Among US social network users, those ages 18 and older will spend an average of 1 hour, 40 minutes per day on those platforms in 2022, the same amount as last year. This figure is peaking after pandemic restrictions fueled a rapid rise in social media use over the past two years, and it will decline by 2 minutes next year.
Article
| Jun 6, 2022
Offering users 3% at PayPal merchants and 2% elsewhere can help PayPal achieve the user engagement goals it outlined earlier this year.
Article
| Apr 5, 2022
Next year, connected TV (CTV) ads will move from conception to creative to production faster. That’s according to Michael Hopkins, vice president of go to market at MNTN, who spoke this week on our “Behind the Numbers: The Daily” podcast.
Article
| Dec 1, 2022
On today's episode, we discuss why time spent online is falling, how folks use social media, and people's changing search behaviors. "In Other News" we talk about the most interesting developments to come out of this year’s MWC event. Tune in to the discussion with our analyst Bill Fisher and Angela Wiesenmüller, vice president of global demand generation at Meltwater.
Audio
| Mar 6, 2023
As privacy regulations and third-party cookie deprecation change the digital landscape, brands are seeing poor performance from what were once primary growth channels. Now, in a swing back in time, brands are re-evaluating top-of-the-funnel forms of marketing like TV to drive performance. In this video, Marketing Architects' Angela Voss shares how recent progress in automatic content recognition technology, programmatic buying, and more has helped brand marketers see the impact of TV and the benefits of sticking with it.
Video
| Aug 1, 2022
Today’s privacy-focused ecosystem has fundamentally altered how marketing performance is measured. Ever resilient, most marketers are turning to technology like AI to ensure they can still measure performance and provide personalized experiences, recent Salesforce research has found.
Article
| Oct 13, 2022
On today's episode, we discuss why TikTok isn't as algorithmically driven as we once thought, the significance of its less expensive ad rates, and the likelihood of a US ban. "In Other News," we talk about Americans' brand engagement on social platforms and some upcoming milestones for social media in 2023. Tune in to the discussion with our analyst Jasmine Enberg.
Audio
| Feb 1, 2023
Meta’s response to ATT could turn off agencies: While AI and automation are improving CPMs, some marketers complain about a lack of control.
Article
| Mar 1, 2023
Orders made via buy now, pay later (BNPL) increased 85% over Cyber Five, according to Adobe Analytics. “It’s a win-win for retailers” as it increases basket size and boosts conversion rates, our analyst Grace Broadbent said on the “Behind the Numbers: Reimagining Retail” podcast.
Article
| Dec 16, 2022
Marketers across five leading verticals all allocated more than 50% of video impression share to connected TV (CTV), according to a 2021 Innovid report, illustrating CTV’s position as a mainstream way of consuming content.
Article
| Jun 13, 2022
YouTube gains views on connected TVs: Our look at quarterly digital video trends also shows midterm elections are boosting local TV ad spending.
Article
| Jul 8, 2022
They were aided by high interest rates and low loan delinquencies. But this year, the effects from persistent inflation and the failed mini-budget still lurk.
Article
| Feb 24, 2023
Facebook Reels’ global rollout comes with fresh ad formats: The new banner and sticker ads both attract creators to the platform and offer marketers performance ad options for short-form video.
Article
| Feb 24, 2022
Airbnb doesn’t need performance marketing: The company’s shift away from search in 2019 has helped, but not everyone can replicate it.
Article
| Nov 7, 2022
L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.
Video
| Mar 23, 2022
On today's episode, we discuss what to make of Amazon's 2% decline in online store sales, how to interpret its advertising service's 19% revenue growth, and why the company is rethinking its Amazon Fresh strategy. "In Other News," we talk about how Pinterest views the future of shoppable video and how malls are resurging. Tune in to the discussion with our analyst Andrew Lipsman.
Audio
| Feb 13, 2023
With OpenAI’s new GPT Store, an Apple App Store-like interface that opened earlier this month, SEO professionals can share their own custom versions of ChatGPT with premium subscribers. But these collaborative innovations aren’t without their challenges. Generative AI can’t do everything, and it can be hard to vet new tools in the store.
Article
| Jan 25, 2024
Free ad-supported streaming TV (FAST) services like The Roku Channel, Tubi, and Pluto TV will bring in tens of millions of viewers this year, though time spent with the platforms isn’t comparable to that of Netflix or YouTube, according to our forecast. Still, marketers should keep an eye on these streaming services, especially those with parent companies like Paramount or Fox that may be able to spin free viewers into paid members.
Article
| Jun 9, 2023
While other publishers have struggled in the wake of Apple’s AppTrackingTransparency (ATT), Apple Search Ads has tripled its market share of mobile advertising since the first half of 2020, according to AppsFlyer’s latest “Performance Index.”
Article
| Oct 18, 2022
We expect relatively strong performance on Prime Day despite a slow start to the year for Amazon and other etailers.
Article
| Jun 13, 2022
On today's episode, we discuss how inflation is changing consumer behavior, whether 15-minute delivery is too good to be true, the potential of Apple's realityOS, how much of the information shoppers give retailers is false, the ceiling to spending time on TikTok, an unpopular opinion about buying things from TV ads, pets' roles in Americans' lives, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.
Audio
| Jun 10, 2022
MoneyLion acquired digital media firm Malka Media to bolster its marketing and boost engagement on its platform.
Article
| Nov 18, 2021
Since bringing its retail media capabilities in-house, grocery giant Kroger continues to develop its self-service strategy for advertisers, Cara Pratt, SVP, Kroger Precision Marketing at 84.51°, recently told EMARKETER.
Article
| Mar 4, 2024
New AI Tools for Marketers: Salesforce and Adobe launch generative AI products aimed at streamlining workflows and bolstering campaign performance through customization.
Article
| Jun 9, 2023
YouTube’s streaming lead is solidified: The platform enjoyed a yearlong reign as the leading streaming service, strengthening its position in measurement negotiations.
Article
| Feb 20, 2024