WPP, which owns advertising agencies Ogilvy, Wunderman Thompson, and VMLY&R, boosted its guidance this week after reporting a 10.3% increase in revenues.
Article
| Oct 28, 2022
Many large ad agencies have provided genAI, in different forms, to tens of thousands of their employees. But the process of incorporating the technology into what they do is ongoing. Develop a road map for in-house and external progress. GenAI is not going to remove the need for agencies. But it should give brands an opportunity to engage in the advertising process in a more in-depth, involved way.
Report
| Mar 14, 2024
American Association of Advertising Agencies (4A’s). American Bankers Association (ABA). CNBC. Daily Mail. Finews.asia. Fortune. HarrisX. Home Security Heroes. Integral Ad Science (IAS). Ipsos. Mashable. MIT Technology Review. NBC News. OpenSecrets. Reuters. Tech.co. The Associated Press. The Financial Brand. The Guardian. The Hill. The Verge. The Washington Post. TikTok. UNESCO. Valent Projects.
Report
| Apr 19, 2024
spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and Insider Intelligence | eMarketer interviews with executives at ad
Report
| Jan 10, 2024
Over half (57%) of retail media ad agency professionals worldwide think shoppable video content will be the next frontier of retail media, according to April 2023 Path to Purchase Institute data. In addition, 80% believe that social media is a mandatory retail media channel for consumer packaged goods clients. 2. The refresh: Amazon grapples with grocery.
Article
| Dec 12, 2023
The American Association of Advertising Agencies (4A’s) released a statement in March 2024 suggesting the industry is not yet prepared to support multiple currencies at scale this year. As long as Nielsen’s legacy currency is available, urgency to adopt alternatives will remain at a low simmer.
Report
| Apr 11, 2024
spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from first-party benchmark sources, consumer media consumption trends, consumer device usage trends, and Insider Intelligence interviews with executives at ad
Article
| Nov 21, 2023
methodology for US digital ad spending by industry is based on an analysis of 1,050 metrics from 37 sources—including macro-level economic conditions; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and 141 cumulative interviews with executives at ad
Report
| Sep 27, 2023
elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad
Report
| Oct 13, 2023
Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our time spent with media estimates for the US are based on an analysis of third-party data—primarily survey data—from adult respondents who were asked about their media use habits.
Report
| Jul 17, 2023
Chart
| Jun 15, 2023
Source: Forrester Consulting; Campaign US
Our forecast methodology for US digital ad spending is based on an analysis of 1,050 metrics from 37 sources—including macro-level economic conditions; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and 141 cumulative interviews with executives at ad
Report
| Sep 5, 2023
elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad
Report
| May 25, 2023
Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers, as well as other industry leaders covering these companies. Our complete estimates for Asia-Pacific ad spending can be found in this report’s accompanying spreadsheet. Sources. International Monetary Fund (IMF). Kapron Asia. OECD.
Report
| May 9, 2023
Chart
| Jun 9, 2022
Source: Borrell Associates
Survey respondents and sample size: This B2B survey included 116 decision-makers or active contributors to ad buying and placement at their organizations, which include consumer goods brands and advertising agencies representing such brands. All respondents were manager level or above.
Report
| Sep 12, 2023
Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our complete estimates for Canada ad spending can be found in this report’s accompanying spreadsheet. Sources. Vividata.
Report
| May 3, 2023
Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our complete estimates for Western Europe ad spending can be found in this report’s accompanying spreadsheet. Sources. European Commission.
Report
| May 10, 2023
Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers, as well as other industry leaders covering these companies. Our complete estimates for UK digital ad spending can be found in this report’s accompanying spreadsheet. Sources. British Chambers of Commerce.
Report
| May 4, 2023
Stay familiar with brand safety standards such as those from the American Association of Advertising Agencies and the Interactive Advertising Bureau. Brand suitability refers to avoiding content or context that is not aligned with a brand’s values, voice, or audience. On the flip side, brand suitability also refers to finding and prioritizing content that matches those factors.
Article
| Nov 9, 2023
We know that shoppable media is something that people are very interested in and the path to purchase last July, the number one retail media that ad agency professionals worldwide said would be the next frontier was shoppable video content. So it makes perfect sense in so many reasons for this acquisition to happen. Sara Lebow:.
Audio
| Mar 13, 2024
How it happened: The collaboration came to life with the aid of Gen Z media company IF7 and ad agency Initiative. The result was a TikTok series in which retired NFL star Rob Gronkowski, recruited by Carnival, gets lessons in leisure from the Retirement House crew on a cruise.
Article
| Oct 30, 2023
Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, and media publishers and other industry leaders covering these companies. Our complete estimates for worldwide ad spending can be found in this report’s accompanying spreadsheet.
Report
| May 11, 2023
Canada digital ad spending is based on an analysis of 532 metrics from 15 sources—including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues of major ad publishers; estimates from other research firms; consumer media consumption trends; consumer device usage trends; and interviews with executives at ad
Report
| Aug 18, 2023
Chart
| Jun 27, 2023
Source: Path to Purchase Institute