Chart
| Jan 31, 2024
Source: Ipsos; Pew Research Center
Chart
| Jan 31, 2024
Source: Ipsos; Pew Research Center
Chart
| Jan 31, 2024
Source: Ipsos; Pew Research Center
Chart
| Jan 31, 2024
Source: Ipsos; Pew Research Center
Golden Ratio (gold coffee) and Umami cart (Asian groceries) rounded out the top five gainers with website traffic growth rates of 258% YoY, while TRIP (CBD-infused drinks) fell just outside the top 10. Health and nutrition brands are also finding a D2C customer base.
Report
| May 5, 2023
The super-app models pioneered by Asian apps like WeChat, AliPay, and Grab gained traction as full-service gateways to the internet in markets with less developed financial and broadband infrastructure. In the West, the problem is the reverse: too many apps.
Article
| Oct 3, 2023
But again, if you look at a list of the most populous cities in the world, of course the Asian cities like Tokyo, New Delhi, they're on top of that list. But Sao Paulo, Brazil and Mexico City are the fourth and fifth-largest cities by population in the world. So a lot of this does have to do with the addressable market, the types of content being produced in these markets.
Audio
| Nov 27, 2023
Yeah, it's interesting to look at, if you look at the Asian regions, there are some distinctions there that I wanted to call out. So in greater Asia Pacific, if you look at penetration or use of voice assistance, so 36% of respondents in that region use the voice assistant to look up information or to complete a task. That's well ahead of any other region.
Audio
| Oct 30, 2023
White, Black, Hispanic, and Asian millennials also experienced similar decreases—Asian Americans’ decline was the steepest.
Report
| Aug 1, 2022
Chart
| Oct 11, 2023
Source: Gallup; Bentley University
The Asian Banker. The Association of Banks in Singapore. Boston Consulting Group (BCG). Dentsu. Enterpryze. McKinsey & Company. Scanova. Visa. The World Bank. Worldpay.
Report
| Oct 26, 2022
The region will sport 136.8 million podcast listeners this year, easily more than Western Europe or Latin America and more than the large Asian markets of China, Japan, and South Korea combined. By 2025, however, China will have greater listener numbers than North America. Spotlight on Western Europe: Growth Shifts Away From Spain and the UK.
Report
| Nov 8, 2022
Cheese serves Asian American communities. Fortú focuses on underserved Latinos. Daylight is geared toward the LGBTQ+ community. Kinley and Greenwood serve Black Americans.
Article
| May 11, 2022
Seeing differently: US Black, Asian, and Hispanic adults are less satisfied with their portrayal in advertising than white Americans, new research shows. 55% of US adults overall expressed content with their representation in ads, but differences arose along racial lines, with just 43% of Asian and 49% of Black adults saying the same, according to a September 2022 Collage Group survey of 4,029 adults.
Article
| Apr 10, 2023
InvestCloud has made clear its plans for global domination, ramping up operations in European and Asian markets over the past year. But it faces large peers that also offer all-encompassing solutions and are backed by significant capital. Enfusion, for example, went public last month priced at $1.9 billion, highlighting market appetite for such solutions.
Article
| Nov 19, 2021
The US buying power of Asian and Black consumers, for example, is expected to rise nearly 39% and 26%, respectively, from 2020 to 2025, compared with growth of 22% for white consumers.
Article
| Feb 25, 2022
Asian workers accounted for 10.2%, down from 11.7% in 2021, and 10.9% identified as Hispanic/Latino, up from 8.9% a year ago. The study of 81 companies included nearly 20,000 marketers who are US-based members of the ANA. However: Despite this progress, there are causes for concern.
Article
| Dec 22, 2022
At the IAB event, Omnicom Media Group’s chief diversity and inclusion officer Sara Porritt cited the lack of Asian-American hosts as an issue limiting brands’ reach. “There aren’t that many voices that are elevated to that level and it’s up to the industry to help make that happen,” she said.
Article
| May 23, 2022
Monthly Gen Z podcast listeners are now 46% female, up from 42% in 2018, and more diverse than all US listeners, with 20% being Hispanic/Latino, 15% Black/African American, and 4% Asian. That makes podcasts a shrewd place for advertisers interested in these cohorts to invest ad dollars.
Article
| Jun 5, 2023
Coca-Cola said last year it would double its spend with minority-owned businesses by 2024, spending at least 8% of its ad dollars with Black, Hispanic and Asian -owned entities. Verizon has pledged to spend a minimum of 2% of its ad budget with Black-owned media. Burt’s Bees became the first brand to launch a campaign via Omnicom's Diverse Creators Network.
Article
| May 17, 2022
The unpredictable nature of the COVID-19 pandemic, as well as various lockdowns and plant closures in Asian manufacturing hubs, can still affect chip supply and pricing.
Article
| Jan 11, 2022
Diversity representation in video advertising waned in 2022 after notable gains in 2020 and 2021: Black, Asian, and Hispanic consumers became less visible, per an analysis by video ad server Extreme Reach. But it wasn’t all bad news: The nonwhite makeup of the advertising and marketing industry improved to 32.3% in 2022 from 30.8% the prior year, per Association of National Advertisers data.
Article
| Mar 7, 2023
The automotive industry continues to be plagued by COVID-19 outbreaks in Asian manufacturing hubs. The protracted component and chip shortage has been projected to cost automakers up to $210 billion in lost sales.
Article
| Nov 30, 2021
Hispanics represent 9.29% of people in streaming shows, lagging behind Blacks at 16.12% and 11.18% for Asians, per a report by the Latino Donor Cooperative. Despite their low presence in media, Hispanics are making a mark on the US population and economy.
Article
| Oct 27, 2022
Chart
| Sep 19, 2023
Source: Data for Progress; American Economic Liberties Project; Fight Corporate Monopolies