I think that they're going to sort of look like the AI influencer. That's what an advertisement from a person is. It's a recommendation. So you're going to need that AI to somehow win over consumer trust. Jeremy Goldman:. And bear in mind, we've seen some of this to some degree with some early tests and snaps.
Audio
| Nov 1, 2023
Meanwhile, new apps will provide marketers with other avenues to reach users, such as organic and influencer marketing. And 2023’s breakout app may be one we haven’t even heard of yet. The wave of tech layoffs has created a wide network of unemployed talent with time—and resources—to develop “the next big thing.” Marketers should enter 2023 prepared for more change.
Report
| Jan 25, 2023
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Audio
| Apr 24, 2024
Continue to invest in influencer partnerships on Instagram. Brand-influencer partnerships aren’t going away. In fact, we expect they’ll get stronger. Retailers and Ecommerce Firms. Forget about native checkout. It’s a need-to-have for Meta, but it’s only a nice-to-have for brands.
Report
| Oct 24, 2022
Some larger influencers can (quite literally) afford to forgo new brand sponsorships, while demand among smaller influencers will grow. Predictions. Increases in social commerce will create more influencer sponsorship opportunities for marketers. Marketers will gravitate toward influencers with smaller followings to get more bang for their buck.
Report
| Dec 3, 2021
Gen Z expects authenticity from influencers. Millennials using Instagram could identify an influencer and follow them. But TikTok has flipped the script on who can go viral, meaning pretty much anyone can become an influencer.
Article
| Jul 19, 2023
It’s taking steps to address the rising competition by working with influencers and launching a new TikTok-like in-app shopping feed, Inspire, that supports images and videos. But Amazon still dominates US ecommerce. By our estimates, Amazon’s US retail ecommerce sales—including both first-party and third-party sales—will be worth over five times those of its nearest rival, Walmart.
Report
| Aug 14, 2023
And there's also the importance of influencers. With creators on TikTok, they have much stronger engagement via video than say on a platform like Facebook where influencers don't really play a role. Jasmine Enberg:. Yeah, I was just going to say, I think Sky is spot on. Influencers are key here.
Audio
| Aug 2, 2023
Some 44% of communications specialists worldwide said that using social commerce and improving processes to shorten the path to purchase would be a top trend for influencer marketing in 2022, per a September 2021 Influencer Intelligence survey. That was behind only AI-powered conversation and personalization within influencer marketing campaigns (49%).
Report
| Mar 30, 2022
But it could make partnerships more transactional and finite; if Creative Challenge becomes highly successful, then brand ambassadorships, a leading type of influencer partnership, could wane.
Article
| Jun 28, 2023
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| Oct 17, 2023
Source: Ascend2; Zoominfo
Brand ambassadorships are the perfect marriage between brand affinity and influencer marketing. The creators already love the product, so the content they create feels more authentic. It also gives brands a deeper connection with the consumer, helping them to understand what drives customer loyalty. This was originally featured in the Retail Daily newsletter.
Article
| Jul 21, 2023
Some larger influencers can (quite literally) afford to forgo new brand sponsorships, while demand among smaller influencers will grow. Noteworthy in Key Industries. Social Media. Social Platforms Will Expand Creator Tools for Smaller Influencers.
Report
| Nov 22, 2021
Only good experiences on TikTok by influencers who I follow and watch. I watched several videos before I buy a product, but yep. Buy through TikTok shop a lot. Marcus Johnson:. This has become a big commercial for TikTok Shop and Humane. Evelyn Mitchell-Wolf:. I don't know. I don't think we're... Carina Perkins:. I'm not sure about Humane. Marcus Johnson:. Not really Humane. Yeah, sorry Humane.
Audio
| Nov 30, 2023
TikTok needs to find the right influencer-product-audience fit. The platform is also laying the groundwork for a professionalized livestreaming environment, limiting broadcasting to ages 18 and older. Chinese players will seek cross-border ecommerce.
Report
| Dec 8, 2022
Kristen Dolzynski, chief design officer of underwear D2C Parade, called this approach “moving away from the old influencer model,” where influencers primarily focused on selling products, and toward a new model where creators share stories of how to use those products. 2. Emphasize health and wellness benefits for unlikely products.
Article
| Jul 19, 2023
Current’s score could owe to a seemingly unrelated strategy: influencer marketing. Its use of influencers allows it to reach its young target audience via trusted sources, which may feed into a reputation for general trustworthiness and a sense that Current understands and respects the privacy of its customers. What It Means for Neobanks.
Report
| Sep 13, 2022
Q4 was another turbulent quarter for social media: Support for a US ban on TikTok grew; Elon Musk announced he would step down from Twitter once he finds a replacement; and Meta suffered its first-ever major round of layoffs. But there were still bright spots for marketers.
Report
| Dec 23, 2022
YouTube is the OG of influencer marketing platforms, and it’s still home to some of the world’s top creators. It’s lost some ground to TikTok in terms of brand-influencer partnerships, but YouTube is still a solid choice for brands looking to partner with creators. Creators, Commerce, and Shorts Are the Path Forward.
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| Jun 22, 2022
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| Oct 17, 2023
Source: Sitecore
I am really into fashion and I just cannot stop Instagram influencers. It's a bad habit. Marcus Johnson:. Uh-oh. Jeremy? Jeremy Goldman:. Yeah, it's a bad habit for the bank account, right? I have another bad habit, which is serial killer shows on Max. Marcus Johnson:. Huh.
Audio
| Oct 24, 2023
And then Logan Paul, that's one of the biggest YouTube creators, he had the first Super Bowl advertisement with an influencer product. So it really shows something that these huge influencers... Sorry. Go ahead, Andrew. Andrew Lipsman:. Yeah. Can we talk about Prime first if I love the fact that it was Prime on Prime Day.
Audio
| Jul 19, 2023
Social media users trust and enjoy influencer content. Canadian respondents liked influencer content 2.5 times more than they did brand content, according to a September 2021 survey by market research panel Caddle. Almost two-thirds (64%) followed influencers because they liked the content, and 41% followed to learn about new products.
Report
| Aug 19, 2022
Several major influencer marketing firms are also expected to have a major presence, including Whalar and Influential, which is taking over prime beach real estate previously held by Twitter. Influencer marketing has become a permanent line item on most brands’ budgets. Spending will continue to increase as campaign prices rise, ad market dynamics shift, and ad creative continues to trend more native.
Article
| Jun 16, 2023
Meanwhile, Tarte Cosmetics’ lavish influencer trip to Dubai in January sparked controversy, with many onlookers calling the event “tone-deaf.”. Underlying nearly all of these reasons is the simple fact that consumers’ purse strings have tightened.
Article
| Feb 22, 2023