Black-owned brands are underrepresented on store shelves: While many retailers use Black History Month to support Black-owned businesses, addressing long-term inequities is a year-round challenge.
Article
| Feb 25, 2022
Black History Month ends, but some retailer commitments live on: Consumers—not just Black ones—increasingly see through performative marketing campaigns.
Article
| Feb 28, 2023
Like any long-lasting relationship, a partnership with Black consumers should start with a deep understanding and appreciation of the elements that make them, as individuals and as a group, unique.
Article
| Jun 16, 2022
A commitment to diversity, equity, and inclusion (DEI) is critical to Black shoppers—but there’s more to DEI than hiring and employee-engagement practices.
Article
| Apr 29, 2022
Alpha Kappa Alpha founded For Members Only Federal Credit Union to empower Black women to build generational wealth.
Article
| Feb 15, 2023
Some are calling the program designed to help Black and Hispanic families achieve home ownership ‘predatory lending.’
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| Sep 6, 2022
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| Feb 28, 2023
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| Feb 9, 2023
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| Nov 29, 2022
The highest rate of online shopping adoption among non-white users occurs among Black and Asian shoppers, even though they comprise the third- and fourth-smallest share of buyers by race/ethnicity, respectively. Adoption has been motivated by convenience and affordability, but not all categories are bought online at the same rate.
Report
| Jan 31, 2024
Gen Zers value authenticity; male beauty consumers ask marketers to keep it simple; and Black, Indigenous, and people of color (BIPOC) beauty consumers want representation. Here are tactics to reach three different beauty consumers across #beautytok.
Article
| Apr 27, 2023
Juneteenth marketing misfires show DEI efforts need authenticity: Brands can gain the loyalty of Black consumers and other demographic groups by confronting and addressing pain points that uniquely affect them.
Article
| Jun 17, 2022
Brands look to better serve minority audiences: The growing buying power of US Hispanic, Black, and other communities of color means diversity can be good for business.
Article
| Feb 25, 2022
Senators eye Wells Fargo’s refinancing operations: Bloomberg found the bank approved just 47% of Black homeowners’ refinancing requests, adding to the debate on whether tech propagates discrimination.
Article
| Mar 18, 2022
On today's episode, we discuss Netflix choosing Microsoft to help with the streaming service's upcoming ad-supported tier, the need for a chief media officer, what to make of inflation still not slowing down, whether YouTube is the future of cable, whether customers will buy into in-car subscription services, an unpopular opinion about the term "influencer," what exactly a "black box" really is, and more. Tune in to the discussion with our analysts Dave Frankland, Evelyn Mitchell, and Max Willens.
Audio
| Jul 22, 2022
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abigail Jacobs, senior vice president of integrated marketing and brand at Sephora, and Joshua DuBois, co-founder and CEO of cultural insights firm Gauge, to discuss the genesis of the beauty retailer’s "Black Beauty Is Beauty" campaign, what role Gauge’s NXTLab played in the process, how the campaign came to life across multiple channels, and how Sephora uses the 15 Percent Pledge to keep itself accountable with its diversity, equity, and inclusion (DEI) efforts. Plus, hear what brands Abigail and Joshua draw inspiration from—and learn a little-known fact Joshua picked up from his friendship with a recent ex-president.
Audio
| Jan 26, 2022
American Eagle Outfitters’ supply chain business is transforming the company: While the merchant’s retail sales fell in Q1, its supply chain business helped the retailer get into the black.
Article
| Jun 1, 2022
Case study: To celebrate Juneteenth last year, True Religion partnered with Black-owned creative cultural agency Still Rising Corp. to host a panel discussion, basketball games, and musical performances at the historic Leimert Park Village in Los Angeles. Photo: True Religion. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Jan 29, 2024
No PhD? No problem for quantum computing: Q-CTRL’s Black Opal provides businesses with quantum skills without the math and ivory tower jargon. CEO Michael Biercuk told us why it’s important.
Article
| Oct 24, 2022
The animals most people think of as panthers are in fact either black leopards in Africa or Asia, or black jaguars in South America. Max Willens:. Whoa. Marcus Johnson:. I blame The Jungle Book because what the hell is Bagheera? Max Willens:. What indeed. Marcus Johnson:. Just living a lie. Soul tone, anyway. Max Willens:. That's crazy. Marcus Johnson:. Yeah, I know.
Audio
| Apr 11, 2024
Advertisers are starting to tire of the reporting shortcomings of AI-powered black boxes like Google’s Performance Max and Meta’s Advantage+. Some wonder whether attention metrics are just another black box. Along with auditable standards, methodological transparency will help attention providers build trust with advertisers. Advertisers should explore attention’s potential.
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| Aug 22, 2023
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| Feb 28, 2023
Source: Insider Intelligence | eMarketer
How we got here: Profitability has long eluded BNPL fintechs like Klarna, but the company pledged in 2022 to get back in the black. Klarna has since tightened lending standards and slashed costs. It also diversified into non-BNPL features to push growth. It added new features to its shopping super app, for example, including an AI-powered search tool.
Article
| Dec 11, 2023
Where discount strategies can go awry: In its 2021 examination of such discounts, the CFPB found that Black and female borrowers were offered these deals less frequently than other customers. According to compliance expert Ken Perry, “[These deals] are the easiest way to discriminate against a client.”.
Article
| Dec 15, 2023
It goes from 20 to 400 distinct chess positions after white goes, and then black goes. After white goes again, there are 5,000. After black goes again, there are tens of thousands. And by the fifth move in the game, in the whole game, there are potential one million variations of the board. Max Willens:. This makes me feel a lot better about deciding to stop playing chess.
Audio
| Feb 12, 2024