PayPal added Apple Pay as a payment option for Advanced Checkout, which offers more payment features and personalization than its standard checkout solution. Customers can save their cards to a specific merchant’s site for faster checkout. They won’t need a PayPal account to use the feature.

Banks have struggled to provide the personalization customers are looking for. They crave quick, relevant, situational advice and guidance on specific actions they can take. With a financial advisor always connected, Life Sync could do just that. But the platform could inundate advisors with customer inquiries.

Pinterest’s commerce initiatives over the past year have included a shopping API to let merchants sync their catalogs to the platform, personalization advancements to surface more relevant results for users, a hosted checkout feature, and AR try-on tools for furniture and decor.

For example, when marketing to a large buying committee—many of whom have not directly engaged with a B2B firm—third-party data can provide useful information for better targeting and personalization. US B2B marketers are prioritizing content and email strategies in response to this loss, per May 2022 findings from Wpromote and Ascend2.

Pooling merged resources to work on greater personalization can help to improve quality and satisfy customers. For example, a 2021 Capco survey shows that 72% of US banking customers view a personalized experience as highly important.

The “shop anywhere” integration—coupled with personalization, deals, and enhanced product support—lets Klarna control the entire shopping experience, helping keep customers tied to its ecosystem and increasing revenue potential.

Article: Retailers adopt gamification, personalization, and other tactics to reinforce customer loyalty.

This will eventually force incumbents to keep convenience, personalization, and price transparency top of mind as they deliver healthcare. ChristianaCare getting into the D2C subscription healthcare space is a fascinating development and a clear sign that incumbent health systems are paying attention to new entrants’ consumer-friendly offerings such as same-day appointments and texting with doctors.

Invest in personalization. By tailoring incentives to current members, brands can offer custom benefits to keep existing members engaged.

Email ranked higher than marketing automation, customer data management, and personalization as tech that marketing professionals are investing in, according to MoEngage and ClickZ. One reason marketers are focused on email: It’s cheap. According to Litmus, for every $1 marketers invest in email marketing, they can expect a $36 ROI. 2. Email is a leading marketing tactic for B2B.

Scale is important, but with enhanced discoverability and personalization, targeting the right Gen Z consumers is vital. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Customers in loyalty programs want personalization and easy-to- understand promotions. Keep it simple.”. The big takeaway: Rewards programs should be a straightforward trade in which members share firsthand data in exchange for a clear, desired benefit, such as a discount or free item.

One way to do both is by exploring the trend of hyper-personalization of services and customer interactions. For example, in our look ahead for 2022 banking developments, we pointed out the examples of niche financial institutions, like Daylight, which specifically targets LGBT customers, and incumbents offering AI-powered interactive services, like Bank of America’s Erica.

And what that will enable Coca-Cola to do in time is personalization,” said Perkins. Watch out: AI use for content generation runs the risk of plagiarism or hallucination (making up information). “You really want to vet [outputs] and have clear guidelines on what is acceptable and what's not,” said our analyst Yoram Wurmser. 2. Chatbots and plugins.

Neobanks have run away with customization, personalization, and affinity banking. Thanks to them, most customers can find an option that suits their personal values and satisfies their specific needs. But neobanks’ successes appear to be surface level. Without turning a profit, some neobanks may struggle to survive, no matter how many clients they serve.

Like Apple, fintechs disrupt by rethinking and repositioning a product to provide better, faster, and cheaper service and more personalization. Fintechs meet customers where they are. They’re on top of contemporary culture and the needs of the gig economy, creating relevant services and apps, and they’re hitting ecommerce hard. Banks are lagging.

For example, when marketing to a large buying committee—many of whom have not directly engaged with a B2B firm—third-party data can provide useful information for better targeting and personalization. US B2B marketers are prioritizing content and email strategies in response to this loss, per May 2022 findings from Wpromote and Ascend2.

The push aims to drive more people to engage with the rewards program and to use personalization to boost order frequency. That’s a good bet given that many QSR chains have found that loyalty programs are more effective at driving traffic than broad-based deals or promotions.

With free options, a relatively cheap premium subscription, and an extreme degree of personalization, Spotify has carved out a powerful presence not just in audio but in broader culture. Easy and constant access to music has become an expectation for consumers—something they’re willing to pay for even as other subscription services get cut.

While advertisers want alternative measurement currencies, they prioritize some topics about it—including ad targeting and personalization. Without that pressure from advertisers, it will be harder for media players to justify massive investments.

KW: Personalization will become increasingly important. Experiences that tie customized products to the customer are key, and you are now able to do that within a CVS store. In addition, relevance and innovation are important to our customers so you need to find ways to keep the customer engaged as they're walking the aisle.

The customer experience: Amazon dominates US retail ecommerce thanks to the successful combination of a massive inventory, strong personalization, and a desire to be—in the words of its mission statement—“Earth’s most customer-centric company.”. But its growth is slowing: We expect Amazon’s US retail ecommerce sales to grow 9.0% this year, a marked slowdown from 17.8% a year ago.

Twitter similarly put its podcasting effort, which hadn’t seen the light of day, on the back burner alongside other projects like newsletters and communities in order to focus on user growth and personalization. That leaves those two major platforms to focus on their advertising businesses, which haven’t adapted well to iOS’ tracking changes or the depreciation of third-party cookies.

Now more than ever, wealth managers must focus on personalization to cater to all investor types.