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| Oct 26, 2023
Source: Yano Research Institute
The UK is one of the world’s most advanced ecommerce markets—and it was chosen as the first location outside of Asia-Pacific for TikTok Shop. But it’s still playing catch-up with social commerce. There will be 16.7 million social buyers in the UK in 2023. That’s 29.4% of the population—putting the UK ahead of the rest of Europe when it comes to social buying.
Report
| Dec 1, 2023
Article
| Jan 21, 2022
While this won’t be far behind North America’s 111.5 million, it will be significantly below user numbers in Latin America, the Middle East and Africa, and Asia-Pacific. As a percentage of the population, the picture is better. With 22.4% of the total population active on the platform, Western Europe sits behind only North America and Latin America.
Report
| Aug 25, 2023
Forecasts
| Jan 13, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 13, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Jan 13, 2023
Source: Insider Intelligence | eMarketer
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| Jan 13, 2023
Source: Insider Intelligence | eMarketer
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| Jan 13, 2023
Source: Insider Intelligence | eMarketer
Cash is on the decline everywhere, accounting for at most 44% of point-of-sale (POS) transaction value regionally and just 18% globally in 2021. Its share will drop to 10% worldwide by the end of 2025, with North America, Asia-Pacific, and Europe leading the charge away from physical money.
Article
| Apr 13, 2022
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| Oct 18, 2023
Source: All View Cloud (AVC); Askci
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| Oct 18, 2023
Source: All View Cloud (AVC); Askci
Southeast Asia drives connectivity growth in Asia-Pacific. Asia-Pacific is the second-fastest-growing region for internet users, accounting for over half of internet users worldwide. Of the 15 countries with the highest internet user penetration this year, nearly 50% will be in Asia-Pacific. For smartphone user penetration, 50% of the top 10 will be in the region.
Report
| Apr 25, 2023
The reacceleration in Asia-Pacific will have a huge impact on worldwide figures. Just over a third of worldwide ad spending takes place in Asia-Pacific, a region that used to be a major engine for the ad industry. When growth in the area dropped last year to 3.5% for total ad spend, and 5.0% for digital, worldwide growth was inevitably going to land in the single digits.
Report
| May 11, 2023
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| Oct 17, 2023
Source: Intage Group
UK shoppers love to buy, but they don’t like to be sold to in quite the same way as their peers in Asia-Pacific, where social commerce is so embedded in the culture. However, just as TikTok was able to fill the gap between social and video, so it promises to be the bridge between shopping and entertainment. Sources. Finances Online. TrueList. Toluna.
Report
| Jul 25, 2023
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| Oct 13, 2023
Source: iiMedia Research
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| Oct 12, 2023
Source: Counterpoint Technology Market Research
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| Oct 12, 2023
Source: Counterpoint Technology Market Research
Post-pandemic, China’s economy, including its retail sector, faces a pivotal moment. On one hand, all travel restrictions have been removed. But on the other, consumption has been dragged down by a deflated property sector and high youth unemployment, among other difficulties. For brands and retailers, the conundrum has created nearly unprecedented challenges to growth.
Article
| Apr 11, 2024
It partnered with merchants and mobile wallets to offer customers coupons and discounts across select markets in Asia-Pacific and Europe.
Article
| Dec 19, 2022
OTT digital video services are now popular everywhere, although fee-based sub OTT is not yet mainstream in every country. The outlook is positive for both free and paid OTT around the world, but growth will slow significantly.
Report
| Dec 15, 2023
The ad spending winter of 2022 and early 2023 was mild and short-lived, as we predicted. And after a solid H2 2023, things are looking up across the board for 2024.
Report
| Jan 10, 2024
Our first-ever worldwide forecast for retail media ad spending shows enduring momentum and lots of good news for Amazon and other ecommerce platforms around the world.
Report
| Feb 7, 2024
The Latin American economy is on the upswing, with digital innovation in the driver’s seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.
Report
| Jan 4, 2024