The digital shelf has grown more competitive for CPG brands amid the rise of grocery ecommerce and increasing retail media ad spend.
Report
| Sep 6, 2022
We expect retail media advertising to be one of the fastest-growing segments of digital advertising in the US at over 31%. But this is just one of the five key trends that we predict will most shape the retail landscape in the year ahead.
Article
| Dec 13, 2021
On today’s podcast episode, host Bill Fisher is joined by our analyst Paul Briggs and forecasting writer Ethan Cramer-Flood to examine the size, advertiser opportunity, and competitors in the free ad-supported streaming TV (FAST) service space.
Audio
| Aug 25, 2023
A successful marketing approach prioritizes knowing and defining your audience, expanding your reach, and giving yourself room to adjust on the fly.
Article
| Nov 14, 2022
As linear technology improves and consumers adopt more digital TV alternatives, the TV market is cruising toward a more “advanced” future. Advertisers are amping up spend accordingly.
Article
| Oct 19, 2022
Apple will begin its advertising ascendancy in the coming year: The tech giant could see spectacular ad growth the remainder of the decade.
Article
| Dec 28, 2022
Advertising reacts to the uncertain economy: Ad spending will remain strong this year, but the challenges ahead are many.
Article
| Jun 20, 2022
Consumers are worried about the surge of ads in gaming: Xbox and Sony both have in-game ad programs in the works, and consumers aren’t thrilled.
Article
| Apr 25, 2022
Ad industry sees gaming as a growth opportunity amidst industry turmoil: Inaugural PlayFronts event focuses on how brands can gain new customers and revenue.
Article
| Apr 7, 2022
How badly industry players were hurt by Apple’s privacy changes in Q3: Peloton was hit hard, while Criteo and Airbnb went unscathed.
Article
| Nov 8, 2021
Disney to bring Hulu ad targeting to its streaming properties: Move should bring efficiencies as Netflix looks to bulk up its ad tier.
Article
| Jan 24, 2023
Over a quarter of digital time is spent with a CTV, but less than 10% of US digital ad dollars flow into CTV.
Article
| Jun 21, 2023
We expect US subscription OTT video ad spending to near $10 billion and account for 3.4% of all digital ad spending—and 10.2% of total video ad spending—by the end of 2023.
Article
| Nov 14, 2022
Smart TVs are used by 61.9% of US connected TV (CTV) households, making them the top CTV device by far, per Comscore CTV Intelligence. In second and third place are Amazon Fire TV (29.1%) and Roku (28.4%), respectively.
Article
| Jun 23, 2023
Even as we approach a potential ad spend winter, connected TV (CTV) advertising is in decent shape. Netflix and Disney+ just joined the ad-supported streaming game. Cord-cutters are outpacing pay TV viewers. And YouTube is increasingly watched on CTVs. These five charts offer a closer look at CTV’s past, present, and future.
Article
| Nov 15, 2022
Here’s how ad buyers ranked the retail media networks of 11 major retailers—Amazon, Best Buy, Costco Wholesale, eBay, The Home Depot, Instacart, Kroger, Macy’s, Target, Walmart, and Wayfair—according to the attributes they value most.
Report
| Mar 8, 2022
From streaming to ad measurement and privacy, 2023 will be a year of transformation. Here are four changes we expect in the new year.
Article
| Jan 3, 2023
Connected TV (CTV)’s digital DNA and ability to target specific audiences has catapulted its popularity among advertisers. Learn why a wide variety of advertisers, including direct-to-consumer brands, are using CTV ads to reach streaming viewers and drive measurable results.
Article
| Jan 9, 2023
Since Apple’s AppTrackingTransparency (ATT) framework in iOS 14.5 took effect in late April, Facebook has experienced steadily worsening data loss as iOS users have adopted the update.
Article
| Nov 5, 2021
Changing channels: Advertisers adjust their approach to TV as linear viewership falls and video-on-demand takes different forms.
Article
| Nov 28, 2022
Insider Intelligence spoke with Riy Edoo, senior director of product management at Pacvue, an enterprise software that works with brands, sellers, and agencies to manage their ecommerce businesses. Edoo shared insight into Pacvue’s recent partnership with Sam’s Club and the future of retail media networks.
Article
| Oct 17, 2022
D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.
Article
| May 8, 2023
Streamers poised to take greater share in US upfront market: Advertising dollars will flow to services such as Hulu, Peacock, Roku, and YouTube TV.
Article
| Jun 21, 2022
Baby boomers make up the largest share of TV viewers, while 25- to 34-year-olds predominate CTV usage. Marketers increasingly plan their buys across these mediums to achieve their targeting goals.
Article
| Jun 9, 2023
While advertisers have been scrambling to figure out what they’ll do when Google phases out third-party cookies, a larger threat has come into play: privacy regulations.
Article
| Sep 20, 2022