To achieve their financial goals, Gen Zers choosing this educational path need nuanced banking products and marketing tactics.
Article
| Apr 15, 2024
Global smartphone shipments are up 7.8% YoY in Q1. Samsung leads, Apple slips, and Chinese brands gain.
Article
| Apr 15, 2024
On today's podcast episode (part 1), we discuss why consumers are using GenAI to look up health information, how physicians feel about it, and how this stacks up against other health-related internet searches. Tune in to the discussion with our analyst Rajiv Leventhal.
Audio
| Apr 15, 2024
Discounts are the leading reason consumers currently participate in a loyalty or reward program, cited by 48% of US adults, according to October 2023 data from Merkle.
Article
| Apr 15, 2024
Sales growth for cosmetics and beauty will increase at more than twice the rate online than through physical retail channels this year, according to our February 2024 forecast. While ecommerce is stealing market share, its sales only tell a portion of the buying story. Physical stores are still key to discovering beauty products and brands, finding the right shades, and testing formulations—and Walmart is making use of its omnichannel footprint to take advantage. Here’s how.
Article
| Apr 15, 2024
Criteo’s layoffs can be linked to cookie deprecation: The ad tech firm laid off 140 employees months after saying cookie deprecation would cost it $40 million.
Article
| Apr 15, 2024
CTV is not immune to cookie deprecation.
Article
| Apr 15, 2024
Here are five charts that reveal the scale and outlook for CTV from the perspective of its access points.
Article
| Apr 15, 2024
BNPL is still a small retail payments player. While 73% of US consumers said they’d heard of BNPL in 2022, just 5.8% said they’d used it at least once over a 30-day period. US BNPL value will hit $80.77 billion in 2024, per our forecast—just 1.1% of total US retail sales.
Article
| Apr 15, 2024
JPMorgan Chase launched its Chase Media Solutions ad unit earlier this month. The venture looks a lot like a retail media network (RMN), with one important distinction—Chase is not a retailer. But because it’s monetizing purchase data, Chase Media Solutions operates a lot like an RMN.
Article
| Apr 15, 2024
A quarter of US shoppers are influenced to buy products via ads on retailers’ websites, according to new research from Intellias, as reported by Search Engine Land. This is compared with just 13% of consumers who are influenced by ads on third-party marketplaces and 14% who buy after seeing social media ads.
Article
| Apr 15, 2024
More subscription video streaming services are pushing advertising. At the same time, free ad-supported streamers are gaining viewers. These developments provide advertisers with more options to find audiences.
Article
| Apr 15, 2024
After spending 2023 making improvements to product inventory and the customer experience, Rent the Runway is turning its attention back to marketing by expanding into new channels and tailoring its content.
Article
| Apr 15, 2024
Generative AI is yet to have a profound impact on media plans and marketing workflow.
“The promise of genAI is to ultimately achieve a digital dream state of advertising…where the right message reaches the right consumer on the right platform at the right time,” our analyst Max Willens said on an episode of the “Behind the Numbers” podcast. “But right now, the costs associated with those technological capabilities are not there, nor has the ROI been worked out … We’re a ways away.”
Article
| Apr 15, 2024
On today's podcast episode (part 2), we discuss how doctors are using GenAI to deliver healthcare, how patients feel about it, and why you may climb into a large AI-driven box for your next primary care visit. Tune in to the discussion with our analyst Rajiv Leventhal.
Audio
| Apr 15, 2024
Gopuff looks to diversify its revenue streams: The company launched a platform to allow brands to fulfill ecommerce orders on their own websites.
Article
| Apr 15, 2024
Many creators are reporting a deal drought, even as marketers are increasing their influencer budgets. That’s because the dynamics of the influencer-brand deal landscape are evolving.
Report
| Apr 12, 2024
Store card revenues fell throughout 2023, and the CFPB’s late fee cap won’t help. We look at how retailers like Target are coping
Article
| Apr 12, 2024
Self-reported spending is down 6% among US teens (which includes Gen Alpha and Gen Z consumers), but they are still shelling out on beauty, according to Piper Sandler’s latest Taking Stock with Teens survey.
Article
| Apr 12, 2024
As third-party cookies go away, “The question you need to be asking yourself is, ‘Are you data rich, or are you data poor,’” Joshua Lowcock, president of Quad Media, said on our recent webinar.
Article
| Apr 12, 2024
On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Apr 12, 2024
77% of B2B decision-makers worldwide leverage chat tools for product discovery, according to January 2024 data from Forrester Consulting and Zoovu.
Article
| Apr 12, 2024
Cooking recipes are the most popular form of influencer-created social media content, according to 51% of worldwide social media users, per a February 2024 report from Snap Inc. and IPG Magna.
Article
| Apr 12, 2024
As connected TV gradually eclipses linear, the measurement space continues to evolve. The market’s in for another year of transitioning from a single dominant currency to multiple currencies.
Report
| Apr 11, 2024
AI influencers on TikTok could streamline ads but threaten real creator incomes: Balancing innovation and authenticity could prove challenging.
Article
| Apr 11, 2024