Forecasts
| Jan 24, 2024
Source: EMARKETER Forecast
Chart
| Dec 6, 2023
Source: iSeatz
With some legacy identifiers already in the history books and the rest on the chopping block, the digital ad industry is finally getting serious about adopting targeting and measurement practices that don’t rely on cookies and mobile IDs.
Report
| Mar 29, 2023
In 2024, travel revenues are set to rise alongside significant growth in both leisure and business digital travel sales, reflecting a trend where over half of internet users now book their travel digitally. With digital ad spending in the travel industry keeping pace with these sales increases, digital content emerges as a crucial resource for prospective travelers. Travel revenues will grow in 2024.
Article
| Apr 3, 2024
When it comes to purchasing, consumers also buy electronics (55%), clothing (54%), and toys, books, and games (52%) always or mainly online, the same report found.
Article
| Apr 11, 2024
This includes Amazon’s original marquee category, books, music, and video, where it is closing in on 100% of US ecommerce sales. Amazon’s category gains show that Temu and Shein have yet to significantly affect its business.
Report
| Apr 4, 2024
If consumers can use AI chatbots not only to scan flight schedules and prices but also to book flights, marketers will need to find a way to win over those AI agents. If AI agents do become common the way Buhler predicts, brands will be marketing to agents. This is something VML chief innovation officer Brian Yamada referred to as M2M or machine-to-machine marketing.
Article
| Apr 11, 2024
According to the Guinness Book of Records, the largest private book collection is owned by John Q. Benham of Avoca, Indiana with 1.5 million books. There's so many, in fact, they're powered up in his two-storey house, six car garage and also under tarpaulin outside. Alison Gensheimer:. My goodness. Ross Benes:. So he doesn't have a private library for people, he just holds 2 million books?
Audio
| Mar 21, 2024
Just over half the US adult population will book travel digitally this year. In 2023, 62.5% of internet users will do travel-related research online, and 88.0% of those researchers will book an airline, car rental, cruise, accommodation, or other form of transit at least once. That means that for the first time, a majority of US adults (50.4%) will be digital travel bookers.
Report
| Oct 13, 2023
Do we have for you the most expensive book ever bought? The most expensive book ever was Codex Leicester by Leonardo da Vinci. The book essentially is Leonardo da Vinci's science diary created in 1510.
Audio
| Apr 4, 2024
Sports betting site FanDuel had a Super Bowl ad for the (sports) books last year, featuring a live field goal kick from former NFL player Rob Gronkowski. FanDuel will be back in 2024’s game, featuring Gronkowski making another attempt. Use this chart:. Recognize the role of gambling platforms and casinos as ad-buyers. Consider gambling ad spend formats. More like this:.
Article
| Jan 25, 2024
Books, music, or video; clothing; and food topped the list of social searches by product category. Gen Z searches for a wide variety of products and services on social media, though some are more sought-after than others. Big-ticket items—like home furnishings, large appliances, and cars—aren’t nearly as popular as day-to-day purchases, such as books or cosmetics.
Report
| Feb 20, 2024
Content that makes consumers feel like they’re being entertained, not sold to, the way American Girl did with a TikTok playing off of the infamy of its book, “The Care and Keeping of You.”. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
Article
| Feb 22, 2024
Also, the fewer books that Americans have, the more likely they are to organize them by book size. And then the more books that you own, you're more likely to organize them by genre or subject. Alarmingly to me, also the second most popular response for how Americans organize their books it was they don't, which it's just that chaos strikes fear in my very core. Yeah. Marcus Johnson:. Chaos.
Audio
| Feb 9, 2024
Celebrity endorsement is one of the oldest marketing tricks in the book. But the marketing landscape is changing, and some consumers are more interested in a product recommendation from the average consumer than a Hollywood star. “Quiet luxury is about idolizing celebrities; loud budgeting is about the everyday person, the average Joe,” said Battle.
Article
| Feb 14, 2024
Apparel, accessories, books, games, and more were part of its wider “Más Que” (“More Than”) campaign, intended to appeal to the Hispanic and Latino audience all year-round. Photo: Target. 3. Consider relevant charitable initiatives. Strengthen the brand’s commitment to positive, meaningful change by supporting a social cause.
Article
| Jan 29, 2024
After reviewing the books, Binance is walking away from its nonbinding agreement to buy crypto exchange FTX.
Article
| Nov 10, 2022
No books in 2023, 26% read between one and five books, and-. Marcus Johnson:. I thought you were going to say half a book. Blake Droesch:. ... 11% read more than 20 books.
Audio
| Jan 5, 2024
Insider Intelligence spoke with Andy Hunter, founder of Bookshop.org, an ecommerce platform that helps local bookshops sell books.
Article
| Nov 24, 2021
Amazon will account for 38.2% of all US ecommerce sales this year, per our estimates. In addition to dominating the books, music, and video category, Amazon will capture 50.3% of computer and consumer electronics ecommerce sales and 47.0% of office equipment and supplies ecommerce sales in the US.
Article
| Dec 15, 2022
GoCardless and Clear Books launched open banking-powered payment solutions that can help speed up the payment process and minimize card fees.
Article
| Jun 22, 2022
Article
| Aug 16, 2022
Today’s episode is all about the future of banking as a service (BAAS). In our "Headlines" segment, we use Railsr’s fall from grace to discuss how today’s economic uncertainty has slowed down the progress of embedded finance and BaaS. In "Story by Numbers," we examine a cornerstone advisor’s forecast of BaaS revenues in 2026 and how a 2022 study from Endava found that about half of fintechs are having scaling and platform issues with their BaaS providers. And in "Pretend CEO," we ask guest Leda Glyptis to pretend that she’s teamed up with a giant private equity firm with unlimited capital resources and a vision of building or buying her way to win a material share of the $25 billion of BaaS revenues in 2026. Join the fun with host Rob Rubin, our analyst Eleni Digalaki, and special guest Leda Glyptis, chief client officer at 10x Banking and author of the recently released book "Bankers Like Us."
Audio
| May 1, 2023
The #BookTok tag, which at the time of writing had 65.8 billion views on TikTok, has helped drive an increase in printed book sales.
Article
| Jul 27, 2022
On today's episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), to discuss the latter's new book, "Breakout Brands: Why Some Brands Take Off...and Others Don't." Lipsman and Schrieber discuss why brands like Rao's Specialty Foods, White Claw Hard Seltzer, BodyArmor, and Caulipower have seen some of the biggest market share increases in their respective categories, and the reasons for their success. Find out the marketing principles behind how consumer packaged goods (CPG) brands really grow, and why many of these drivers often go overlooked.
Audio
| Feb 7, 2023