Meanwhile, teens get far more attention than their sheer numbers dictate; there will be just 18.5 million social users ages 12 to 17 this year. Adults have jobs and spending power, and they’re far more stable in their social preferences than teens are. Meta is still bigger than everyone else. Facebook is in slight decline, but its dominance remains unrivaled.
Report
| Jul 6, 2023
Square opened its Cash App ecosystem to 13-17 year olds under parental supervision in the hopes of creating life-long users.
Article
| Nov 5, 2021
Among US teens ages 12 to 17, 87.6% will use YouTube monthly this year, while 65.3% will use TikTok, according to our forecasts. YouTube’s penetration is reaching a ceiling, while TikTok’s is still rising fast; YouTube will rise just 1.5 percentage points this year compared with 2020, while TikTok will be up more than 13 points (from 51.7%).
Article
| Mar 8, 2022
Spotify is the No. 1 digital audio service among US teens and adults, with 35% digital audio listeners ages 12 and older using that platform the most. YouTube Music comes in at No. 2, with 18%, while Pandora rounds out the top three at 15%.
Article
| May 31, 2022
Remember—Gen Z is more than just teens. Although the 12-to-17 age group is an important component of this generation, it also includes people younger and older than that. Evaluating social usage growth by age instead of by generation shows a very different pattern.
Report
| Jun 16, 2022
Meanwhile, teens get far more attention than their sheer numbers dictate; there will be just 18.5 million social users ages 12 to 17 this year. Adults have jobs and spending power, and they’re far more stable in their social preferences than teens are. Meta is still bigger than everyone else. Facebook is in slight decline, but its dominance remains unrivaled.
Article
| Jul 11, 2023
Among US teens ages 12 to 17, 87.6% will use YouTube monthly this year, while 65.3% will use TikTok, according to our forecasts. YouTube’s penetration is reaching a ceiling, while TikTok’s is still rising fast; YouTube will rise just 1.5 percentage points this year compared with 2020, while TikTok will be up more than 13 points (from 51.7%).
Article
| Aug 1, 2022
Snapchat is more popular than TikTok among Gen Z teens. That means Gen Z ages 12 to 17 versus Gen Z adults who are ages 18 to 24. And this was a fascinating finding for me because a lot of times we tend to lump Gen Z into one group, but as you dig deeper into their media habits and their behaviors and their preferences, they are incredibly different.
Audio
| Aug 8, 2023
Teens continue to leave Facebook, and the platform won’t be able to reverse that trend in 2022 or beyond. But in a surprising twist, the average age of a Facebook user is also starting to decrease.
Article
| Jan 25, 2022
TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.
Report
| Jan 18, 2022
Instagram’s new safety controls for teens could hurt attempts to attract them: The features are intended to halt harmful content, but teens were already losing interest in the platform, and additional limits could be counterproductive.
Article
| Dec 8, 2021
Among US teens ages 12 to 17, 87.6% will use YouTube monthly this year, while 65.3% will use TikTok, according to our forecasts. YouTube’s penetration is reaching a ceiling, while TikTok’s is still rising fast; YouTube will rise just 1.5 percentage points this year compared with 2020, while TikTok will be up more than 13 points (from 51.7%).
Report
| Mar 7, 2022
However, TikTok’s user base is broadening, so it’s important to remember that its users aren’t just teens. We estimate that about 18% of TikTok’s US users will be between the ages of 12 and 17 this year, while nearly half will be between the ages of 18 and 34. How should brands navigate brand safety concerns on TikTok?
Article
| Apr 1, 2022
Children and teens have easy access to digital video even though they may lack payment credentials. This year, the population penetration rate will be 39.7% for children up to age 11 and 91.8% for those ages 12 to 17. Seniors (those ages 65 and older) will be the fastest-growing age category this year. Its 9.0% growth over last year is more than four times the total average growth rate.
Report
| Nov 14, 2022
December 12, 2023. Young at heart: What is the top platform among US teens ages 13 to 17? A) YouTube. B) TikTok. C) Snapchat. D) Instagram. Some 93% of US teens use YouTube, according to Pew Research. December 9, 2023. B2B2AI: True or false? Less than half of B2B organizations worldwide have generative AI guidelines. True.
Article
| Sep 7, 2022
Facebook has a well-documented teen problem that extends into the broader Gen Z category, according to our forecasts. This year, the platform will lose 6.5% of its UK users ages 12 to 17 and another 3.6% of those ages 18 to 24. Contrast that with Snapchat’s popularity, and the Gen Z social mindset becomes clear.
Report
| Feb 24, 2022
Snapchat won’t make significant gains outside the teen demographic. In 2022, 91.8% of internet users in the 18 to 24 age category will be Snapchat users. This will be 2 percentage points up on 2021’s figure. The same gain will be seen in the 12 to 17 age group, albeit penetration will be lower, at 62.5%. This age group will also see the largest proportional gains year over year through to 2025.
Report
| Jan 18, 2022
Chart
| Jan 30, 2023
Source: Autorité de Régulation des Communications électroniques et des Postes (ARCEP); Centre de Recherche pour l'Étude et l'Observation des Conditions de Vie (CRÉDOC); Conseil Général de l’Economie (CGE); Autorité de régulation de la communication audiovisuelle et numérique (Arcom); Agence Nationale de la Cohésion des Territoires (ANCT)
Chart
| Jan 30, 2023
Source: Autorité de Régulation des Communications électroniques et des Postes (ARCEP); Centre de Recherche pour l'Étude et l'Observation des Conditions de Vie (CRÉDOC); Conseil Général de l’Economie (CGE); Autorité de régulation de la communication audiovisuelle et numérique (Arcom); Agence Nationale de la Cohésion des Territoires (ANCT)
Chart
| Jan 30, 2023
Source: Autorité de Régulation des Communications électroniques et des Postes (ARCEP); Centre de Recherche pour l'Étude et l'Observation des Conditions de Vie (CRÉDOC); Conseil Général de l’Economie (CGE); Autorité de régulation de la communication audiovisuelle et numérique (Arcom); Agence Nationale de la Cohésion des Territoires (ANCT)
Chart
| Jan 30, 2023
Source: Autorité de Régulation des Communications électroniques et des Postes (ARCEP); Centre de Recherche pour l'Étude et l'Observation des Conditions de Vie (CRÉDOC); Conseil Général de l’Economie (CGE); Autorité de régulation de la communication audiovisuelle et numérique (Arcom); Agence Nationale de la Cohésion des Territoires (ANCT)
Chart
| Jan 30, 2023
Source: Autorité de Régulation des Communications électroniques et des Postes (ARCEP); Centre de Recherche pour l'Étude et l'Observation des Conditions de Vie (CRÉDOC); Conseil Général de l’Economie (CGE); Autorité de régulation de la communication audiovisuelle et numérique (Arcom); Agence Nationale de la Cohésion des Territoires (ANCT)
Over one-quarter of Hispanic teens ages 13 to 17 said they use YouTube and TikTok almost constantly, while 17% and 3% said the same for Instagram and Facebook respectively, according to a May 2022 Pew Research Center survey. Hispanic Gen Zers are among the most active social media users.
Article
| Apr 6, 2023
According to Sportico, the most watched scripted entertainment telecast of the year was the premier of Yellowstone's fifth season, averaging 12 million viewers. Maybe some listeners saw that show. The average audience of a regular season NFL game was nearly 17 million, 16.7. So about 36% larger than the audience of that Yellowstone episode. Paul Verna:.
Audio
| May 18, 2023
Chart
| Oct 24, 2022
Source: Numeris