engage with patients via texting (SMS), per Intrado Healthcare’s 2022 patient engagement trends survey of 5,000 US healthcare execs. Better engagement translates to savings: Patients who are active on their EHR portal are likely to have shorter average hospital stays. That’s good for hospital finances.

Google recently unveiled “multisearch” functionality, which combines text and visual search through its Lens tool. Our principal analyst Yoram Wurmser named multisearch one of the company’s strongest ecommerce features, as it lets users draw on various formats to refine product search results. The integration of text could persuade the other 78% of adults to give visual search a try. More like this:.

How it will work: Google’s generative AI tools can reportedly create text, images, and even videos based on information and material from advertisers. There are thorny legal issues around the use of generative AI, but Google is sidestepping those by putting the onus on advertisers to supply material that the AI is trained on for specific cases.

AI could “remix” images and text to be personalized based on audiences or contexts. Copy may change slightly to target a given geography, for example. Meta’s AI ad ambitions are a bit less clear, but sound more like a creative suite. CTO Andrew Bosworth told Nikkei Asia that clients would be able to “ask the AI, ‘Make images for my company that work for different audiences.’