Chart
| Dec 16, 2021
Source: Conductor
Chart
| Dec 16, 2021
Source: Conductor
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| Mar 14, 2023
Source: MediaPost Communications
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| Mar 28, 2022
Source: eMarketer
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| Mar 15, 2022
Source: eMarketer
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| Oct 18, 2023
Source: MarketingProfs; Content Marketing Institute (CMI); Brightspot
Across Western Europe, inflation and uncertainty have hit consumers and businesses alike. But some may prosper in these conditions—such as brands using retail media networks and firms advancing sustainability goals.
Report
| Jan 6, 2023
Brand marketers have to be strategic as a challenging 2023 has taken its toll on marketing budgets. CMOs worldwide expect to spend 9.1% of company revenues on marketing compared with 9.5% in 2022, according to May data from Gartner. And considering revenues are also lower for many companies, that pie is getting even smaller.
Article
| Sep 8, 2023
This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2023 that clients should be aware of, as compiled by our forecasting team.
Report
| Feb 15, 2023
On today's podcast episode, we discuss whether Amazon's online sales business glass is half full (or half empty), if you should advertise on Amazon without selling there, and how much offering primary care to Prime members can move the needle. "In Other News," we talk about Bed Bath & Beyond's marketing, its comeback, and why Pinterest beat everyone's expectations. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
Audio
| Nov 14, 2023
Another result of increasing digital touchpoints is that marketers are no longer relying on paid search alone to reach consumers, said Timothy Jensen, senior search engine marketing specialist at M&T Bank. Spread it out: “Paid search is [still] fundamental to any advertising strategy,” he said, but marketers are diversifying across multiple platforms, whether that be social media, video, or mobile.
Article
| Jun 12, 2023
The stalwart effectiveness of search marketing kicked off a race in Big Tech to capitalize on search revenues. Microsoft, Apple, and others made aggressive pushes into the search marketing space in order to capture revenues from the titans Amazon and Google. Even though advertisers were less likely to spend on unproven channels, one relatively new trend thrived: retail media networks.
Article
| Jan 3, 2023
The news: Airbnb posted its most profitable quarter to date, attributing part of its success to its pivot away from search marketing and toward brand campaigns. The company’s revenues were up 29% year-over-year, performing above analyst estimates.
Article
| Nov 7, 2022
The UK is a digital payments leader, though traditional payments provide a backbone. Payment method preferences among different demographic groups are determining the winners and losers.
Report
| Feb 17, 2023
Chart
| Oct 9, 2023
Source: WordStream
Since Google debuted its Search Generative Experience AI-based interface in beta three months ago, it’s made a lot of updates to alleviate early concerns from testers. But according to search expert Lily Ray, Google still has some work to do to fix issues with its new AI-driven experience. Meanwhile, Microsoft—which is still a very distant rival—continues to innovate on Bing Chat, which Ray called “the best AI product that’s out there right now.”
Article
| Aug 9, 2023
Search engine optimization (SEO) and search engine marketing (SEM) were disciplines that brought legitimacy to digital marketing departments. The sustained performance of search to this day is a big part of why Google remains such a powerful digital ad platform. We expect a resurgence in search ad spending.
Report
| May 18, 2022
Mobile wallet integration makes checking out more convenient, while composable commerce gives brands the ability to customize and alter their tech stacks to fit their specific needs. Generative AI helps to enhance personalization and product recommendations, and one-click checkout buttons speed up the payment process.
Article
| Sep 6, 2023
Key stat: 28.0% of Gen Z consumers have discovered grocery products via search engines, compared with 16.7% that have discovered products while browsing store shelves, per our forecast.
Article
| Aug 31, 2023
Smartphones will play an even bigger role in 2023, connecting devices and experiences while advertisers adjust to a world with less user data.
Report
| Dec 1, 2022
Chart
| Oct 2, 2023
Source: Funnel; Ravn Research
The travel industry’s digital ad spending collapsed in 2020, but two years later most of those outlays have returned. The next two years look set for strong growth as well, bucking the trend among other industries.
Report
| Sep 20, 2022
Chart
| Sep 26, 2023
Source: Juniper Research
Retail media partnerships are the future of TV.
Article
| Aug 21, 2023
Search marketing consultant Joe Youngblood shared frustration that Google will be deleting all prior GA data and not providing any means to view historical data within GA4, tweeting “this should be entirely unacceptable by business owners and marketers.”.
Article
| Mar 18, 2022