Forecasts
| Sep 7, 2023
Source: Insider Intelligence | eMarketer
Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will attract nearly two-thirds of US digital ad dollars this year, according to our October 2023 forecast.
Article
| Mar 18, 2024
Political ad spend will hit $12.32 billion this year, according to our December 2023 forecast. That’s nearly three times what it was in 2016.
Article
| Mar 25, 2024
Though the cumulative impact of online channels is undeniable, consumers are still most likely to learn about new brands and products from visiting stores.
Article
| Mar 18, 2024
This fifth annual benchmark stacks up 23 US financial institutions against one another, evaluating their mobile app capabilities based on consumer demand for 42 emerging features.
Report
| Dec 7, 2021
This benchmark evaluates four US neobanks across seven categories and weights their scores according to the results from a survey of US mobile banking users. It highlights the most in-demand mobile banking features that an incumbent, fintech, or neobank can offer to attract, retain, or monetize users.
Report
| Nov 30, 2021
Apple’s VR headset, the Apple Vision Pro, became available in the US on February 2. Almost immediately after, brands began announcing immersive experiences that would be available for download on the headset.
Article
| Feb 16, 2024
Winning Gen Zers’ deposits will depend on capturing their attention and trust early in the customer journey. At the discovery and consideration stages, Gen Zers’ habits are very different than those of other generations, per our inaugural survey of 1,488 US banking consumers. That means banks must rethink their marketing strategies to best appeal to this generation’s preferences.
Article
| Dec 4, 2023
Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. We break down the key topics that drew the most attention from attendees.
Report
| Mar 26, 2024
Chart
| Jan 24, 2024
Source: Qustodio
38.5% of US clothing buyers say they discover brands and products by browsing in-store, according to our November 2023 Consumer Path to Purchase survey.
Article
| Apr 3, 2024
Chart
| Feb 7, 2024
Source: Ascend2; ActiveCampaign
Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.
Report
| Feb 22, 2022
Chart
| Feb 7, 2024
Source: Skai (formerly Kenshoo); Path to Purchase Institute
After spending 2023 making improvements to product inventory and the customer experience, Rent the Runway is turning its attention back to marketing by expanding into new channels and tailoring its content.
Article
| Apr 15, 2024
The company is trying to cut costs as it focuses on profitability ahead of going public
Article
| Dec 11, 2023
The app’s expanding product suite could appeal to this group. But they won’t be an easy sell, and Block risks becoming over-reliant on Cash App.
Article
| May 26, 2023
Mobile P2P payments are reaching market maturity in the US as spending soars, but security challenges threaten to reverse gains. Providers are working to assuage consumer fears while adding a robust array of features to tighten user relationships.
Report
| Jun 6, 2023
TikTok Shop rollout spurs concern about platform engagement: Our survey shows many users have actually boosted their usage since shopping debut, but time spent is slowing overall.
Article
| Apr 4, 2024
South By Southwest was last week, and AI and VR were all the buzz. Gen Alpha is growing up with these technologies, which means the next generation of consumers will not just be used to AI and VR—they’ll expect to see it. Here are three takeaways from our analyst regarding tech trends at the event.
Article
| Mar 20, 2024
Forecasts
| Jul 25, 2023
Source: Insider Intelligence | eMarketer
This year, US programmatic digital display ad spend will increase 15.9% YoY, growing three times the rate of nonprogrammatic digital display ad spend, according to our December 2023 forecast.
Article
| Feb 16, 2024
Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.
Report
| Jan 31, 2024
Social media is an integral part of the digital lives of US consumers under age 18. What they see and how they behave on social also has real-world impact, which has resulted in increasing scrutiny from consumers and lawmakers.
Report
| Mar 8, 2024
Chart
| Aug 16, 2023
Source: S&P Global Market Intelligence; WEKA