Article
| Oct 31, 2022
AI is already changing ad creation. While the tech can create email and social campaigns, there are a number of risks associated with misinformation and brand safety. With generative AI, we can expect to see strong brands grow even stronger—if they can navigate copycats, quality assurance, and apprehensive consumers. Here are six predictions from experts at the “BrXnd: Marketing X AI” conference in New York City.
Article
| May 22, 2023
On today's episode, we discuss what brands and companies are doing in support of Ukraine, what they should be considering from a brand safety perspective, and what's going to be most important to consumers. Tune in to the discussion with our analyst Dave Frankland.
Audio
| Mar 10, 2022
But issues with brand safety and traffic quality were especially acute in open marketplaces, and drove media buyers to the more controlled private deal spaces. Mobile dominates, thanks to ubiquitous social media use on smartphones. Almost 4 in 5 programmatic ad dollars will target mobile users this year.
Report
| Jan 29, 2024
In 2024, generative AI (genAI) will reshape B2B marketing. Marketers and their firms will need to tackle this evolving technology to use it effectively. GenAI will bring to the forefront the importance of brand reputation, data quality, and system integrations—and it will foster an uptick in human interactions.
Report
| Dec 8, 2023
Last October, we projected that Twitter’s 2023 ad revenues would reach $4.74 billion worldwide. Since Elon Musk’s takeover, we’ve cut our projection by nearly $2 billion, to just $2.98 billion, as the app grapples with brand safety issues, confusing policies, and broken technology.
Article
| Apr 11, 2023
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 advertising trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how the media will go to war with generative AI (genAI), why the programmatic ad pendulum will swing toward quality, and a perfect digital media storm thats brewing for brands. Tune in to the discussion with our vice president of content Paul Verna and analysts Evelyn Mitchell-Wolf and Max Willens.
Audio
| Jan 11, 2024
But this week, Ad Age reported that Google is turning off ad serving to some potentially perilous sites and is considering additional steps to improve brand safety. Overstated or not, the Adalytics reports and industry reactions reveal two things: Advertisers are not thrilled about a forced reliance on Google, and there’s a high degree of nervousness about low-quality ad placements.
Article
| Dec 21, 2023
Report
| Mar 14, 2024
For the company to make business messaging into a meaningful revenue stream in the US, it must drive more conversations between brands and consumers. The platforms will have to answer tough questions about youth safety. Meta is already facing lawsuits and allegations that Instagram is harmful to young people.
Report
| Jan 10, 2024
Snap launches new brand campaign: Chief creative officer addresses antisocial media stance in the context of Snap’s creator and content push.
Article
| Feb 22, 2024
Taylor Swift is the latest victim of AI deepfakes: Faked explicit images of the star went viral online, prompting regulators to condemn AI.
Article
| Jan 29, 2024
Chart
| Oct 19, 2022
Source: Sitecore; Advanis
Ensuring brand safety was the core concept behind Pulse Premiere when it launched this spring. The ad format is an evolved version of TikTok Pulse, which guarantees ad placement along the app’s top 4% of trending content in 11 brand-friendly categories like pets, gaming, and sports.
Article
| Oct 17, 2023
Twitter ads will be an even tougher sell if there is a perceived alternative with an engaged user base—and with the power of Meta’s ad platform, targeting capabilities, and brand safety tools behind it. But Meta isn’t launching Threads ads just yet. Zuckerberg said that Meta will wait until Threads reaches a critical mass.
Report
| Jul 17, 2023
Our Take: Advertisers have long held up brand safety as a core principle of their media buying. While that has occasionally been more opportunistic than altruistic, there is a chance that brands may soon have to consider whether the brand safety risk of advertising on social platforms is higher than it once was.
Report
| May 18, 2023
Sounds on for safety: Brand awareness campaigns require brand safety tools. Safety and suitability solution use has nearly doubled since last year, with over 60% of podcast publishers adopting these solutions, per the IAB. Tools like contextual script analysis can ensure ads aren’t appearing beside unsavory or irrelevant content. Vetting creators is always important.
Article
| Oct 31, 2023
Facebook and Instagram Reels are growing in popularity, and provide an opportunity for brand marketers to extend their reach and engage with key audiences. With Meta’s new AI-powered brand suitability controls for Reels, marketers will be more empowered to craft suitable environments for their ads.
Article
| Oct 10, 2023
And our benchmark survey found that privacy—along with safety—was by far the most impactful on user trust. Beware of misinformation and deceptive content showing up in search results. Social search users have reported coming across content and videos that aren’t what they seem. There is serious brand safety risk in placing ads in search results that users mistrust.
Report
| Jun 14, 2023
It’s an area where Yaccarino has somewhat less experience: Brand safety is a much larger issue on social media than it is on TV and streaming, where content is professionally produced and generally predictable.
Report
| May 18, 2023
I think that Minda is on to something here about just how challenged they are from a brand safety perspective, which is a major reason why they're now courting SMBs. Small business owners don't have brand budgets.
Audio
| Mar 4, 2024
So keeping that oversight there, keeping systems there for oversight on where you're advertising against what for brand safety reasons is going to be really important. Marcus Johnson:. Yeah.
Audio
| Feb 22, 2024
Regardless of size, brands can’t afford to have all their eggs in TikTok’s basket. Brands using TikTok should grow their audiences on Instagram and Snapchat. Instagram Reels is an obvious destination for brand marketers looking for a TikTok alternative.
Report
| Apr 12, 2023
Accuracy: As is the case with all generative AI tools, content needs to be checked for mistakes, plagiarism, and other brand safety issues. Competition: Microsoft and Google have also introduced AI productivity tools, which have the advantage of being integrated into tools like Word and Docs that people already use.
Article
| Oct 3, 2023
Chart
| Dec 5, 2023
Source: Association of National Advertisers (ANA)