Chart
| Sep 30, 2023
Source: Insider Intelligence | eMarketer
Chart
| Sep 30, 2023
Source: Insider Intelligence | eMarketer
Chart
| Sep 30, 2023
Source: Insider Intelligence | eMarketer
Chart
| Sep 30, 2023
Source: Insider Intelligence | eMarketer
Chart
| Sep 30, 2023
Source: EMARKETER
On today's podcast episode, we discuss the details and regulatory headaches surrounding Microsoft’s attempts to acquire the video game company Activision Blizzard. "In Other News," we talk about how Meta is allowing EU users to turn off their algorithms, and YouTube’s current issues around violating children’s privacy through tracking-based advertising on "made-for-kids" content. Tune in to the discussion with our guest host Bill Fisher and analysts Daniel Konstantinovic and Evelyn Mitchell-Wolf.
Audio
| Sep 1, 2023
Toy sales growth can be attributed to kids’ shifting interests, the influence of online platforms, and expanding into older audiences. In our recent “Behind the Numbers: Reimagining Retail” podcast episode, we dive into trends impacting toy retail sales and how marketers can reach new consumers.
Article
| Aug 31, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how toy brands are using TikTok as a marketing channel for children and adults alike, and how brands are making their toy stores more experiential to drive sales. Then, for "Pop-Up Rankings," we rank toy brands whose creative marketing strategies are making their toys stand out. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
Audio
| Aug 29, 2023
A July 2023 SuperAwesome survey found that most US children determine what content they watch on their own, and that their needs are the primary factor behind whether a parent subscribes to a given OTT service. In 2024, children ages 11 and younger will outnumber teens under the age of 18 on YouTube, Netflix, and Disney+. YouTube has the highest monthly rate of usage among children.
Article
| Feb 16, 2024
Chart
| Sep 1, 2023
Source: Insider Intelligence | eMarketer
The pandemic made many kids and teens comfortable with digital learning and drove educational providers to shift more content online. It also helped grow a new class of “edutainers,” or creators who post entertaining educational content, largely to social media.
Article
| Apr 1, 2024
The things that we believed and that was asserted by academics to affect kids turned out to be bunk years later when better studies were designed. So is social media just the latest in a wave that's gone back to the written word of us freaking about new ways kids are entertaining themselves? Max Willens:.
Audio
| Apr 5, 2024
On January 31, Snap CEO Evan Spiegel testified in Congress alongside four other social media executives about online child exploitation. Prior to the hearing, Snap endorsed the Kids Online Safety Act (KOSA) bill. “We see a fatigue and a malaise across generations with social media,” DeCourcy said. “The expansion into other audiences is something we're naturally going to see.
Article
| Feb 22, 2024
And it also has a kid's version, not saying that all the kids are using it, but it definitely has a kid's version that really makes it a top choice for parents when they're trying to entertain their kids. And interestingly, it's also led some of the streamers to kind of cut back on their kids programming as a result. Marcus Johnson:.
Audio
| Mar 18, 2024
It's a heck of a moving target, and yeah, I'm glad you brought up KOSA, Kids Online Safety because everything needs an acronym, but Kids Online Safety Act is pretty prominent bipartisan bill.
Audio
| Feb 29, 2024
Kids remember seeing ads on YouTube over streaming, TikTok. Where are people streaming video? The ad-supported video streaming market is getting more crowded. AI, retail media, and CTV: What you missed at POSSIBLE 2024.
Article
| Apr 19, 2024
Zuckerberg has testified in Congress eight times, most recently at a heated January 31 Senate hearing on protecting children online. Instagram has been picking up the slack for Facebook’s slowing user growth and now accounts for roughly a third of Meta’s worldwide ad revenues. In its 2023 earnings report, Meta said it would stop reporting Facebook user numbers, which could help hide weakness.
Article
| Feb 2, 2024
The industry activist group, led by Krzysztof Franaszek, published a flurry of reports on Google’s ad business in the second half of 2023 with a list of allegations, including improper video ad placements, improper tracking of childrens’ data, and more.
Article
| Feb 27, 2024
If signed into law, the Maryland Online Data Privacy Act and Maryland Kids Code would restrict how data can be collected and exchanged. They would forbid tracking of users under age 18—as well as restrict platforms’ ability to use features like auto-playing videos and notifications that are designed to keep users glued to devices.
Article
| Apr 9, 2024
I think it's the thing that you alluded to last, which is that this is yet another example of public officials putting social media in its cross-hairs and essentially saying, "We do not like the effect that we perceive these technologies to be having on our kids."
Audio
| Mar 4, 2024
Generation X is sandwiched between competing financial priorities—and stressed: This generation also wants to save for retirement, but many are still supporting their children.
Article
| Jan 3, 2024
It's something that kids that young don't really need because the products are not formulated for them at all, and so brands have had to respond to this conundrum of there being this increased demand for beauty products with all sorts of anti-aging ingredients that young kids don't need. Sara Lebow:. Yeah. Sky Canaves:.
Audio
| Apr 10, 2024
In addition, Amazon is redesigning some stores to include larger product selections, smart shopping carts, and kid-friendly features. However, our analysts are skeptical of whether those changes will help the brand capture a larger share of the $1.382 trillion in US physical grocery sales this year, according to our November 2023 forecast.
Article
| Jan 25, 2024
In an example provided by OpenAI, ChatGPT uses a previous mention that a user’s child likes jellyfish to influence its design of a birthday card. The search for AI marketing use cases: The advertising industry has already significantly adopted artificial intelligence for a variety of processes, from daily tasks to data analysis to generative creative materials.
Article
| Feb 15, 2024
If you're human brand, then you're also talking about the kids who are doing better in school. So not just about the carbon footprint, but also about the kids doing better in school, the entrepreneur in different parts of the world that are making an income and now able to send their own kids to school because before they weren't able to do it.
Audio
| Mar 6, 2024