Chart
| Nov 30, 2023
Source: PwC
Chart
| May 18, 2022
Source: Advertiser Perceptions
Chart
| Aug 2, 2022
Source: Adjust; TikTok
Chart
| Dec 21, 2021
Source: AppsFlyer
Operational strength and cybersecurity. Privacy and data protection; prevention of financial crimes. Changes to financial market structure. Monetary policy implementation. How should payment incumbents prepare? Advise on regulatory development. Taking an active approach in the regulatory process can help ensure the safety and security of a potential CBDC.
Report
| Dec 16, 2022
The impact of Apple’s and other privacy changes has shocked the system. Digital ad targeting and measurement have been changed, permanently. Since the majority of time spent with social media occurs on mobile apps, AppTrackingTransparency has been especially debilitating for social networks, which now have a lot less data to work with. Macroeconomic headwinds aren’t easing.
Report
| Jan 24, 2023
Chart
| Nov 20, 2023
Source: Advertiser Perceptions; InMobi
Chart
| Nov 20, 2023
Source: Advertiser Perceptions; InMobi
Marketers, publishers, and media and tech companies have known for years that the third-party cookies and mobile IDs on which they built a thriving ad business would eventually disappear. What may have seemed like an abstraction in 2016 is now a looming reality: Google has said it will fully phase out Chrome cookies and potentially mobile IDs in late 2024. Google has repeatedly delayed this timeline, but even if the dates shift, it’s game time for the ad industry to accept and embrace the cookieless future.
Article
| Oct 24, 2023
Clean rooms ingest data in different ways with uneven rules for pairing data and protecting privacy, a leading concern for clients. As privacy regulations evolve, better standards will need to be developed—something the Interactive Advertising Bureau (IAB) is pursuing. Leakage.
Report
| Dec 7, 2022
There are still major obstacles that stop attention-based metrics from replacing viewability, like their lack of standardization and unresolved questions around scalability and privacy compliance. Use this chart:. Determine metrics for ad measurement. Prioritize attention versus viewability. More like this:. Attention Metrics 2023 (Insider Intelligence subscription required).
Article
| Sep 7, 2023
The company has spent more money upgrading its AI tech to address the impact of Apple’s privacy changes than it has on its plans for the metaverse, according to a senior Meta staffer. Meta will continue growing its suite of AI-powered products with the launch of Lattice and AI Sandbox. Still strong: “Many people think that Facebook is old and tired and not relevant anymore,” Williamson said.
Article
| Sep 8, 2023
Forecasts
| Mar 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 15, 2023
Source: Insider Intelligence | eMarketer
Forecasts
| Mar 15, 2023
Source: Insider Intelligence | eMarketer
Hypertargeted ads can raise consumer privacy concerns. That said, more than 75% of internet users worldwide said they were willing to give away their email address, brand interest, and name to receive personalized interactions, according to Airship and Sapio Research.
Article
| Sep 8, 2023
Chart
| Nov 9, 2023
Source: Acxiom; MTM
Because in August, customer experience consultancy UserTesting found that folks are suspicious about AI being used in targeted ads. 70% of people were concerned about their privacy and personal data being used. Nearly 60% felt anxious about it being used specifically by marketers.
Audio
| Oct 17, 2023
I think it's one of these key things where there's been so much coverage of late in terms of privacy and how much consumers expect privacy. Sure, but I think that what they're really looking for is a pretty legitimate value exchange.
Audio
| Oct 24, 2023
“With the further loss of data in an increasingly privacy-centric world, creative becomes more crucial, almost as its own targeting lever to help these social algorithms determine which content to serve to which person,” said Yantz. 2. Dynamic approaches to CTV.
Article
| Sep 7, 2023
Apple promotes privacy and security: It’s using features like facial recognition for access to Apple Pay and its efforts to provide data privacy, like its AppTrackingTransparency policy, to present itself as a challenger brand. Consumers view privacy and security as part of the product, not an extra or add-on that’s only available through a premium tier.
Article
| Aug 18, 2023
Heed privacy concerns. Wearables can provide marketers with rich data streams related to health—but make sure to have a clear opt in from users, as that has tripped up other companies collecting health data. Sources. Canalys. CCS Insight. Counterpoint Technology Market Research. International Data Corporation (IDC). Momentive.
Report
| Feb 24, 2023
Chart
| Nov 14, 2023
Source: Cisco Systems
The debate over TikTok's potential security risks highlights the broader issue of data privacy and national security in the digital age. While TikTok has taken steps to safeguard protected US user data, those efforts haven’t assuaged the concerns of lawmakers or internet users in general.
Article
| Aug 21, 2023
Article
| Oct 12, 2023