It’s no surprise that as users shrink, Pinterest is leaning hard on personalization and social commerce to maximize revenues from existing users. But that strategy can only go so far, particularly when there are buzzier platforms equally capable of driving purchases.
Article
| Aug 2, 2022
Data warehouses are increasingly supporting personalization by connecting customer relationship management platforms, CDPs, and more.
Article
| Dec 19, 2022
Lyft diversifies revenue with in-app ads: User data to optimize targeting while mitigating privacy concerns.
Article
| Aug 11, 2023
Balancing personalization with customer comfort levels. Building and retaining trust with customers. Resistance to new marketing strategies and tactics. The industry has seen how things like technology adoption, vanity metrics, and a disconnection between marketing and sales slow marketers down.
Article
| Dec 7, 2022
Generative AI can create high-quality content, improve personalization, accelerate product design, and reduce manual inputs to improve efficiency. That means a wide range of consumer channels will be impacted, from websites to in-car commerce.
Article
| Feb 24, 2023
In the rush to create mounds of content, relevance often suffers, and quality can be subpar, potentially yielding content that lacks empathy, authenticity, and personalization. Almost two-thirds (63%) of buyers in North America disregard content if it’s not relevant to their interests, needs, industry, or role, according to Forrester. Content doesn’t address the needs of the customer.
Article
| Jun 22, 2022
How will personalization in search disrupt marketing? As a search engine gathers user data, it could deliver personalized results. It may suggest the best credit card based on what it knows about you, or sneakers based on what you’ve searched for in the past. In the short term, that’s a huge opportunity for advertisers.
Article
| Apr 19, 2023
The most important benefit that retail media offers brands is a closer relationship with retailers, followed by creative services, access to owned and operated media/properties, first-party sales data, and personalization opportunities through creative. For retailers, media networks offer a new revenue source and the opportunity to gather data on customers.
Article
| Nov 9, 2022
Retail media isn’t new for grocery chains, but the digitization and personalization potential offered by Amazon could usher in a new era. Just walk out enters the mainstream: The tech has been the butt of dystopian jokes, but for Amazon, cashierless checkout monitored by smart technology is the future of in-store shopping. Amazon is “years ahead” of consumers in terms of tech, argued Droesch.
Article
| Oct 14, 2022
Marketers are seeing a plethora of use cases for AI, including email personalization. Our take: The FTC is right to warn vendors to keep their AI claims in check—and the comments suggest that there may be future confrontations between regulators and technology firms as they compete in an industry-wide race to develop AI technologies, taking advantage of the OpenAI chatbot's success.
Article
| Mar 1, 2023
The company is enhancing search and improving personalization to make it easier for shoppers to find deals and relevant products. Despite headwinds, Etsy’s business model is relatively solid. Unlike Amazon, Etsy doesn’t offer fulfillment services, reducing its overhead significantly.
Article
| Nov 4, 2022
We expect them to challenge incumbent banks on more niche offerings and personalization. Neobanks that are running out of money and lack differentiation need to consider stronger partnerships. Or, with their valuations lower than ever, getting bought out by a midsize or large bank with plentiful resources might not be such a bad prospect.
Article
| Jun 6, 2022
Invest in Personalization First. Don’t limit exceptional customer service to the in-store experience. The next battleground for luxury brands will be in digital engagement, both to boost ecommerce sales and enhance in-person shopping. Develop digital clienteling channels for direct and personalized communications.
Report
| Sep 14, 2022
What’s driving bank switching: A survey found that dissatisfaction with digital experiences and being treated like a number, not a person, is the surest way to send customers to a competitor. And those chatbots aren’t helping.
Article
| Aug 7, 2023
The metaverse is the ultimate form of customization and personalization. Consumers can customize their metaverse experience in extreme detail. The metaverse gives consumer brands a new touchpoint with Gen Z and Gen Alpha, enabling them to engage with products in unique ways. Bankers must ask themselves if their brands meet that bar yet—and if so, how are they doing that?
Article
| Jun 7, 2022
Mass personalization is on the way. Generative AI will be able to adjust ads according to context and consumer identity—with some caveats. Checking quality and editing personalized ads on a large scale is pretty much impossible right now, which means these ads would have to go out without human review.
Article
| May 22, 2023
Is there a concern about customers being creeped out by that or will we all just adapt into that new era of personalization? Carina Perkins:.
Audio
| May 2, 2023
Methodology: Data is from the May 2023 Twilio report titled "The State of Personalization 2023" conducted by Method Research. 3,001 adults ages 18+ who have purchased something online in the past 6 months were surveyed worldwide. In addition, 500 decision-makers (manager level or higher) at consumer-facing companies that provide goods/services online were surveyed.
Article
| May 30, 2023
Bread will also need to embrace shifts in the retail co-brand card space like tailoring solutions to customer preferences and embracing omnichannel programs and personalization. Issuers have launched many new co-brand credit cards in the past year, so providers should look to those programs to help nail down customer expectations.
Article
| Mar 30, 2022
Most still say they want personalization from brands to which they are loyal (Data Axle and Survey Monkey). Nearly equal shares of Gen Zers and millennials (59% versus 57%) already feel they’ve lost control over how companies use their personal information (Salesforce). Just 39% of Gen Z trusted brands to protect their information once they opted to share it (Fluent).
Article
| Nov 12, 2021
Streaming platforms looking to engage Gen Z consumers should prioritize two things: personalization and the digital experience. “At the end of the day, streaming is a personal thing [for] Gen Zers; they’re more likely to watch it on personal devices [and] they’re more likely to watch it alone,” said Dhawan. “They really want content tailored to what they’re looking for at that moment.”.
Article
| Apr 28, 2023
Incumbent banks will need to lean on personalization and inclusion, but must do so authentically to be successful. Internally developed products and services should be influenced and informed by people in the affinity groups they serve. Acquired companies and fintechs must align with the incumbent bank’s values or the acquired firm may not reach its full potential under the new brand.
Article
| May 11, 2022
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| Sep 12, 2023
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| Sep 12, 2023
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| Sep 12, 2023
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