A majority (78%) of US consumers would rather pay nothing and encounter more ads across websites, apps, and online services than pay any amount and be served either some or no ads, per January 2024 data from the Interactive Advertising Bureau.
Article
| Mar 5, 2024
Target announced it will launch a paid membership program April 7, following Amazon and Walmart’s lead.The move comes asTarget struggles to keep up with competitors.
Article
| Mar 5, 2024
In this podcast episode, host Rob Rubin, alongside our analysts Lauren Ashcraft and Maria Elm, unveil the findings of EMARKETER’s latest mobile banking app benchmark report. They delve into the frontier of banking technology, spotlighting the breakthrough features that are shaping the industry this year. The discussion pinpoints the five key features that consumers consider indispensable and unpacks the potential game changers that may take center stage in the future of mobile banking.
The episode also introduces a new segment titled "Who Ranked Best," where the team provides a detailed ranking of the top 10 banks, with an in-depth analysis of what sets the top five apart. This engaging conversation is packed with vital information for both consumers and industry professionals looking to stay ahead in the dynamic world of mobile banking.
Tune in to explore:
- The cutting-edge features that are redefining user experience in mobile banking apps
- Consumer favorites: The top five features you should look for in your mobile banking app
- The future of mobile banking: Innovations that are on the horizon
- Exclusive rankings: Find out which banks are leading the mobile banking sector in "Who Ranked Best"
- Expert commentary from Rob Rubin, Maria Elm, and Lauren Ashcraft, providing in-depth analysis of the report's results.
Audio
| Mar 5, 2024
On today's podcast episode, we discuss what happened when the first human ever received a brain implant from Neuralink, the other potential benefits of this technology outside of helping people with paralysis, and what the ultimate goal of Neuralink actually is. "In Other News," we talk about what happens now that ChatGPT has a memory and what to make of Gemini's rough start. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.
Audio
| Mar 5, 2024
Google spends over $1 billion to settle smaller lawsuits, freeing up bandwidth for coming government and regulatory action. Bigger trials are around the corner for Big Tech.
Article
| Mar 5, 2024
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| Mar 5, 2024
Source: First Insight
Hyper-personalization has long been an ambition for retailers—and the rise of generative AI means 2024 could be the year implementation accelerates across the industry.
Report
| Mar 4, 2024
The wild economic fluctuations of the pandemic era are receding. Last year reintroduced an air of relative predictability, and the forecast for 2024 and beyond shows smooth sailing. For the next two years, retail sales will grow 4% to 5%, and ecommerce more than 8%.
Article
| Mar 4, 2024
Study reveals genAI’s impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.
Article
| Mar 4, 2024
Article
| Mar 4, 2024
As third-party cookies become obsolete, email stands out as a reliable channel for advertisers to reach and engage customers. This preference, combined with email’s role in data-driven marketing and audience building, highlights its importance in the evolving advertising ecosystem.
Article
| Mar 4, 2024
Meta to end News Tab in US, Australia as it focuses on video content: The shift reflects changing digital media consumption patterns.
Article
| Mar 4, 2024
TikTok often gets all the attention, with headlines trumpeting it as Gen Z’s new search engine. But the reality is more nuanced.
Article
| Mar 4, 2024
Since bringing its retail media capabilities in-house, grocery giant Kroger continues to develop its self-service strategy for advertisers, Cara Pratt, SVP, Kroger Precision Marketing at 84.51°, recently told EMARKETER.
Article
| Mar 4, 2024
On today's podcast episode, we discuss what's fueling the social ad spending upswing and what to watch from each of the major social platforms. "In Other News," we talk about advertisers' level of caution in returning to X (formerly Twitter) and why New York City is suing the social media giants. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
Audio
| Mar 4, 2024
77% of US advertisers incorporate on-site ads as part of their retail media strategy, according to a February 2024 report by Skai and Path to Purchase Institute.
Article
| Mar 4, 2024
Chart
| Mar 4, 2024
Source: Clear Channel
Chart
| Mar 4, 2024
Source: Clear Channel
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| Mar 4, 2024
Source: Clear Channel
Chart
| Mar 2, 2024
Source: Digital TV Research Limited
Forecasts
| Mar 1, 2024
Source: Insider Intelligence | eMarketer
Digital grocery sales are growing again across Western Europe as inflation forces higher spending, click and collect gains momentum, and mobile loyalty schemes come to the fore.
Report
| Mar 1, 2024
Sezzle and Klarna made progress toward long-term profitability in 2023—we look at how they’re using subscriptions to help make that happen
Article
| Mar 1, 2024
Over half (51%) of Gen Z consumers worldwide use social media to look up a brand versus 45% who turn to search engines, per GWI Core data from 2023.
Article
| Mar 1, 2024
Walmart makes a huge acquisition in hopes of taking on Amazon’s retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart’s prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial” Most Interesting Retailers List, a monthly ranking revealed on an episode of the “Behind the Numbers: Reimagining Retail” podcast.
Article
| Mar 1, 2024