Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau México (IAB México). Interactive Advertising Bureau Perú (IAB Perú). Interactive Advertising Bureau Uruguay (IAB Uruguay). Livepanel.
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| Dec 4, 2023
Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau México (IAB México). Interactive Advertising Bureau Perú (IAB Perú). Interactive Advertising Bureau Uruguay (IAB Uruguay). Ipsos. Livepanel. Mercado Libre. MIT Technology Review. Morning Consult. NTT Data. Opinion Box. Wunderman Thompson. Zuban Córdoba y Asociados.
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| Jan 4, 2024
Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau México (IAB México). Interactive Advertising Bureau Perú (IAB Perú). Interactive Advertising Bureau Uruguay (IAB Uruguay). Livepanel. Macarta. Voices. Worldwide Independent Network of Market Research (WIN). Wunderman Thompson.
Report
| Aug 11, 2023
The UK and Chile will be the only countries to post negative ecommerce growth in 2023. Last year, France and Germany were also in the red. While only two countries among the 28 we track will see a contraction this year, Singapore and Hong Kong will be barely positive. Chile will also post negative growth in total retail, the only country with that unfortunate distinction.
Report
| Aug 11, 2023
Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau México (IAB México). Interactive Advertising Bureau Perú (IAB Perú). Interactive Advertising Bureau Uruguay (IAB Uruguay). Jumia. Livepanel. Macarta. Mercado Libre. Opinion Box. Pluto TV. Portada. Salesforce. Shutterstock. Teads.
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| Jun 20, 2023
Last year, four of the 28 markets we break out saw negative growth (Hong Kong, Singapore, Thailand, and Chile), and Germany was essentially flat. This year, every country will grow ecommerce sales by at least 3.0%, as the trend of economic stabilization cascades around the world. The US, China, and Western Europe lead the rest of the world in total sales by a wide margin.
Report
| Feb 27, 2024
Chile and Peru will lag their peers but still produce decent growth. Most of the countries we track are now over 50% digital in their advertising, but no one will catch up with China. Nearly every major market in the world has transitioned into primarily digital advertising. We track 29 countries, including almost all the world’s most important economies.
Report
| Jan 10, 2024
Argentina, Brazil, Chile, Colombia, and Mexico will continue to experience double-digit gains by the end of 2026. In 2027, digital ad spending growth will dip to the high single digits in Chile, while we expect the other four to maintain their double-digit growth trajectory. Political instability will make Peru an outlier.
Report
| May 10, 2023
PagBrasil’s solution is in a phased development plan, with a focus on countries that have a significant inflow of tourists from Brazil—such as Argentina, Uruguay, Chile, and the state of Florida in the US.
Report
| Feb 9, 2024
Digital ad spend will grow the fastest in Latin America this year, with Peru leading the pack, according to our forecast. While Argentina and Chile will also rank high by this measure, none of the three countries will crack the global top 10 for total digital ad spend.
Article
| Feb 3, 2023
Germany, Australia, Austria, Poland, Turkey, Chile, and Argentina will all see the cost of ad-free YouTube viewership rise. US Premium prices increased by $2 in July. The pricing news comes as YouTube is deepening its crusade against ad blockers, triggering an outcry from consumers who feel YouTube’s focus is no longer on serving consumers but advertisers.
Article
| Nov 6, 2023
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| Feb 21, 2024
Source: Insider Intelligence | eMarketer
As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.
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| Mar 15, 2024
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Nov 15, 2023
Source: Insider Intelligence | eMarketer
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| Sep 20, 2023
Source: Insider Intelligence | eMarketer
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| Aug 24, 2023
Source: Insider Intelligence | eMarketer
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| Jun 1, 2023
Source: Insider Intelligence | eMarketer
For comparison, Chile will tie with Indonesia for 16th place, at 83.0%. While Mexico will be the only country in the region to surpass 90% penetration, Peru, Colombia, and Brazil are closely following. Overall user growth will fall below 2% for the first time in 2023.
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| Jan 23, 2023
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| Jan 12, 2024
Source: EMARKETER
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| Jun 3, 2022
Source: Insider Intelligence | eMarketer; Cámara de Comercio de Santiago (CCS)
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| Jun 15, 2023
Source: Insider Intelligence | eMarketer
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| May 4, 2023
Source: Insider Intelligence | eMarketer
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| May 4, 2023
Source: Insider Intelligence | eMarketer