After China and the US, the top 10 countries are largely in Western Europe, are advanced economies like Japan and Canada, or are marginally wealthy places like South Korea and Russia. Only fast-growing (and enormous) India cracks the list as a developing country. To view the full forecast, click here. Germany will cross $100 billion in ecommerce sales this year.
Report
| Feb 27, 2024
A decline in credit card spending could crimp merchant fee revenues among affluent-skewing issuers. Consumer spending drives merchant fee revenues. In 2022, merchants paid an estimated $85.6 billion in credit card processing fees, which are earned every time consumers swipe their cards.
Report
| Jul 5, 2023
Incumbent wealth managers will quickly recognize the crypto investing opportunity—and crypto exchanges can also tailor their offerings to capture the lucrative high-net-worth-individual segment
Article
| Dec 10, 2021
If we look at some official government data out of Brazil, about two thirds of affluent internet users listen to podcasts, and that's more than double middle-class internet users. So it is a big delta between the two. Affluent speaker or affluent internet users do tend to be a bit more, they're well off. They tend, in this case speak English, so they have access to more podcast content.
Audio
| Nov 27, 2023
That’s rich: How much money do US consumers believe you need to “be wealthy” in 2023? A) $1 million. B) $1.8 million. C) $2.2 million. D) $2.5 million. However, the 48% of Americans that “feel wealthy” have an average net worth of $560,000, according to a Charles Schwab survey. June 15, 2023. Pawn off: True or false?
Article
| Apr 15, 2024
Attract segments most likely to open new accounts: affluent consumers and Gen Zers. Consumers with over $250,000 in deposits moved funds more actively in Q1 versus consumers in lower brackets, per the Federal Deposit Insurance Corporation (FDIC). Furthermore, at least 4 million Gen Zers will open bank accounts each year between 2023 and 2026, while other demographics will stagnate, per our forecast.
Report
| Jul 13, 2023
However, usage overindexed among millennials ages 25 to 34 and Brazil’s most affluent and better-educated consumers. Note: There are no age restrictions for using Pix. Anyone with a Brazilian bank or payment account can send and receive money as much or as little as they’d like.
Report
| Feb 9, 2024
Chart
| Dec 1, 2022
Source: Ipsos
Chart
| Apr 22, 2022
Source: Morning Consult; Personal Capital
Chart
| Oct 11, 2022
Source: Bank of America; Escalent
Chart
| Oct 11, 2022
Source: Bank of America
Chart
| Apr 22, 2022
Source: Morning Consult; Personal Capital
Some facts about wealthy people. I've got four for you. The first one, 1% of the world's adults are millionaires, according to the 2024 Knight Frank Wealth Report. Lucky for some. Number two, those 1% of people who are millionaires, if you added up all of their money, they would account for nearly half, 46%, of all the wealth in the world.
Audio
| Mar 22, 2024
(In other cases, it’s high-consideration B2C or aimed at an affluent consumer audience.). The messaging in the ad. For companies that sell to both businesses and consumers: Is the creative or call to action in the advertisement focusing on a business use case? If so, that would be B2B advertising.
Report
| Aug 30, 2023
Apple CarPlay will widen its lead as Apple’s relatively affluent customer base buys new cars with connected capabilities. The in-car assistant’s market share will grow from 31.4% of connected car drivers in 2023 (47.6 million users) to 36.4% (61.3 million) in 2026, per our forecast. This puts Apple in the driver’s seat to capture vehicle-based commerce.
Report
| Jun 7, 2023
The duopoly’s share of digital advertising in Canada in 2023 will be well off the peak of 71.4% in 2018. In smaller ad markets like Canada, domestic publishers traditionally have struggled to fend off Big Tech companies from abroad in the battle for digital ad dollars. But of late, more robust competition has emerged from local players like Loblaw Media.
Report
| May 3, 2023
Lower-income consumers are understandably hit harder by inflation than affluent ones, but consumers across the socioeconomic spectrum have addressed the cost-of-living crisis by reducing, or actively planning to reduce, their expenses. What are the implications? High inflation will continue to squeeze consumers’ discretionary income.
Report
| Jul 26, 2023
Some of that has to do with the fact that just the US is a large wealthy country that is obsessed with this sport and that is a very sort of consumer culture. So we have the biggest advertising economy in the world, but that's not really the story.
Audio
| Feb 26, 2024
But it also has one of the highest child poverty rates among wealthy democracies according to Columbia University Center on Poverty and Social Policy. It also has 30 million Americans without healthcare according to the CDC. And so it is a weird measure GDP because it can show that things are going great, whereas people in the country can feel like maybe they're not.
Audio
| Apr 5, 2024
The demographics: Crypto’s resurgence will depend on young, affluent, male consumers. Half of UK crypto owners are under the age of 35. In the US, which has similar crypto market dynamics, most younger users are affluent, and 66% of adopters are male, per our 2023 estimates. In the realm of traditional UK retail payment methods, debit cards dominate.
Report
| Feb 17, 2023
Walmart’s grocery, ecommerce business powered it through another solid quarter: The retailer’s emphasis on value and convenience are helping it win market share, even as shoppers exhibit more signs of price sensitivity.
Article
| Nov 16, 2023
Singapore will remain small, but by then, over 15% of its retail sales will transact digitally—an enticing figure for such a wealthy population.
Report
| Mar 9, 2023
Top-tier malls, being those in affluent areas, aren't suffering as much as you might expect. According to a June 2023 report from Coresight, foot traffic in these malls was actually up 12% between 2019 and 2022. So, I think really what you're going to see now is ways of re-imagining the mall with properties like IKEA, or workspaces.
Audio
| Mar 1, 2024
With its affluent user base and dominant position in the US smartphone market, Apple is well positioned to both generate and soak up future demand in this category. Apple will increase its mobile app install ad revenues by 26.3% this year, reaching $5.20 billion. That figure will cross $6 billion by 2024, putting Apple well ahead of its competitors.
Report
| Feb 15, 2023
Netflix will look to less affluent consumers for future growth. The company has an enormous opportunity to scale its ad-supported offering among Latin America’s lower and middle classes. These two cohorts have been most negatively affected by rising inflation and dwindling disposable income, putting the cost of a monthly Netflix subscription out of reach for many households.
Report
| Jan 11, 2023