Health and beauty items are the most-purchased products via smart speaker, with 8.9 million US internet users ordering these products on their smart speakers between August 2019 and August 2021.
Article
| Dec 22, 2021
Krystal Walker, Director of Beauty Development and Customer Experience at CVS Health, spoke with Insider Intelligence about the launch of Skin Care Centers.
Article
| Aug 5, 2022
On this episode, we discuss neobanks’ primary revenue streams, their sustainability, and insights from Insider Intelligence's "US Banking Digital Trust Benchmark 2022" report. In “Story by Numbers,” we pick four numbers to tell the story of the growth and health of neobanks. And in “Inside Baseball,” we run through which neobank players are heading to the big leagues and which are destined for a life in the minors. Tune in to the discussion with host Rob Rubin and our analyst Tiffani Montez.
Audio
| Sep 27, 2022
Forty-four percent of US adults plan to spend their normal amount on health and beauty products this year, according to a MetaPack survey. More than two-thirds said they’re not changing their spending on apparel (39%) or on DIY and gardening (34%).
Article
| Feb 27, 2023
Virtual care alone won’t be a panacea for treating chronic conditions: New research from Included Health reveals virtual care effectively treat hypertension. We unpack some of telehealth's limitations and explore why pairing telehealth with RPM and in-person care could be more fruitful.
Article
| Feb 8, 2022
While Amazon Prime Day was bigger than ever this year, one key category took a hit. Electronics sales decreased by 5% from last Prime Day, while growth shot past 25% in home, garden, and tools, as well as in beauty and health.
Article
| Sep 7, 2022
Alphabet’s Quantum technology spinoff seeks fortunes in business, health, and telecom applications: Sandbox AQ could optimize existing hardware and software, ushering in an era of enterprise quantum computing solutions.
Article
| Mar 24, 2022
Amazon will launch a prescription discount card in collaboration with various Blue Cross Blue Shield health plans. We detail what it means for Rx discount players.
Article
| Mar 10, 2022
Grocery ecommerce has permanently accelerated and will approach 10% penetration in 2022. Ecommerce may still be a minor channel for food and beverage sales at 5.5% penetration, but the broader grocery market includes major sub-categories like pet products (36.0%) and health and personal care (16.5%), where ecommerce is a critical channel.
Article
| Sep 8, 2022
Oura Ring Gen 3 hit the market—we stack it up against Fitbit Versa 3: We tried it and think it needs better software and more features to compete against popular health-tracking wearables.
Article
| Dec 29, 2021
Between inflation, low unemployment, and high interest rates, our economic health gives mixed messages. When times get tough, consumers look to brands to provide value, empathy, and sometimes a little levity. Here are five tips for adjusting your marketing message and growing loyalty during stormy weather.
Article
| Feb 10, 2023
On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.
Audio
| Mar 2, 2023
Health systems address RPM, wearable challenges: We explore new toolkits for scaling RPM adoption, and discuss how healthcare organizations can solve the challenges in adopting the devices.
Article
| Jul 19, 2022
Consumers are looking online for value in grocery and health and personal care. Retailers that can stand out on pricing and customer service are best positioned to win a share of their spending. Key takeaways for retailers and brands:. Double down on mcommerce.
Report
| Jul 28, 2023
This is much lower than the 30% of consumers who say they’ll invest in smart home security or the 29% that would buy health wearables/tracking devices. Marketers are a little more bullish on the tech, with 37% of CMOs and executives worldwide saying they will use the tech frequently to engage with customers over the next two to three years, per December 2023 data from Capgemini.
Article
| Feb 16, 2024
TikTok is currently facing potential bans in several states amid growing concern about the app’s ties to China and impact on teen mental health.
Article
| Feb 1, 2024
In a recent campaign, Chobani leveraged Roundel’s robust first-party data to connect with relevant shoppers—including yogurt category purchasers, breakfast purchasers, and health-conscious guests. Co-branded media messages focused on every day and seasonal moments, incorporating yogurt into post-workout routines or as a staple of Mother’s Day breakfast in bed.
Article
| Apr 17, 2024
Target needs to find a way to differentiate itself from competitors like Walmart, and this partnership could help it push further into the personal health and fitness category. Target’s reputation for a slightly elevated shopping experience could be a better fit for Peloton than other big-box retailers that are more focused on price. 3. Vans and Minions.
Article
| Jan 12, 2024
Mobile ad spending for CPG is forecast at $33.94 billion, significantly higher than media and entertainment at $22.62 billion and healthcare and pharma at $12.06 billion. CPG’s nonmobile ad spending is estimated to reach $14.86 billion, less than half of the retail industry's $31.86 billion. Search ad spending for the CPG industry is slated at $19.53 billion, compared with $39.85 billion for retail.
Article
| Jan 16, 2024
It will bring in a new and consistent revenue stream for Klarna, bolstering its financial health. The takeaway: The subscription service model is growing throughout the payments industry. In addition to coming to BNPL platforms, the subscription trend has extended into the credit card space.
Article
| Jan 26, 2024
Financial wellness must become a core strategy: Financial health-related content and advice isn’t just an accessory or a nice-to-have. Articles and social media posts designed to improve financial literacy are worthwhile to promote the bank’s brand.
Article
| Aug 25, 2023
Only travel and the healthcare and pharma industries favor search ads over display ads. Travel advertisers in the US will spend $3.92 billion of their collective $6.79 billion total on search this year. As with the healthcare industry, travel-related businesses tend to find more value in waiting for a consumer to express specific interest before serving them ads.
Report
| Oct 13, 2023
“So the extent to which brands can build case studies and unite lower-funnel and upper-funnel spending in a single ecosystem is something that is very good for retail media’s overall health.”. Winner: Amazon (and CTV on the whole). TV advertisers vs. Amazon.
Article
| Jan 29, 2024
Protecting health data in a post-Roe US. Fewer than 1 in 5 Americans knows that the Health Insurance Portability and Accountability Act (HIPAA) does not prevent apps that provide information about health—such as exercise and fertility apps—from collecting and selling user data to marketers, per the Annenberg School for Communication.
Report
| Jul 10, 2023
We forecast health, personal care, and beauty ecommerce sales will grow by an average annual rate of more than 5.9% over the next five years. By the end of 2027, health, personal care, and beauty sales from online channels will reach £2.35 billion ($2.90 billion), per our forecast. But while the category is growing, it still has only a small share of overall UK ecommerce sales.
Report
| Jul 24, 2023