More businesses engage with creators: $5 billion will be spent on influencer marketing this year, up more than $1 billion from 2021, in part driven by the return of travel and travel marketing.
Article
| Sep 30, 2022
Whether shopping online or in physical stores, most US consumers prefer to use mobile devices to engage with loyalty programs, and less than half prefer email, according to Yotpo’s survey.
Article
| Nov 29, 2022
Digital ad spending by Germany’s retailers and travel firms will climb rapidly this year. By contrast, automakers’ ad outlays will rise modestly, but reach €1.26 billion ($1.49 billion).
Report
| Sep 23, 2022
Mentions of inflationary language on Yelp increased 4% in Q3 as compared to the previous quarter and 22% year over year (YoY), according to a publication from the business review platform.
Article
| Oct 26, 2022
Over half (53%) of executives worldwide say their leading concern regarding their digital advertising strategy is being able to reach target audiences effectively at scale, per IDC.
Article
| Jun 30, 2023
With an increasing number of ways to discover, research, and buy products, the customer journey is becoming less linear and more spread across touchpoints in the physical and digital worlds. We break down these changes and what retailers need to do to stay in touch with their consumers.
Article
| Mar 7, 2023
We predict consumer spending will remain strong this holiday season with 7.0% growth to $1.297 trillion, though much of the gain will be due to inflation. But competing crosscurrents driving consumer demand will also determine how the season performs. Here’s our take on which factors are most likely to dominate.
Article
| Oct 19, 2022
Riot Games’ launch of its animated series “Arcane” shows the importance of meeting fans where they are: The developer’s Netflix-exclusive show will be promoted across all of its video games and will premiere live on Twitch.
Article
| Nov 4, 2021
Private label brands have taken on increasing importance in retailers’ arsenals on the heels of positive consumer sentiment. This report looks at how retailers can use store brands to bolster their product assortment and thus increase their margins.
Report
| Apr 5, 2022
Many US companies are cutting their investments in China: The country’s COVID-related lockdowns have led many retailers and brands to shift manufacturing elsewhere to avoid disruptions.
Article
| Nov 9, 2022
During the Great Recession, widespread unemployment, declining housing values, and general uncertainty caused many changes in shopping behavior, and some of these changes were a surprise.
Article
| Sep 20, 2022
After two years of dramatic highs and lows for various industries, digital ad spending growth rates will settle into relatively similar patterns for the 10 industries we track. However, aggregate spending will remain vastly different.
Report
| Aug 29, 2022
Amazon’s second shopping event for Prime members will take place October 11 and 12. The event, called the Prime Early Access Sale, will be virtually the same as Amazon’s Prime Day held earlier this year.
Article
| Sep 27, 2022
Social commerce has shortened the path to purchase, allowing consumers to move through the purchase journey from discovery to checkout within one app.
Article
| Dec 9, 2021
Over the past month, we’ve seen ad updates from all the major players, from Meta’s generative AI ads to Google’s attempts to decrease clutter. Here’s what they mean for advertisers.
Article
| Apr 7, 2023
We expect buy now, pay later (BNPL) users and payment value to continue growing in the coming years, despite a perfect storm of rising investor and regulatory scrutiny, increasing competition, and worsening economic conditions.
Report
| Oct 4, 2022
Retailers are adapting to the changing market by focusing on digital tactics that drive demand for in-store shopping to meet evolving customer needs and expectations. Here’s what you need to know.
Article
| Feb 3, 2023
Insider Intelligence spoke with Katie Spies, founder and CEO at raw dog food brand Maev, about shifting consumer demographics and her mission to create a pet brand for the millennial consumer.
Article
| Jul 7, 2022
Insider Intelligence spoke with Angelic Vendette, vice president and head of marketing of Alo Yoga and Alo Moves.
Article
| Mar 11, 2022
Get the correct answers to our Big Question quiz in the eMarketer Retail Daily newsletter from Insider Intelligence.
Article
| Apr 10, 2023
Economic uncertainty caused investors to grow cautious: Even so, there were several significant acquisitions in 2022.
Article
| Dec 29, 2022
Chart
| Jul 20, 2023
Source: Insider Intelligence | eMarketer; Bizrate Insights
US social ad spend growth will near 9% this year and return to double digits in 2024, per our forecast. Last year’s 3.6% increase reflects a normalization after 2021’s rapid growth, as well as targeting challenges resulting from Apple’s AppTrackingTransparency framework.
Article
| Feb 28, 2023
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer
Chart
| Aug 1, 2023
Source: Insider Intelligence | eMarketer