They are the top-selling voice assistant in the Echo device. They make the top-selling streaming device in the fire TV. They have over 80% of the ebook market according to codex, and they are quite literally... I mean, Amazon makes close to 540 billion in annual revenue. That is more than any other public company in the world accept Walmart according to data from S&P Global Market intelligence.
Audio
| Oct 9, 2023
Virtual assistants have boosted AI’s profile. Ten of the 23 banks analyzed in our “US Mobile Banking Emerging Features Benchmark 2021” offered a virtual assistant in their mobile banking app, including Bank of America, Capital One, Chase, Citi, U.S. Bank, and USAA. Additionally, Truist launched a virtual assistant in September. Open Banking, BaaS, and Embedded Finance.
Report
| Oct 14, 2022
Voice Assistant/Search Users. Key Points. Smart products are slowly picking up steam. Turkey shows an affinity for smart home products; Poland prefers game consoles; Romania leads in smart TV ownership; the Czech Republic sports smartwatches; but Russia lags in overall smart device ownership. Central and Eastern Europe has lower rates of video and audio streaming in comparison with other regions.
Report
| Oct 20, 2022
Double-digit inflation and stagnant economic growth have hit Latin America’s retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.
Report
| Jul 26, 2023
Launched in 2016, Google Assistant has largely caught up with its virtual assistant rivals Siri and Alexa. Apple launched Siri in 2011, and Amazon followed three years later with Alexa—but Google has been gaining user share and likely leads worldwide due to the dominant global position of Android.
Report
| Jul 21, 2022
On today's podcast episode, we discuss this year's National Retail Federation event—the main takeaways, the best side conversations and booths, and the discussed trends we don't see coming to fruition. Join guest host Marcus Johnson as he speaks with our vice president of content Suzy Davidkhanian, who was at this year's conference.
Audio
| Jan 17, 2024
When we look at Google Assistant, we estimate that 88 million Americans use Google Assistant, 36 million use Google Pay, about 130 million-plus Americans have an Android device, YouTube users, we have that at over 2.4 billion. This is worldwide across the globe. The scale, the reach, of Google is unprecedented and it's not falling if at all.
Audio
| Sep 22, 2023
Voice Assistant/Search Users. Key Points. While Western Europe is home to four of the world’s 10 largest economies by GDP, according to the World Bank, the region is not on the leading edge of digital media usage.
Report
| Oct 20, 2022
On today's podcast episode, we discuss how social networks could improve society, the NBA's plan to remake its TV deals, US consumers' feelings on shoppable ads, how many folks are "serial churners," how disruptive Sweetgreen's salad-making robot might be, a scientific breakthrough from a 14-year-old, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Nov 3, 2023
Chart
| Oct 3, 2023
Source: Integral Ad Science
Article
| Sep 8, 2023
By 2026, nearly half of US households will use smart devices—from lights to locks to appliances. Here’s how advertisers can capitalize on connectivity enabled by Matter, the newly launched interoperability protocol.
Report
| Dec 13, 2022
Chart
| Sep 30, 2023
Source: Insider Intelligence | eMarketer
Chart
| Sep 30, 2023
Source: Insider Intelligence | eMarketer
Gen Alpha is not a younger Gen Z, and brand messaging targeting the generation should be unique to what matters to them. As the most digitally native generation yet, they expect out-of-the-box digital experiences and forward-thinking tech capabilities. And YouTube is playing an outsized role in brand awareness and discovery.
Article
| Aug 29, 2023
On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.
Audio
| Nov 30, 2023
Our latest analysis of 12 companies in Latin America unpacks key trends in the region’s retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.
Report
| Nov 1, 2023
Chart
| Sep 27, 2023
Source: Deloitte; American Marketing Association (AMA); Duke University's Fuqua School of Business
Chart
| Sep 27, 2023
Source: Bynder
US adults find themselves saying “Alexa, it’s me again” quite often. At-home smart speakers (32%) are on par with phones (31%) as the most popular way to use voice assistants multiple times a day, according to a May 2021 survey from Vixen Labs and Open Voice Network. Groceries topped the list of product categories that voice assistant users shop for.
Report
| Dec 21, 2021
Chart
| Sep 26, 2023
Source: CallMiner
On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Mar 22, 2024
Travel will see the fastest growth in US digital ad spending of any industry in 2023, according to our forecast. Travel, retail, healthcare and pharma, automotive, and entertainment will outpace the national digital ad spending growth rate.
Article
| Sep 13, 2023
By 2026, 90% of online content could be AI-generated. A premium on human-crafted content could follow as regulators race to establish standards for responsible AI use.
Article
| Aug 29, 2023
That’s being driven by a raft of potential benefits that AI virtual assistants can bring, including improved efficiency and personalized financial advice. And major investments by banks including Truist and Bank of America will likely make the technology more sophisticated, better able to boost customer satisfaction and, if marketed correctly, attract new users.
Article
| Jun 8, 2023