NFTs are ideal to digitally represent real estate or artwork; but find opportunities in collectables, such as sports cards, key moments in sports, and rarities. Furthermore, “major brands are looking to use Flowcode to launch their own NFT collectibles,” noted Jim Norton, chief revenue officer at Flowcode. NFTs enable marketers to boost brand awareness and affinity.

Digital sports viewership continues to grow in the US but is also growing abroad—and both Disney+ Hotstar and Amazon Prime Video offer live sports streaming to Indian subscribers. Netflix, known for investing heavily in original content at home, is now beginning to do the same in India, but it may be too far behind the curve to compete with two existing services that have proven cultural impact.

Competition will be tighter than ever in 2022, with streamers doing all they can to stand out, whether it be live sports, gaming, or news. But Netflix will remain the most popular: 59.0% of US internet users will be monthly viewers in 2022, while 29.1% will watch HBO Max at least once per month. More like this:. Report: Insider Intelligence’s US Video Trends to Watch in 2022.

They're going to want to spread their risk a little bit because some of the media companies that have held NBA rights, particularly local sports broadcasters, have been hit hard, and you've seen this in MLB too, like with Diamond.

Looking ahead: The streaming landscape is changing, as streamers strike deals for live sports programming and introduce ad-supported tiers of membership. These factors create an increasingly enticing environment for disgruntled pay TV households to finally cut the cord.

They like live sports, but they like to be in moments that are culturally relevant. And they really pushed us on that. Yes, [it] need[s] to be efficient and effective in [its] message, but being part of culture and being part of conversation is at the core of what [it is].

To target this segment, cards will promote features like Cardless’ sports-team-affiliated cards and Citi’s ThankYou points, which can be donated to a chosen charity. Brands will build their presence on TikTok to reach its 45.7 million US Gen Z users. We expect TikTok to dethrone Snapchat as the generation’s most used social media platform in 2024.

Content has shifted online with the rise of subscription streaming services, with shows, movies, and even live sports now available on these platforms. Advancements in smart TV technology coupled with enhanced connectivity have made these devices increasingly affordable and user-friendly, transforming the way people consume television content and transforming CTV platforms in the process.

Lipsman notes Apple acquired the rights to Major League Baseball and Major League Soccer games and will become a bigger player in the acquisition of major TV sports rights in the near future. Apple TV+ also made a major leap this year, releasing several hit series like “Bad Sisters'' and “Severance,” and winning an Academy Award for Best Picture with “CODA.”

Sports, foreign markets, and other emerging battlegrounds mean Netflix will have to remain on its toes. Editor’s note: Our Connectivity & Tech Briefing also covered this story; here’s their take.

They may also talk about anything else—such as politics or sports—while creating playlists for listeners and taking live calls. Creators will also be able to pre-plan and schedule their programs and keep listeners informed about upcoming programming. Creators can also interact with their audience in real time without the need for a subscription, additional technology, or editing.

But The Wall Street Journal was just saying, Paul, Diamond Sports Group, which carries the games of over 40 major US sports teams on its Bally Sports brand of networks, is expected to file for bankruptcy quite soon, which is expected to lead to a renegotiation of rights fees.

In July, spending took an especially drastic dip thanks in part to a lack of major sporting events. July of last year had the Olympics, NBA Finals, and the Stanley Cup championship. Sporting events remain a proven, reliable bastion for ad spending, but there were much slimmer pickings this year.

Netflix’s decision to invest heavily in video games puts it in a different playing field than competing streaming services that have recently turned their attention to sports streaming rights and foreign markets to help make up for a near industrywide slowdown in subscriptions. Subscriber growth aside, Netflix is still enjoying the benefit of legacy among a field of newer streaming competitors.

Why it matters: US streaming giants are making bold moves to garner more subscribers: YouTube renewed its deal with Major League Baseball to stream live sports, Warner Bros. Discovery confirmed it plans to merge Discovery Plus and HBO Max into one streaming service, and Amazon acquired filmmaker MGM.

For example, ViacomCBS now has multiple subscription services (Paramount+, Showtime, BET+) and free apps (CBS News and Pluto TV), in addition to services like its sports app that require an authenticated pay TV login to stream television broadcasts. The expansion of streaming services also matters to users.

The NBC app benefits from a combination of linear and on-demand content as well as live sports broadcasts like the Olympics and Sunday Night Football. It has also drawn viewership with big titles available for exclusive streaming like “The Office” and “The Boss Baby 2.”. Looking ahead: Peacock will reach one-fifth of internet users by the end of this year.

Areas like VR fitness, immersive sports, concerts, and gaming events are compelling and open up various opportunities for brands to advertise on the platform.

Rogers Sports & Media: Building on the company’s sports broadcast rights holdings and 55 radio stations nationally, the company reports that it now has 4.8 million listeners. This includes its Frequency Podcast Network, an ad-supported streaming platform.

Apple’s investments in live sports like Major League Soccer and Major League Baseball, as well as Apple TV streaming, also offer opportunities for VR. More details on the Apple headset: A report from Bloomberg gives us some insights on Apple’s hardware and its unique features. The headset will be able to shift from VR to AR using a Digital Crown, similar to one on the Apple Watch and AirPods Max.

And don’t be surprised if it goes after other major sports rights when they come up, Lipsman added. Second, as it aggressively expands its Amazon Fresh footprint, Amazon will introduce more in-store retail media formats, including in-store digital signage, smoke screen overlays on cooler doors, and experimenting with other surfaces.

Higher education companies, sports teams, and nonprofits were the top-performing industries on TikTok, based on engagement rate per follower. Health and beauty, as well as home decor, ranked lowest on the list, but their engagement rates were still higher on TikTok than on other social platforms. Here are 3 reasons why TikTok may be out-engaging other social platforms:.

GM will partner with its dealers to deploy Level 2 charging stations (EVSE) for any EV customer at key locations like multi-unit dwellings, sports and entertainment venues, and colleges and universities.

I usually talk about either sports or shows. It's my time to recommend a good show we just started watching on Peacock, not really a platform I've watched shows on before. I think totally only one's Premier League. Marcus Johnson:. Love Island? It's amazing. Oscar Orozco:. No, no, no, no, no. I wouldn't talk about that publicly, but it's called Poker Face. Marcus Johnson:.

The company has introduced user-specific stations organized into a variety of categories, including news, music, and sports. Recommendations are personalized and based on the topics and influencers a user follows. Twitter (Finally) Tests an Edit Button. But there’s a catch. The long-awaited functionality became available to users of the company’s subscription service, Twitter Blue, in September.