On today's podcast episode, we discuss in what instances Gen Zers prefer TikTok over Instagram, Snapchat's relevance for young folks, and how much we anticipate young people will soon pull back from social media. Tune in to the discussion with our analyst Minda Smiley.
Audio
| Feb 29, 2024
Despite the platforms’ efforts to distance themselves from news and political content, social media remains a major source of information about politics and current events. It’s also a focal point for discussions on hot-button topics like the election, and an important political marketing channel.
Article
| Feb 28, 2024
64% of US adults think disinformation and “fake news” are most widespread on social media, according to a September 2023 survey from UNESCO and Ipsos.
Article
| Feb 27, 2024
How does social media influence Gen Z’s customer journey?
Report
| Nov 20, 2023
Snap launches new brand campaign: Chief creative officer addresses antisocial media stance in the context of Snap’s creator and content push.
Article
| Feb 22, 2024
Half of US digital media professionals say that social media holds the most potential for innovation and opportunity in the next 12 months, per a September 2023 survey by YouGov cited by Integral Ad Science.
Article
| Feb 21, 2024
On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.
Audio
| Feb 15, 2024
US consumers are most receptive to ads on shopping (36%), news (35%), social media (35%), and entertainment (34%) websites, per Q3 2023 data from Integral Ad Science.
Article
| Feb 12, 2024
Time spent on social media by US users is set to plateau in 2025. But there are substantial differences in how different age groups spend time on social platforms.
Report
| Mar 29, 2024
Consumers’ love-hate relationship with social media puts banks’ image at risk.
Article
| Apr 22, 2024
On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Audio
| Apr 1, 2024
The pace of change in social media won’t slow in 2024. The rising number of disruptors—whether it’s AI, creators, social search, or TikTok Shop—will both reshape old trends and create new ones.
Report
| Jan 10, 2024
Chart
| Mar 12, 2024
Source: Pew Research Center
Forecasts
| Mar 5, 2024
Source: Insider Intelligence | eMarketer
On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez.
Audio
| Mar 18, 2024
Even the oldest members of Gen Alpha (born between the early 2010s and 2024) are younger than the iPad. For this digitally native generation, YouTube is the place to be, but other media channels like streaming platforms and even podcasts are popular. With the future of Gen Alpha’s social media use uncertain as states like Florida bar children under 14, marketers should know where the demographic is consuming content.
Article
| Mar 28, 2024
On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.
Audio
| Apr 18, 2024
“Most marketers want to be cutting-edge, and to be able to say that they’re exploring new technology,” Jack Johnston, associate director at Tinuiti, said about AI’s explosion into social media tools. “But our focus is not just being gimmicky and tapping into AI because it’s AI, but doing it because there’s a real business value and a positive impact that can come from it.”
Article
| Mar 12, 2024
47% of US digital media professionals think social media will face serious challenges in the next 12 months, per a September 2023 Integral Ad Science survey by YouGov.
Article
| Feb 6, 2024
Meta could benefit significantly if TikTok left the US: A House vote looms, impacting national security and social media dynamics.
Article
| Mar 13, 2024
Facebook was the No. 1 social media channel where US internet users interact with brands in 2023 at 61.5%, according to February 2024 data from Attest.
Article
| Mar 6, 2024
The vast majority (81.5%) of retail media ad spend will go toward on-site formats this year, per our October 2023 forecast. As advertisers seek to target consumers whenever and wherever possible, other formats are emerging, particularly in-store, streaming, and social.
Article
| Feb 5, 2024
The rise of OTT streaming and short video on social media has propelled a rapid increase in video advertising for most industries. Retail lagged far behind the average in video ad spending, but it has started to close the gap over the past five years.
Article
| Mar 8, 2024
Dramatic shifts are in the works for 2024, as BaaS, social media players, genAI, and new digital wallets reshape the banking landscape. Our top trends explore what’s in store.
Report
| Dec 12, 2023
On today's podcast episode, we discuss what's fueling the social ad spending upswing and what to watch from each of the major social platforms. "In Other News," we talk about advertisers' level of caution in returning to X (formerly Twitter) and why New York City is suing the social media giants. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
Audio
| Mar 4, 2024