Hypertargeted ads can raise consumer privacy concerns. That said, more than 75% of internet users worldwide said they were willing to give away their email address, brand interest, and name to receive personalized interactions, according to Airship and Sapio Research.
Article
| Sep 8, 2023
Mobile Measurement Enters the Eye of the Privacy Storm. In 2023, mobile measurement will get back on track. Apple’s AppTrackingTransparency (ATT) privacy framework, introduced in April 2021, has drastically reduced the amount of iOS tracking data available to advertisers and publishers.
Report
| Dec 1, 2022
Marketers, publishers, and media and tech companies have known for years that the third-party cookies and mobile IDs on which they built a thriving ad business would eventually disappear. What may have seemed like an abstraction in 2016 is now a looming reality: Google has said it will fully phase out Chrome cookies and potentially mobile IDs in late 2024. Google has repeatedly delayed this timeline, but even if the dates shift, it’s game time for the ad industry to accept and embrace the cookieless future.
Article
| Oct 24, 2023
Increased privacy measures (e.g., Apple’s ATT framework in iOS) have made targeting mobile social users more difficult, and many advertisers have pulled back their budgets. Reduced ad spending overall, reflected in our revised (lowered) estimate for global digital ad spending, is resulting from current economic uncertainty.
Report
| Jan 25, 2023
“With the further loss of data in an increasingly privacy-centric world, creative becomes more crucial, almost as its own targeting lever to help these social algorithms determine which content to serve to which person,” said Yantz. 2. Dynamic approaches to CTV.
Article
| Sep 7, 2023
Apple promotes privacy and security: It’s using features like facial recognition for access to Apple Pay and its efforts to provide data privacy, like its AppTrackingTransparency policy, to present itself as a challenger brand. Consumers view privacy and security as part of the product, not an extra or add-on that’s only available through a premium tier.
Article
| Aug 18, 2023
The debate over TikTok's potential security risks highlights the broader issue of data privacy and national security in the digital age. While TikTok has taken steps to safeguard protected US user data, those efforts haven’t assuaged the concerns of lawmakers or internet users in general.
Article
| Aug 21, 2023
Operational strength and cybersecurity. Privacy and data protection; prevention of financial crimes. Changes to financial market structure. Monetary policy implementation. How should payment incumbents prepare? Advise on regulatory development. Taking an active approach in the regulatory process can help ensure the safety and security of a potential CBDC.
Report
| Dec 16, 2022
Chart
| Nov 9, 2023
Source: Acxiom; MTM
The impact of Apple’s and other privacy changes has shocked the system. Digital ad targeting and measurement have been changed, permanently. Since the majority of time spent with social media occurs on mobile apps, AppTrackingTransparency has been especially debilitating for social networks, which now have a lot less data to work with. Macroeconomic headwinds aren’t easing.
Report
| Jan 24, 2023
Because in August, customer experience consultancy UserTesting found that folks are suspicious about AI being used in targeted ads. 70% of people were concerned about their privacy and personal data being used. Nearly 60% felt anxious about it being used specifically by marketers.
Audio
| Oct 17, 2023
It’s also rising in importance due to increasing privacy regulation and the impending deprecation of third-party cookies used for behavioral ad targeting, as well as to enable closed-loop measurement for in-store sales. We asked respondents to evaluate two dimensions of first-party data: first-party consumer insights data and omnichannel sales data. Amazon Ads topped the ranking on first-party data.
Report
| Sep 12, 2023
Chart
| Nov 14, 2023
Source: Cisco Systems
“We have a massive amount of data, captured in a privacy-compliant way, that we captured regarding your sales, your interests, and your behavior. And really, we do that so we can make your experience better,” Frank Ogura, director of product management and user experience for BJ’s, said at last week’s eTail event in Boston.
Article
| Aug 28, 2023
Lee said loss of data signals due to privacy changes prompted Vital Proteins to focus on media mix modeling (MMM) to measure performance while moving away from multitouch attribution (MTA). “And what that is, is it’s taking a lot of historical data, both online and offline, to really show more correlation of various attributes and campaigns to sales results and brand lift,” she said.
Article
| Sep 8, 2023
I think it's one of these key things where there's been so much coverage of late in terms of privacy and how much consumers expect privacy. Sure, but I think that what they're really looking for is a pretty legitimate value exchange.
Audio
| Oct 24, 2023
Clean rooms ingest data in different ways with uneven rules for pairing data and protecting privacy, a leading concern for clients. As privacy regulations evolve, better standards will need to be developed—something the Interactive Advertising Bureau (IAB) is pursuing. Leakage.
Report
| Dec 7, 2022
Article
| Oct 12, 2023
Users are concerned about privacy with regard to shipping and payment, as well as the glut of Shop videos already taking over their feeds. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Sep 13, 2023
Which for all intents and purposes is a massive breech of privacy. Then there's another thing, protections to help keep children safe online could muddy the waters and have a significant impact on freedom of speech. There's no great clarity, for example, on what "harmful content" actually means.
Audio
| Oct 20, 2023
And I know the conversation industry is often about privacy. And in many cases, consumer privacy is an important part of the impetus behind both the laws being passed and the decisions that companies are making. But I would say that data protection from a business standpoint is more important to these companies and that they care about their consumers.
Audio
| Sep 13, 2023
Forecasts
| Mar 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 15, 2023
Source: Insider Intelligence | eMarketer
Federal regulation around tech has just always been slow in the US, and we're seeing a lot more action on a state level which could lead to these really fractured, scattered rules like the ones that exist around data privacy. Marcus Johnson:. Everything else. Daniel Konstantinovic:. But to your point, yeah, AI is not a very popular technology.
Audio
| Oct 31, 2023