Ads are placed after videos from premium partners in various categories, such as lifestyle, sports, entertainment, and education. In theory, Pulse Premiere should generate significant revenue for premium publishers producing engaging TikTok content while simultaneously offering brands control by placing ads after suitable premium publisher TikToks in the For You feed.
Article
| May 5, 2023
Broadcast TV saw a slight bump between June and September 2022 due to sports programming, specifically the new football season, according to Nielsen. But as sports viewers increasingly move to digital, broadcast networks and advertisers won’t be able to count on that seasonal bump. More like this:. Report: US Video Trends to Watch for 2023. Article: The streaming wars go global.
Article
| Dec 12, 2022
They expect podcast ad revenues to double by 2025 to reach $4 billion, growing twice as fast as digital advertising overall, the top revenue generating content genres, sports 15%, society and culture with 14%, and comedy with 14% as well. All overtaking news and political opinion. But Max, 2022 podcasting and revenue up. What's the point? Max Willens:.
Audio
| Jul 7, 2023
Entertainment/character is the largest property type, per Licensing International, generating $129.9 billion in sales, followed by corporate brands ($76.9 billion), and sports ($31.2 billion). Sales of fashion industry licensing, which declined 15.9% from 2019, totaled $28.4 billion.
Article
| Aug 1, 2022
In the Sandbox, HSBC plans to build a gaming experience to “engage with sports, esports, and gaming fans.”. Standard Chartered plans to engage with “local sports and arts communities” and build “new experience for clients.”. Wells Fargo had a presence in Second Life (an early metaverse that emerged in 2003) with its Stagecoach Island. The metaverse tests the pull of the bank’s brand.
Article
| Jun 7, 2022
Last year it launched collections from fashion designer Brandon Maxwell’s Free Assembly and Scoop lines, casual clothing line Fielder, and activewear and swim brand Love & Sports. It enhanced its Walmart+ membership program, which has helped it make inroads among affluent shoppers.
Article
| Apr 3, 2023
Linear TV ad spend has its bright spots, specifically during elections and major sporting events. But overall, US linear TV ad spend is declining as CTV spend picks up. Over the next four years, US linear ad spend will decrease by $4.48 billion while CTV will increase by $15.81 billion.
Article
| Jun 6, 2023
There's also the fact that it's a odd numbered year and even numbered years tend to have higher growth rates, because you have the elections and big sports events. Marcus Johnson:. Good point. And the big [inaudible 00:09:43]. Paul Verna:. All of those factors, I think, drive 2023 down.
Audio
| Jul 10, 2023
Our definition of media includes establishments primarily engaged in radio and television broadcasting (network and station), including educational, commercial, religious, sports, and other radio or TV stations. It also includes print media (newspapers, magazines, and classifieds) and establishments primarily engaged in publishing. Read the full report.
Article
| Sep 8, 2022
Looking forward: The controversy over sponsorships at the Beijing Olympics is an omen of problems to come for brands looking to partner with popular international sports events as global tensions rise. Brands may decide that the risk of upsetting international governments is not worth it, considering these events’ rapidly shrinking viewership.
Article
| Feb 2, 2022
Looking at the history of running apparel, you notice that when women entered into sports in a meaningful way in the ’70s and ’80s, the clothing looked terrible. It was baggy and not designed for the sports that women were playing.
Article
| Jan 14, 2022
Looking at the history of running apparel, you notice that when women entered into sports in a meaningful way in the ’70s and ’80s, the clothing looked terrible. It was baggy and not designed for the sports that women were playing.
Article
| Jan 6, 2022
Expect to see increased separation between basic health-focused smartwatches aimed at children and families like the Apple Watch SE, and fitness and sport activity models like the Apple Watch Ultra. There are opportunities for sub-$200 wearables, Android-compatible devices, and non-watch trackers to attract new users.
Article
| Sep 23, 2022
Despite year-after-year ratings declines for the award show, it still ranks among the most-viewed non-sports TV broadcasts and is an important event for broadcaster ABC’s parent company Disney.
Article
| Mar 17, 2023
Sports is another area of overlap. While sports media and broadcasting fall into the media category, advertising for live sports events qualifies as entertainment since many of the same venues are used for both concerts and games.
Report
| Nov 16, 2021
Taiwan’s Industrial Technology Research Institute showed off sports and fitness technologies. iSportWeaR is a wearable device that provides health analysis during exercise. Digital Twin for Sport Guidance with Vital Sign Sensing is a virtual coach for indoor bike and flywheel training.
Article
| Jan 6, 2023
They enjoy outdoor sports like hiking (29%), team sports (29%), and biking (23%). They hit the gym at least once a week (17%) or several times a month (26%). 38% either own or have access to exercise equipment at home and 14% said they planned to buy such equipment soon. Our take: Snapchat’s on to something with its Strava Activity Lens, and its Gen Z audience will likely latch on to it quickly.
Article
| Nov 4, 2022
Getting updates on the weather, traffic, travel, or sports is the second-most popular use for smart speakers (26.7%), while third place goes to streaming music via built-in services (24.5%). More like this:. Report: Smart Home Forecast 2021. Article: Tech’s 5 weirdest flexes for 2021. Article: The top 5 retail categories for smart speaker shopping.
Article
| Jan 3, 2022
However, no matter the focus—news, sports, fashion, health, music, or film—the stories rely heavily on visuals to convey nuances. Today, visual experiences are driving the economy. The experience economy evolved from the 1990s, when the product-focused economy shifted to one that centered the customer experience.
Article
| Feb 7, 2022
Meredith acquired some of its best-known publications in 2018 with its purchase of Time Inc. for $1.8 billion—it soon sold off Fortune, Time magazine, and Sports Illustrated, focusing more on female-oriented publications. Dive into the numbers:. Dotdash properties currently reach 100 million users on a monthly basis, according to the company.
Article
| Oct 8, 2021
It's definitely becoming more of a team sport.
Audio
| Jun 12, 2023
Another eventful year is on tap for retailers as inflation forces consumers to prioritize basics, supply chain snarls continue, and customer loyalty wanes. Retailers that cut costs or add new revenue streams—and provide frictionless customer experiences—will prevail.
Report
| Dec 8, 2022
Our primary research reveals how grocery buyers are responding to inflation.
Report
| Oct 25, 2022
NFTs are ideal to digitally represent real estate or artwork; but find opportunities in collectables, such as sports cards, key moments in sports, and rarities. Furthermore, “major brands are looking to use Flowcode to launch their own NFT collectibles,” noted Jim Norton, chief revenue officer at Flowcode. NFTs enable marketers to boost brand awareness and affinity.
Report
| Feb 11, 2022
For years, network TV broadcasts and live sports have experimented with digital product inserts. Stadiums can digitally inject different companies into their billboards, and the NBA makes money from on-court ads. The number of streaming services is on the rise: 65% of paid video subscribers owned three or more subscriptions in 2021, up from just 32% in 2018, per Activate.
Article
| May 4, 2022